Course in Luxury Management

Top Course Studies in Luxury Management

Luxury Management

A course is a short certification program for those who are interested in continuing their education while working. Courses are often designed to give employees the knowledge and skills they need to advance at work, and as such they are targeted at certain industries or made to impart necessary work skills. Upon completion, students are awarded a certificate showing that they have mastered the information presented in the course.

What is a course in luxury management? Luxury management is an emerging industry that applies the principles of brand management to high-end goods and services. Luxury managers have the task of creating a brand identity for their company that lets potential customers know that their products are worth a higher price tag. Since many luxury goods are status symbols, luxury managers must also cast a wide net, reaching more people than just potential customers while still maintaining the exclusive nature of the products they sell.

One of the major benefits of a course in luxury management is that it allows students to get on the ground floor of an emerging industry. While luxury brands have existed for decades, marketing for these items has changed considerably since the advent of the Internet and social media. It is important for marketers and managers alike to know how to use these tools to get their message out.

The cost of a course in luxury management varies depending on which school you choose to attend. Many top universities around the world offer courses of varying length and intensity, which can also affect the final price tag. Students interested in taking this course should research specific schools to make sure that the program fits their goals.

Managers, marketers and advertising agents involved in the luxury goods industry are some of the main types of employees that can benefit from a course in luxury management. Many luxury management courses are specific to the fashion industry, so those working with high-end fashion should especially consider this course.

Taking a course online may be a great option, as it allows you to do so from the comfort of your home. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Summer Session 2017

EIML Paris Ecole Internationale de Marketing du Luxe
Campus Full time 1 - 4 weeks June 2018 France Paris

EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products and services of which require a deep sense of quality. Thanks to our high quality training classes, your skills and competencies in the understanding of the specific codes and language of the Luxury industry will blossom. [+]

Best Course Studies in Luxury Management 2017. LANGUAGE OF INSTRUCTION: Courses are taught in English Luxury Means Creation and Excellence. In all its dedicated fields - jewelry, watch making, fashion, perfumes, beauty products, hospitality and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing. EIML Paris EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc. REQUIREMENTS - Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters. - Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent. - For non-native speakers, English proficiency proof document is... [-]

Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. PROGRAMME Week 1 Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables Luxury as means of communication: metaphor of the image projected towards the surroundings Communication: strongest campaigns, testimonials and celebrity gossip Fashion luxury system: general analysis, strengths and criticalities Brand segmentation: international panorama and key factors of competition Week 2 Analysis of the positioning of reference markets Placement strategies based on speci c target customers Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the ve main sales channels (retail, wholesale, travel retail, factory outlets and online sales) [-]

Luxury Bag Design

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Luxury Bag Design Summer Campus is designed to provide an approach to the world of bags in a professional and tangible manner, providing fundamental expertise about design techniques, an in depth look at material and fabric selection, and an analysis of production techniques, trends, and decorative styles that are all part of this important accessory’s history. [+]

Best Course Studies in Luxury Management 2017. For women, a bag is a fashion statement as well as a practical and comfortable solution they carry with them at all times throughout the course of daily life. Bags are an indispensable accessory; they celebrate personality and represent a true object of desire able to satisfy all needs and aesthetical cravings. It is an object that has also captured men’s attention, particularly in the last few years. The Luxury Bag Design Summer Campus is designed to provide an approach to the world of bags in a professional and tangible manner, providing fundamental expertise about design techniques, an in depth look at material and fabric selection, and an analysis of production techniques, trends, and decorative styles that are all part of this important accessory’s history. PROGRAMME Week 1 Fashion trends & markets analysis of luxury accessories Historical research: explore and exploit past fashion trends Creative research: learn how to nd inspiration for designs from art and nature, when travelling, in films and literature Analysis of target consumers Week 2 The planning of a collection: preliminary layout, organisation and development of a luxury bag collection Workshop: introduction to digital design software Preparation of the luxury bag collection book: materials, shapes, technical sheets Presentation of the final project [-]

Preparatory Course in Fashion English Language

Accademia del Lusso
Campus Full time 3 months July 2017 Italy Milan

Course objectives: to prepare students in the English language, introduce them to Made in Italy, and provide them with knowledge of some important elements of the fashion and luxury system. [+]

Preparatory courses are available to those who have already enrolled onto a Master’s, 1-Year Intensive, or 3-Year Course at Accademia del Lusso. They take place during the months before each academic year starts, usually between July and October. Preparatory Courses are directed at students who would like to improve their language skills before beginning their subsequent Fashion or Design course at Accademia del Lusso. They also serve to help students take the first step towards a successful integration into their new social and professional environment in Milan. Course objectives To prepare students in the English language, introduce them to Made in Italy, and provide them with knowledge of some important elements of the fashion and luxury system. Some of the subjects taught in this programme English Language: grammar & comprehension of texts Technical jargon related to the Fashion Sector Made in Italy & Italian Luxury Industry International Markets Structure Duration: 3 months Attendance Mode: Full-time (compulsory) Language: English Limited class size Entry requirements Must be already enrolled on a Master’s, 1-Year Intensive, or 3-Year Course at Accademia del Lusso. [-]

Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months Open Enrollment Italy Milan Florence Spain Madrid United Kingdom London Rome + 6 more

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Best Course Studies in Luxury Management 2017. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate... [-]

Diploma in Tourism and Hospitality Management

Tourism School Bad Gleichenberg
Campus Full time 4 semesters September 2017 Austria Bad Gleichenberg

The four-semester College was established by the Steirischer Hotelfachschulverein for students having successfully completed upper secondary schools (Matura/Abitur) and applicants having passed the College entrance exam who wish to focus on vocational training in the field of tourism. In terms of organisation and accommodation the College is connected with the Hotel School and the Higher Institute of Tourism. [+]

The four-semester College was established by the Steirischer Hotelfachschulverein for students having successfully completed upper secondary schools (A-level) and applicants having passed the College entrance exam who wish to focus on vocational training in the field of tourism. In terms of organisation and accommodation the College is connected with the Hotel School and the Higher Institute of Tourism. Schooling lasts for four semesters. The school year starts in September and ends on the first Saturday in June. (The College entrance exam can be taken at the Tourism Schools.) The College of Tourism and Leisure imparts general education and specific commercial studies, training in the fields of tourism and gastronomy, specialist studies in at least two foreign languages, knowledge and proficiency in the field of guest service, food and beverage operations and in the field of administration and customer service. Practically orientated training guarantees a thorough preparation for employed and self-employed jobs in the various lines of the hospitality and leisure industry and in intermediate and higher commercial administration. Additionally, the courses of the College of Tourism and Leisure focusing on Third Foreign Language provide sound knowledge and skills in the fields of competence in communication, hotel and travel agency correspondence and specialist terminology with reference to tourism management in three languages. Our graduates pursue jobs that require a high degree of responsibility and independence in developing regional and supraregional tourism concepts, in planning, coordinating and supervising operational procedures and specific electronic data processing operations, in negotiating and drafting contracts as... [-]