Part time Course in Fashion in China

View Part time Course Studies in Fashion in China 2017

Fashion

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

A fashion designer, a fashion journalist, or anybody else connected to fashion should be well educated in art, cultural heritage, history, aesthetic theories on one hand, and on the other – be creative and capable of coming up with individual and challenging ideas and concepts. A Course in Fashion can provide a comprehensive understanding and foundation in all of these aspects.

China, officially the People's Republic of China, is a sovereign state located in East Asia. It is the world's most populous country, with a population of over 1.35 billion.

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PORTFOLIO COURSE: DESIGN, STYLING & FASHION PHOTOGRAPHY

Condé Nast Center of Fashion & Design China
Campus Part time 20 hours February 2017 China Shanghai

This course is offered to help young design and media creatives improve the quality and content of their fashion, styling or photography portfolios. This is particularly useful for future presentations to employers and agencies or for applications to Higher-level courses such as the Condé Nast Center Programs or for a postgraduate or Master’s course selection at an overseas University. Our tutors will diagnose areas of difficulty and help you to develop, organise and edit your work, improve on your presentation and illustrations and create a strong personal identity that best represents your skills. The opportunity to style and shoot your designs and accessories on beautiful top models, using our state-of-the-art photography studio and professional advice is an added bonus. [+]

Best Part time Course Studies in Fashion in China. This course is offered to help young design and media creatives improve the quality and content of their fashion, styling or photography portfolios. This is particularly useful for future presentations to employers and agencies or for applications to Higher-level courses such as the Condé Nast Center Programs or for a postgraduate or Master’s course selection at an overseas University. Our tutors will diagnose areas of difficulty and help you to develop, organise and edit your work, improve on your presentation and illustrations and create a strong personal identity that best represents your skills. The opportunity to style and shoot your designs and accessories on beautiful Elite models, using our state-of-the-art photography studio and professional advice is an added bonus. Overview This course provides you with a supportive, troubleshooting environment to define your unique talents and showcase through your portfolio, in your search for work, or application to a college. Through improving on presentation techniques, graphics and styling you can create a more competitive, engaging and professional portfolio or look-book. A flexible series of content projects can help to secure you an interview, internship or consideration for freelance work. This course can deepen your knowledge of the career path choices open to you. Our careers advisors will help you identify the directions and attributes to emphasise in your CV and written application forms. You will learn how to answer some tough interview questions and make a good first impression. Mode: Part-time Length: 20 hours, 5hrs for 4 consecutive Saturdays Date: start 20th February, end 12th March 2016 or start July 2nd, end July 23rd 2016 Department: Fashion Design Certification: Certificate of attendance: Condé Nast Center of Fashion & Design Scholarships: Not available Language: English and Chinese Tuition Fee: RMB15,000 Application Fee: RMB 200 Eligibility This course is not suitable for beginners. It is suitable for fashion design, styling and photography students towards the end of second or third level stages wishing to improve their degree grades, or graduates, wanting to make fast and effective improvements or updates to their portfolios. For graduates who already have clothes that they have made and wish to show on models, our state-of-the-art facilities will enable you to demonstrate your styling and photographic skills without the high costs otherwise associated with studio, equipment and model hire. Your Profile You are a young graduate fashion designer, budding stylist, fashion photographer or student nearing the end of your course, wishing to improve on your portfolio or create a look-book to promote yourself or make an application to a higher level course. How we teach The portfolio course is taught both in groups and with you, the individual in mind. The group dynamic helps you to gain many perspectives and the individual advice is specific to your own ambitions and needs. There is an early diagnostic session, followed by demonstrations of layout techniques. You have use of design studio facilities, printing, scanning and the opportunity to sketch from live models to add to your book. Through step-by-step planning for the photo-shoot with appropriate model, location, make-up and props you will generate top quality images. With post-production facilities and advice you should leave the course with a portfolio or look-book that you are proud of. You will learn To identify, build on your unique strengths and minimise weaknesses Basic graphic management of planning layout, flow and tactical effect To adjust, edit and enhance your portfolio with professional technique Photo-studio experience with top models and specialist support To hone your critical awareness, accept and give feedback where appropriate How to write a CV, application form and compile a digital version of your work Confident self-presentation and interpersonal skills for interviews [-]

ADVANCED VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 2 weeks November 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

ADVANCED VISUAL MERCHANDISING Mode: Part Time Language: English Length: 40 hours (Half a day every day for two weeks) Date: 2015-11-23 to 2015-12-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This accelerated learning experience includes 40 contact hours over two weeks. You will explore all the areas upon which a visual merchandiser can act, from the outside – in the street or in the public spaces of a mall – and within the store. You will analyze the ways in which a brand can visually express its identity and showcase its products in order to attract the attention of the client and to offer an emotionally engaging experience. To help you to achieve this, you will examine design principles in order to understand the different means available to help you to create a brand-specific aesthetic environment and an appropriate scenography for the products. As you prepare to work as a senior visual merchandiser, you need not only VM techniques but also the ability to bring both an aesthetic and a commercial sense to your work. In order to reinforce this double vision, the course will help you to incorporate sales analysis and an understanding of the brand’s communications strategy into your activity, so that you can contribute fully to the brand’s retail operations. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising and practiced using new techniques. You will also have developed a more managerial perspective, in order to become a strategic partner to the sales, merchandising and communications teams. Your Profile - PROFESSIONAL: You are a professional with at least five years’ experience as a visual merchandiser for a national or international brand in the fashion and luxury retail sector. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You will Learn - To create a complete physical expression of the aesthetic personality of a brand - To offer clients a multi-sensory experience that reinforces their engagement with the brand and its products - To understand a brand’s commercial strategy and to ensure the store’s alignment with this strategy - To collaborate with the sales, merchandising and marketing teams - To manage, train and develop your team - To apply your years of retail experience and your visual merchandising skills to the demands of a senior management role Modules Exterior Signs Marquees, Banners, Awnings Walks and Entries Landscaping Window Design Principles of Design Interior Presentation Display Design Color and Lighting Systems Props, Fixtures and Signage [-]

INTERMEDIATE VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 6 weeks March 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

Best Part time Course Studies in Fashion in China. INTERMEDIATE VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (half a day every Saturday and Sunday for 6 weeks) Date: 2016-03-05 to 2016-04-17 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This course includes 50 contact hours over six weekends. You already have a minimum of two years’ experience in fashion or luxury retail, and this course will build on your existing knowledge of the principles of the store plan, traffic flow, and other aspects of the practical functioning of retail. You will define the role and mission of visual merchandising, in order to understand how VM practices support the business objectives of the store. You will analyse the window display cycle to determine the actions to take based on the frequency of rotation. You will learn to use information about the store plan and traffic flow to decide visual merchandising practices for the store. You will examine display principles as a basis for exploring different techniques available to the visual merchandiser in order to create the visual atmosphere that will best reflect your brand’s identity and create an engaging experience for your customer. In addition to expert-led lectures, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising, practiced using new techniques, and will have acquired a panoramic understanding of the tools at your disposition to be “best in show”. Your Profile - PROFESSIONAL: You are a professional with a minimum of two years of work experience with a national or international brand in the fashion and luxury retail sector. You may already work as a visual merchandiser or in another function, such as retail sales or merchandising. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To perfect your existing skills and knowledge in retail and visual merchandising - To translate the personality of a brand and the creative concept of each collection into a visual proposal - To attract and engage a client with a visually and emotionally engaging experience - To define an aesthetic direction and realize its physical expression - To refresh this expression through a predetermined calendar in order to maintain client engagement Modules Role and Mission of Visual Merchandising Window Display Cycle Store Layout and Traffic Flow Display Principles Display Techniques [-]

INTRODUCTION TO VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 10 weeks November 2017 China Shanghai

This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. [+]

INTRODUCTION TO VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (5 hours a week for 10 weeks) Date: 2015-11-17 to 2016-02-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. The course aims to give you an understanding of the role of visual merchandising and to familiarize you with the tools and principles necessary to succeed in this activity. Overview This course includes 50 contact hours over ten weeks. You will acquire the fundamental principles and objectives of visual merchandising, in order to understand how this activity fits into a brand’s operations. You will explore the main “stages” on which a visual merchandiser operates – the windows, the store layout, and the product display areas. In order to understand how to use these in the most effective way, you will discover the main principles of product display and the ways to use light and color to enhance the visual and overall sensory experience offered to the customer. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have an essential knowledge of visual merchandising, developed a comprehensive understanding of the VM tools that can help you in your work, and experimented with these tools in order to appropriate them so that you can start operating in this field. Your Profile - RECENT GRADUATE: You are a recent university graduate with a Bachelor’s Degree in fashion, design, art or a related discipline. You are interested in the fashion and luxury industry and eager to understand the possibilities and prospects of a career in visual merchandising. - PROFESSIONAL: You are a professional working in the fashion and luxury retail sector, with a national or international brand, or a professional working in another field. You are interested in exploring a career in visual merchandising. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To understand the principle objectives of visual merchandising - To create window displays that showcase your brand identity as well as specific products - To analyze the store layout and traffic flow in a store - To apply this information to a display plan - To use tools provided by the brand, such as the VM book - To create a full sensory experience using color and light Modules The Basic Elements of Visual Merchandising Product Presentation in External Window How to Read the Store Plans Visual Merchandising Principles Product Presentation Principles of Color Lighting to Create Mood in Store [-]

FASHION MARKETING & BRANDING

Condé Nast Center of Fashion & Design China
Campus 3 months November 2017 China Shanghai

The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. [+]

Best Part time Course Studies in Fashion in China. FASHION MARKETING & BRANDING Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-02 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. The aim of the program is to give you the essential skills to use the different tools in the marketing mix that allow a fashion or luxury brand to engage and build a relationship with its consumer. Overview Fashion and luxury companies have the specificity of selling desire and emotions as much as products, in which the aspect of creative design and the emotional resonance of the brand are part of the value being proposed to the client. As a result, the marketing of these brands must also be specific, in comparison to the marketing of fast-moving consumer goods. This program will help you to explore and understand this specificity and to contribute to creative brand marketing. You will begin by establishing a contextual view of how the fashion industry works, and of the landscape both of brands and of fashion media. This will allow you to position a specific brand within this competitive landscape, to define its personality and to create or update the story that it is telling to current and prospective clients. You will learn to identify and understand these clients, using data analysis, CRM tools and research into consumer behavior and emotions. You will explore the marketing mix, as applied to the fashion and luxury industry, particularly the different means of communication at a brand’s disposal, including print and digital advertising, public relations and events. In order to help you appropriate these means, you will be coached in creative concept generation. You will also look at the different major product categories and at the different strategies for distribution that are practiced in the sector. This framework will allow you to develop an integrated vision of the strategic marketing plan and its operational implementation. You will analyze the digital tools that are available to communicate seamlessly but differently with consumers – across websites, mobile technology and social media – as well as the techniques and strategies for generating and tracking online engagement. You will be assessed regularly on individual and group projects, participation, and against the learning targets of each of the major assignments. By the end of the program, you will have acquired a holistic understanding of the role of marketing and branding in the fashion and luxury business, and of the different tools in the marketing mix that a brand can activate in order to reinforce its identity and increase its sales. Your Profile - RECENT GRADUATE You are interested in the fashion and luxury industry, with the ambition to start a marketing career in this dynamic and creative sector. - YOUNG PROFESSIONAL You are a young professional with between one and three years of working experience in any role within the fashion and luxury industry, or in a marketing-related role in another sector. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You Will Learn - To understand the difference between a retailer and a brand - To position a fashion/luxury brand within the creative and economic landscape - To develop a marketing plan that draws upon all the tools of the marketing mix - To create marketing communications content that speaks in a consistent voice across multiple platforms, both offline and online - To engage digital tools that enhance an integrated marketing plan - To stage events that showcase a brand and/or a specific product launch - To produce different profiles of current or potential customers using market research and data analysis - To generate creative concepts in group and individual brainstorming sessions - To identify specific roles within marketing management that matches your skills and interests Modules The Context Marketing The Consumer Digital Working Creatively Branding Public Relations & Events Personal and Professional Progress Working Smart [-]

BOOST YOUR LUXURY BUSINESS IN CHINA

Condé Nast Center of Fashion & Design China
Campus 6 days November 2017 China Shanghai

This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. [+]

BOOST YOUR LUXURY BUSINESS IN CHINA Mode: Executive Course Language: English Length: 30 hours (6 days) Date: 2015-11-13 to 2016-01-09 Tuition: 54,000RMB Application Fee: 200RMB Introduction This executive course has been designed for managers of international luxury brands that are focused on China. It will give you the keys to boosting your operations in China by looking at three perspectives: the brand, the consumer, and digital tools. Overview This executive education course consists of three sessions of two days each. Each session will include talks by consultants based in China and working with international brands, as well as keynotes from expert practitioners in the field. There will also be panel discussions and practical, hands-on workshops. It addresses three key questions from the point of view of an international luxury brand in China: WHAT What is the story of your brand, its identity and the emotional promise to the consumer? This session will help you to define or re-define your brand identity, and to tell a brand story consistently across multiple platforms that speaks to the Chinese consumer. WHO Who are you talking to? Who are your current and prospective clients? This session will give you an understanding of the evolution of the Chinese consumer, and help you to use market research and big data analysis to define the motivations and behaviors of different consumer profiles, including residents of third- and fourth-tier cities and wealthy international travellers. HOW How can you use digital tools to tell this story more often and more effectively? This session will show you how to enhance your digital strategy in order to harness the full potential of this market, including a more effective use of social media, and the challenges and opportunities of e-commerce in China. Your Profile You are a manager with operational responsibility for an international brand focused on China, for instance, country manager, marketing and communications manager, digital manager, retail manager. You Will Learn - To define your brand identity and tell its story in a consistent way across multiple platforms – including the product itself, advertising, visual merchandising, and events - To adapt your brand story so that it speaks to a Chinese consumer without distorting its DNA - To understand the evolution of the Chinese consumer and define a series of consumer profiles - To use big data analysis and market research best practices to create enriched consumer profiles - To adapt your digital marketing strategy for the highly-connected and innovative Chinese digital landscape - To define and create a presence on social media and in e-commerce that is appropriate to your brand and to the local market [-]

FASHION MEDIA & DIGITAL COMMUNICATION

Condé Nast Center of Fashion & Design China
Campus 3 months November 2017 China Shanghai

The Fashion Media & Digital Communication Program is a three-month immersion in the world of fashion media and communication, both print and digital. The aim of the program is to give you a comprehensive and practical view of fashion media. [+]

Best Part time Course Studies in Fashion in China. FASHION MEDIA & DIGITAL COMMUNICATION Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-16 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Media & Digital Communication Program is a three-month immersion in the world of fashion media and communication, both print and digital. The aim of the program is to give you a comprehensive and practical view of fashion media as a key partner for fashion and luxury brands to communicate with and engage their clients. Our excellent teaching team and access to an exceptional network of industry practitioners will give you a very concrete and applicable understanding of how the sector functions. Overview This program will give you a comprehensive overview of the different aspects of fashion media and digital communication and an understanding of how different roles function together to create a consistent finished product. You will analyze the role of communication within an integrated marketing strategy. Focusing in on magazines and digital platforms, you will learn how to develop content that speaks to a particular client in an established tone of voice, and how advertisers are attracted and engaged. You will see how editorial and advertising content is produced, and will have the opportunity to develop such content yourself through various workshops and group projects. Within the digital world, you will become familiar with the specific requirements of websites, social media and e-commerce platforms, in terms of creating content and analyzing consumer data to monitor and improve performance. You will be assessed regularly on individual and group projects, participation, and against the learning targets of the each of the major assignments. By the end of the program you will have a complete vision of the world of fashion media, and will have a better idea of how to pursue your future career. You will also have acquired the skills and the working methods to succeed in your chosen path. Your Profile - RECENT GRADUATE You are a recent university graduate with a Bachelor’s Degree in Fashion Design, Communications, Marketing or other relevant disciplines. You are interested in fashion and/or digital media, with the ambition of working in this dynamic and demanding field. - YOUNG PROFESSIONAL You are a young professional with between one and three years of work experience in communications (e.g., advertising agency, digital agency, media company) or fashion (e.g., marketing, retail). You are interested in boosting your career, with a focus on cutting-edge fashion media. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You will Learn - Understand the landscape of the fashion industry and of the print and digital media industry, both in China and internationally - Define a marketing communications strategy - Produce an integrated media plan that creates a seamless offline/online client experience - Draw upon the technical terms and skills you have acquired to produce and implement this media plan - Create content for fashion media print and digital platforms, including written text and visuals - Analyze research data to identify your client and to measure the success of your print and digital media actions - Identify functions/roles in the fashion media and digital communication sector that match your skills and interests - Develop the working style and mindset that is required to succeed, including the capacity to work both independently and collaboratively with a broad, cross-functional point of view Modules Fashion Communication Creating Print Content Creating Digital Content Digital Strategy & Operations E-commerce Social Media Fashion Styling Personal and Professional Progress Working Smart [-]

Undergraduate Course - Accessories Design Intensive

Istituto Marangoni
Campus

In addition to drawing techniques, which are fundamental for the correct development of the creative process, great attention is paid to shoes, bags and leather goods production processes with the aim of verifying the product [+]

In addition to drawing techniques, which are fundamental for the correct development of the creative process, great attention is paid to shoes, bags and leather goods production processes with the aim of verifying the product feasibility through the analysis of clear functional and budgetary requirements. A focus also on the main contemporary artistic movements and styles, which influence accessories design will allow participants to develop an aesthetic sensitivity and design language and understand the intangible values inherent in the accessories product. The course also analyses indepth the concepts in ideas associated with designing for accessories, prototyping with the aim of allowing the creation of experimental shapes and details, using both innovative and traditional materials. The figure of the accessories designer is particularly requested by fashion and luxury brands. Accessories in fact, represent a consistent part of sales for fashion brand Participants of this intensive course, once concluded the learning process in the classroom and in workshops, will be able to elaborate original ideas, which respond to different markets and needs. They will be able to present their creations through new media and graphic technologies, perfectly aligned with the needs of the industry. Job opportunities include collaborations with fashion brands, accessories brands, styling, research and consultancy studios. Participants after the course will be well prepared to design collections for different market realities, as well as contribute to any professional training in the field of fashion accessories. Learning outcomes - develop techniques and processes to com- municate ideas professionally; - create and develop a complete accesso- ries collection; - design technical drawings for the creation and the prototyping of bags and shoes; - understand the techniques to apply to va- rious typologies of accessories and their details; - independently develop research. Course themes - design and materials - art and accessories design - collection development - personal research and final collection Milano - language: en, it - 05 oct 2015 - 03 jun 2016 [-]

Short Course - Start up in the Chinese market

Istituto Marangoni
Campus 3 weeks June 2017 China Shanghai

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

Best Part time Course Studies in Fashion in China. The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects of the global fashion system. Case studies will be explored using a variety of examples from theory to investigate the potential for inquiry to bring to light current fashion practices. week 2 Milan During the second week, the course will focus on the analysis of the Chinese company context from the 80s to the present, in order to understand how to delocalize and internationalize a business in China. An analysis of the current fields in which companies have to compete will be made, from visual merchandising to distribution. Participants will also be given a brief introduction to the history of Chinese law and company law. An analysis of company agreements will be made with specific reference to the Chinese market. week 3 – Optional in Shanghai Participants will have the chance to meet the protagonists of the local fashion and retail industry by visiting the showrooms of Chinese brands and understand the design and production realities of the Shanghai fashion industry. Local and international professionals will present the challenges and issues of brand development in the Chinese market. [-]

Short Course - Trend forecasting

Istituto Marangoni
Campus 3 weeks

Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding [+]

Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding the movement of trends within different social environments and how high culture, popular culture and subcultures influence, in different ways, trends in fashion and life- style, is paramount for every creative professional and this course aims to give participants the knowledge of trends with the application that research to fashion design and product design, with the aim of interpreting and applying this to their own creative process. Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture and means to perceive upcoming trends and predict what consumers are willing to buy several seasons ahead of time. Interpretation and contextualization of socio-cultural knowledge are the key for a successful trend preview that needs to go beyond simple intuition. Course themes week 1 Introduction: study of different types of forecasting from intuitive to predictive and the difference in both the research techniques and companies who deliver these services. Participants will be taught specific research skills, especially where to locate source material and how to read current trends. week 2 Participants will learn how to capture, analyse, interrogate and read their initial findings to support their ideas using Photoshop and Illustrator. They will learn how to collate and present multi media resource material into a trend story and initial concept. They will be taught the skills of extracting key colour, texture and silhouette themes for fashion design. week 3 Participants will draw together a professional trend forecasting package with a family of related trends including colour and fabric samples, silhouette and design detail ideas. Participants will make a final professional presentation where they ‘pitch’ their idea to an industry client. London - language: en - 17 aug 2015 - 04 sep 2015 Milano - language: en, it, pt - 29 jun 2015 - 17 jul 2015 Paris - language: en, pt - 20 jul 2015 - 07 aug 2015 [-]

Short Course - History of fashion

Istituto Marangoni
Campus

On this course you will discover the key moments of the history of fashion, from the 18th century to the present day, with a dedicated session on the influence of Italian fashion in this time. Participants will discover how history, arts, culture [+]

Best Part time Course Studies in Fashion in China. On this course you will discover the key moments of the history of fashion, from the 18th century to the present day, with a dedicated session on the influence of Italian fashion in this time. Participants will discover how history, arts, culture and technology have influenced the creation of new silhouettes and new fashion behaviours. At the end of this course, students will have gained significant knowledge on the major fashion designers of the past 100 years, how the fashion system was developed, how fashion was illustrated and criticised. Topics such as sociology of fashion and concepts of gender and identity will be discussed. The course will include lectures using paintings, fashion illustrations, photography and films, talks from fashion curators as well as visits the most important museums in the city where the course takes place. Course themes week 1 Introduction to the history of dress and fashion. Dress in the 18th century: from Rococo to Neo-classicism. Fashion in the 19th century: from Romanticism to the Art Nouveau and the birth of Haute-Couture. 20th century: Ballets Russes, Paul Poiret, Japonism, WW1, Chambre Syndicale and the first fashion weeks. The 1920s: a new wardrobe for the post-war woman, Jean Patou, Gabrielle Chanel, Madeleine Vionnet, Avant-Garde and fashion. The 1930s: the bias cut silhouette, Hollywood glamour and Historicism. Fashion during WW2, Claire McCardell and the ‘American Casual’ style, and the post war development of Italian fashion. week 2 The 1950s: Dior’s romanticism versus the invention of modernity by Cristobal Balenciaga, youth culture and the Sala Bianca in Florence Italy. The 1960s: from the space age to the hippy movement, Cardin, Courreges, Mary Quant and the ready to wear in Europe with Italy poised to lead this into the success of made in Italy. The 1970s: fashion as self-expression, revivals, Punk. The 1980s: ostentation versus the post-Hiroshima look: YSL and the Japanese designers. The 1990s: luxury brands and minimalism. week 3 2000 to now: minimalism versus the BRIC. Technology and fashion. Fashion photography. Here participants will experience fashion in the fashion capital where they choose to undertake the course. With museum visits and the new iconic pieces found in the best boutiques in the city, participants will be able to put their knowledge to the test to recognise the influences of culture, art and history of the fashion today and the forecasts of the future trends. London - language: en - 17 aug 2015 - 04 sep 2015 Milano - language: en, it, pt - 29 jun 2015 - 17 jul 2015 - language: en, it - 07 sep 2015 - 25 sep 2015 Paris - language: en, pt - 20 jul 2015 - 07 aug 2015 [-]

Short Course - Fashion Photography

Istituto Marangoni
Campus 3 weeks

This course introduces participants to the basics of fashion photography*. They will develop an understanding of how fashion photography emerged and evolved from the 1950s onwards. Photographing a body, deconstructing a look, understanding [+]

This course introduces participants to the basics of fashion photography*. They will develop an understanding of how fashion photography emerged and evolved from the 1950s onwards. Photographing a body, deconstructing a look, understanding what styling is and how to apply it are all elements that they will explore, as they will be introduced to digital photography techniques, indoor and outdoor shooting, retouching and image processing as they apply to the fashion industry. The end goal of the course is for participants to produce a fashion photo book. Course themes Week 1 Introduction to Fashion Photography in Atelier De Sèvres Paris Introduction to digital photography techniques will be the starting point of the course. A studio-based induction to technique and equipment will take place in photography. Participants will study past, present and future fashion photography trends to understand the context in which they will be working. The access and navigation of sourcing tools (books, articles, magazines, internet, street style etc.) will be key tools to develop creative ideas. The goal of the first week is to begin fashion photography and testing skills by photograph looks in the street around Paris. Week 2 The Milano Study Trip in Istituto Marangoni Milano Participants in Milano, the home of Fashion Styling, will define and develop a particular style coherent in its concept and visual elements. To do this successfully, the theory and practice of styling that informs trends forecasting and analysis will be studied and explored. Participants will also be exposed to the Fashion Blog, considered the most important contemporary communication tool for style through photography. Practical exercises in street photography and trends analysis, and graphic layout for editorial will help build the communication of an individual style concept. Week 3 Consolidation in Istituto Marangoni Paris Participants will implement their very own styling concept. The project will be the culmination of the first two weeks of activity. Students will be expected to present a moodboard that communicates the fashion concept and ideas development through photographic images for the final collection of work. Through the use of digital retouch and editing of the images, students will present a final fashion photo book. *Fashion Photography is a course delivered in collaboration with Atelier De Sèvres (45-47 rue De Sèvres - Paris, France). The full package includes tuition, translation services, accommodation and also TGV trains in 1st class between Paris and Milano (and vice versa). The start of the course will be in Paris. [-]

Master in Fashion & Law

Istituto Marangoni
Campus 8 months

Aimed at candidates who have previous undergraduate study in law, economics or marketing. Those who have proven work experience in these fields may also access this course. [+]

Best Part time Course Studies in Fashion in China. Master in Fashion & Law the course Aimed at candidates who have previous undergraduate study in law, economics or marketing. Those who have proven work experience in these fields may also access this course. The global activity of the majority of the luxury brands, requires that they are knowledgeable of legal requirements in relation to fashion business. Through the study of subjects such as licensing, merchandising, import & export, distribution and franchising agreements, intellectual property rights, employment and labour relation issues, safety, sustainability and consumer protection issues, participants will learn the technical and theoretical concepts they need to advise and develop company strategy. By analysing different aspects of commercial and corporate law, intellectual property law, trademark law, labour law and business law, participants will understand how it is possible to expand the brand, ensuring that legal and ethical issues are fully respected. The emphasis of the course is on the knowledge of aspects related to the development of the supply chain and sale of the fashion product, evaluated in a comparative manner in different countries. Creativity, production, sales and promotion take place in different locations around the world, and the laws on these matters are as diverse as the countries themselves. Participants will engage with various issues, highlighting innovative solutions that the luxury and fashion brands have applied in the field. opportunities The responsibility of the future fashion manager is to be aware of the sustainability of businesses and the ethical issues that are protected more and more by law. Customer awareness also means that the consumer is attentive the products being delivered on the market and their role in ensuring the product is fit for market. The professional growth of graduates in the course will come through the company where they are currently practicing, and are able to bring what they learn in the course to enrich their own performance within a legal firm; newly-acquired knowledge from the world of fashion will inform their skills in the field. The participants will also be able to inform start- ups in luxury fashion that will contribute important improvements to the field of fashion law. learning outcomes appraise the concept of creativity applied to fashion and luxury products and evaluate how companies manage product design, manufacturing processes, commercialization and promotion options in a sustainable way; research and evaluate case studies where the development of an ethical approach to the market has increased brand value; understand the concept of luxury in the global luxury goods market and critically analyse the different luxury business models and growth strategies suitable for mature and/or emerging luxury goods markets; critically analyse fashion-specific legal advice to meet the challenges of issues facing fashion companies in international contexts; evaluate a range of sociological fashion theories in order to analyse key developments within the history of fashion in the 20th and 21st centuries and their relationship to contemporary trends, cultural movements, and innovation. course themes fashion law and finance fashion marketing management ethics and sustainability contemporary issues in fashion fashion licensing research methods [-]

Pre-Master’s Course in Fashion

Istituto Marangoni
Campus 8 months

This preparatory course is meant for candidates with either design, business or management backgrounds who want to progress with their studies to a master’s level. [+]

take your next step to postgraduate study in fashion. the course This Pre-Master’s course offers a specifically tailored study preparation for the entire suite of Master’s programmes at Istituto Marangoni. This preparatory course is meant for candidates with either design, business or management backgrounds who want to progress with their studies to a master’s level. Participants will have the unique chance to develop their talent through the enhancement of their creative, conceptual, practical and business skills and will be ready to progress to Istituto Marangoni postgraduate courses. During this preparatory year, participants will be working on exciting creative projects based on a through and comprehensive approach to the fashion industry and they will be constantly encouraged to develop their creative concept ideas and business acumen. Therefore, participants will learn how to conduct independent research and how to present it effectively; practical workshops will help understand the fashion business, develop project management, promotion skills and garment construction knowledge. Talent development and preparation of participants will be helped by an integrated support for written and verbal skills in their studies and for Istituto Marangoni master’s courses, in the use of English language for fashion. This will ensure that the participant will be fully prepared to meet the challenges of postgraduate learning. learning outcomes carry out systematic and in-depth independent research using academic conventions and evaluate findings at an advanced level; identify and integrate data /information/literature relevant and appropriate to the subject specialist area; analyse research and the application of knowledge to form and structure collaborative projects; have critical awareness and practical understanding of a comprehensive range of concepts, tools, methods and production processes relevant to the subject specialist area; evaluate existing research and conventions, and apply personal creative and research abilities in the context of a self- managed piece of work using professional and academic standards. course themes International Marketing in Fashion Contemporary Issues in Marketing in Fashion Integrated Marketing Communications in Fashion Strategic Marketing Management Project Management Subject Specialist Technical Workshops: Principles of Fashion Design (for participants considering progression to Fashion Design Womenswear master’s courses). Principles of Brand Management (for participants considering progression to Fashion and Luxury Brand Management, Fashion Promotion, Communication and Media, Contemporary Fashion Buying master’s courses). course plan - courses available in different languages and prices. Educational Aims of the Programme - To deliver the knowledge, cognitive and practical skills to enable students to progress to Istituto Marangoni postgraduate programmes. - To introduce students to the demands of Postgraduate study for self-reliant, critical and reflective students, whilst providing an education of intrinsic worth to the learner. - To prepare students for the demands of a taught Masters course by building on the knowledge gained and academic skills acquired in earlier studies in their home countries. - To further develop the students’ English language, number, word-processing, research and other study skills appropriate to study at Masters level.. - To develop the students’ intellectual appreciation of issues relevant to their chosen pathway and related subjects at Masters level and to assist the students in acquiring the skills in the collection, analysis, interpretation and understanding of appropriate data and information in preparation for a Masters course. [-]

Course in Fashion Promotion & Communication Intensive

Istituto Marangoni
Campus 1 year

The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic... [+]

Best Part time Course Studies in Fashion in China. The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic professionals able to tell the story and promote fashion and luxury both through traditional and new media, meeting in this way the renewed needs of the global industry. The course helps participants to analyse and experience all aspects of communication and promotion, able to formulate a captivating description of the magic of fashion and luxury. Starting from the study of semiotics, participants will deal with the analysis of the signs and the meanings of various messages, throughout different periods and cultures. The learning of image, trend and market research techniques is at the heart of the programme, as well as the acquisition of those competences needed to communicate with all the supporting roles at the professional’s disposal. Moreover, the course will teach students how to manage, on one hand, the budget of an advertising campaign and, on the other hand, the dynamics of the support team, i.e. the working team in charge of the devising, design and successful delivery and follow up of a promotional strategy. The management of the events undergoes a deep analysis and the research, both personal and professional, represents the cornerstone of the course. Opportunities The fashion promoter organizes the advertising plan and the promotional campaigns availing him/herself of the most appropriate tools. He/she knows the structure of advertising agencies, Public Relations and press offices, and he/she studies and adjusts the events according to the market needs and the target reference. Besides the events, which make up the heart of his/her profession, the fashion promoter deeply knows the dynamics concerning the promotion of fashion products, and the most appropriate and effective communication channels. The fashion promoter is a key figure for the future. He/she tells the story of fashion and, at the same time, takes part in the rise of new trends. The fashion promoter can autonomously work freelance, or integrate within the management team of a fashion agency. Learning outcomes To analyse and assess the strategies and tactics implemented by different fashion organizations to promote products and services at different levels of market positioning; To fully manage the organization of an event; To analyse the principles of integrated communication and be able to assess how these principles are applied to the development of communication campaigns; To design and develop communication and promotion strategies able to take into consideration the different targets and their overall competitive positioning; To assess how current issues actually include the use of new technologies, the consumer’s change of role and the onset of unconventional communication approaches, foreseeing their impact on promotional strategies; To critically assess the works published in the areas of public relations, advertising, creativity and marketing communication and be able to autonomously develop a project of individual research. Course themes Fashion marketing management Fashion campaigns and advertising New narrative and trend forecasting Events organization Fashion public relations Contemporary issues in fashion Language English [-]