Part time Course in Fashion Marketing in London in United Kingdom

Compare Part time Course Studies in Fashion Marketing in London United Kingdom 2017

Fashion Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the north-western coast of continental Europe.The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons) England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University)

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Professional Development in Fashion Business

London College of Contemporary Arts
Campus 1 year February 2017 United Kingdom London

With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. Professional Development in Fashion Business With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. After completing our Fashion Business course, you will have a comprehensive understanding of the fashion industry and how it works including current and future trends and new developments. Course Requirements 16 and above [-]

Fashion Business

London College of Contemporary Arts
Campus Part time 3 - 10 weeks March 2017 United Kingdom London

The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. [+]

Fashion Business The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. By the end of the course, you will have basic understanding of the fashion industry as a whole and the business behind making it one of the most dynamic industries in the world. Course Requirements Minimum age: 18 years of age, English proficiency: intermediate and eligible to study in the UK. Intake Part-time (January 2017, March 2017, May 2017) Full-time (June 2017, July 2017, August 2017) [-]

Excel for Retail

Fashion Retail Academy (FRA)
Campus 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. Through a combination of theory, discussion and practical examples, the workshop demonstrates that excel is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course will include: Creating excel formulas ​ Functions Formatting ​ Working with tables ​ Workbooks ​ Printing and saving The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: The Basics - Getting started, terminology, typing in a cell, selecting an area, inserting/deleting rows and columns Creating Excel Formulas - Creating excel formulas, the basics =+-/*, drag/fill, BODMAS, the use of brackets, fixing cells Functions - Auto sum/fill, if statements, Vlookup Formatting - Bold, shading, font, borders, number formatting £, % decimal places, wrapping text, conditional formatting Working with Tables - Freeze panes, split screens, pivot tables Workbooks - Editing sheets, grouping sheets, calculations between worksheets Printing & Saving - Print area, fit per page, gridlines, headers and footers, saving Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Fashion Retail Maths

Fashion Retail Academy (FRA)
Campus 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. [+]

This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. Through a combination of theory, discussion and practical examples, the workshop aims to demonstrate that business mathematics is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course includes: Setting budgets Range planning Reviewing performance Trading The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Setting budgets Range planning Reviewing performance Trading Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Introduction to PR and Marketing

Fashion Retail Academy (FRA)
Campus 3 days August 2017 United Kingdom London

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. The course will include: Development of the marketing mix to achieve success Creatively generating editorial stories Target audience and the fashion media How to write efficient press release copy for publication and blogs Social media and building your fashion business This short course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. From Twitter, Facebook and Instagram to the multitude of fashion blogs, social media is an integral part of today's digital fashion marketing strategies that will also be explored. The course will incorporate a combination of theory, discussion and practical workshops to help you understand and practice course content. This course is suitable for anyone who is becoming involved with PR and marketing for the first time or for those who wish to refresh their skills and knowledge. The course will include the following: Understanding how the development of the marketing mix achieves success Understanding how to creatively generate editorial storiesTarget audience and the fashion media How to write efficient press release copy for publication and blogs An introduction to social media and how it can be used to build your fashion business This course will show you exactly what social media is and how to effectively use it in your marketing efforts Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator USB Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Introduction to Visual Merchandising

Fashion Retail Academy (FRA)
Campus 3 days August 2017 United Kingdom London

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. [+]

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. The course includes: Role of a Visual Merchandiser Understanding the importance of brand identity and the theory of Interior Visual Merchandising Dressing, understanding and styling for mannequins Up selling via window display Creating and installing small window schemes Practical workshop to design and create own window The following aspects of Visual Merchandising are covered: In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation. Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Buying

Fashion Retail Academy (FRA)
Campus 2 days May 2017 United Kingdom London

This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. The components of successful Buying functions are explored and specific areas examined. If you are looking to develop or progress your career in buying then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying course or have relevant experience in head office environment in an administrative role (MAA or BAA). The course will include: Customer profiling Buying opportunities Analysing trends Fashion forecasting Product selection Sourcing Omni - channel retail and the future of Buying The Intermediate Buying course provides a more in-depth study of the practical realities of buying in the fashion retail industry. This course explores the integrated nature of buying roles using interactive computer based examples throughout the course. Buying: Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend Product Selection & Brand Mix - An overview of key consideration involved in sourcing new brands, including; corporate strategy, sales analysis, brand positioning and creating a differential advantage. Covers market research, brand portfolio analysis and working with OTB In-Season Trading - In-season strategies to exploit selling opportunities, whilst minimising threats to the business. Includes analysis of sales reports and KPI's, resulting in discussion about strategy formation and implementation. Highlights how interlinked the role of the buyer and merchandiser is in today's retail environment Product Development - Highlights important issues in the creation, development and management of the fashion retailer own brand. Examines the key functions involved in product development and gives and overview of the buying cycle; including buying trips, budgets, range planning and sign-off meetings Sourcing - Considerations involved in sourcing decisions; includes discussion of overseas sourcing, incoterms, and foreign payment terms. Supply chain management, and the sample development process are also covered Negotiation - An opportunity to discuss and practice one of the most important skills in buying. Areas of discussion include: researching the needs of both parties, preparation, making an offer, counter and revised offers and agreeing and committing The Future of Fashion Buying - A look at the changing nature of retail, including: international expansion, e-commerce and omni-channel retailing. Highlights the importance of keeping up-to-date with current issues and how market trends impact buying decisions Suitable for: BAA level staff or those with relevant retail experience. This course is also suitable for those who have completed the Introduction to Buying Intensive course. Pre-course prep Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/ Bruton Street W1 - High end fashion stores e.g Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Please Bring: Pen and notebook Calculator USB Duration 2 Days: Buying 10.00am - 4.30pm (including lunch break) [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle, buying trips, competitor analysis, critical path management, buyers packs, quality control and lead times Sourcing - examines strategic sourcing, PESTLE analysis, internal and external considerations, supply chain management, factory visits and current issues affecting sourcing Practical tasks are set to bring range planning processes to life Suitable for Over 18 years of age, beginner Pre-course prep In preparation for the course, arrange to visit and compare some of the different retail areas in London including; Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring: Pen and notebook Calculator USB Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Buying and Merchandising

Fashion Retail Academy (FRA)
Campus 5 days January 2017 United Kingdom London

This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying and Merchandising course or have relevant experience in head office environment in an administrative role (MAA or BAA). Experience of working with EXCEL is essential as the course includes working with mathematical formulae and calculations. The Intermediate Buying and Merchandising course provides a more in-depth study of the practical realities of buying and merchandising in the fashion retail industry. This course explores the integrated nature of buying and merchandising roles using interactive computer based examples throughout the course. Merchandising: Sales budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store grading, option planning and forecasting are examined in detail. Receiving at a warehouse, initial allocation, reconciliation of sales, stock and space, stock and sales reporting, replenishment algorithms, markdowns and WSSI reporting Supply Chain, Calendars & The Critical Path - Supplier selection: an exploration of different types of suppliers, regional specialisms and skill sets, lead times, seasonal calendars and critical path formation OTB - The meaning of OTB is explained, along with how it is calculated. Includes an explanation of the concept of 'weeks of stock cover' WSSI - Discussion on the principles of the WSSI, what it is and who uses it. Includes a WSSI reporting exercise. Intake & Allocation - A look at how stock is received at the warehouse and how initial allocations are determined. Includes a detailed allocation matrix exercise. In-Season Trading - Stock and sales reporting is examined, along with actions taken to remedy adverse or favourable variances between planned and actual stock and sales. Markdowns - Examines planned and forced markdowns, using weighted average margin to calculate a markdown and estimating the effectiveness of a markdown. Buying: Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend Product Selection & Brand Mix - An overview of key consideration involved in sourcing new brands, including; corporate strategy, sales analysis, brand positioning and creating a differential advantage. Covers market research, brand portfolio analysis and working with OTB In-Season Trading - In-season strategies to exploit selling opportunities, whilst minimising threats to the business. Includes analysis of sales reports and KPI's, resulting in discussion about strategy formation and implementation. Highlights how interlinked the role of the buyer and merchandiser is in today's retail environment Product Development - Highlights important issues in the creation, development and management of the fashion retailer own brand. Examines the key functions involved in product development and gives and overview of the buying cycle; including buying trips, budgets, range planning and sign-off meetings Sourcing - Considerations involved in sourcing decisions; includes discussion of overseas sourcing, incoterms, and foreign payment terms. Supply chain management, and the sample development process are also covered Negotiation - An opportunity to discuss and practice one of the most important skills in buying. Areas of discussion include: researching the needs of both parties, preparation, making an offer, counter and revised offers and agreeing and committing The Future of Fashion Buying - A look at the changing nature of retail, including: international expansion, e-commerce and omni-channel retailing. Highlights the importance of keeping up-to-date with current issues and how market trends impact buying decisions Suitable for MAA and BAA level staff or those with relevant retail experience. This course is also suitable for those who have completed the Introduction to Buying and Merchandising Intensive course. Pre-course prep Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/ Bruton Street W1 - High end fashion stores e.g Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Please Bring: Pen and notebook Calculator USB Duration 5 Days: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Merchandising

Fashion Retail Academy (FRA)
Campus 3 days January 2017 United Kingdom London

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. [+]

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. To undertake this course you should have either completed the FRA Introduction to Merchandising course, or have relevant experience of working in the fashion retail industry. A good understanding of this business function and the different elements involved is required. Experience of working with Excel is also essential as study will involve the use of mathematical formulae and calculations. The principles and practises of merchandising are explored and specifically analysed in terms of how it is applied in different retail businesses, including e-retail. The course will include: Sales and forecasting WSSI The supply chain Allocation and reconciliation Practical exercises If you wish to increase your knowledge of the merchandising business function, as a way of developing a career in merchandising, or you would like to progress in the industry, then this course is for you. This course is ideal for any business wishing to develop their team by providing opportunities to fully explore this business functions. The course enables the development of new skills and explores important elements within fashion retail that will encourage team members to "think outside of the box" and develop new areas of learning. The following aspects of merchandising and buying are covered: Merchandising: Sales Budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement. Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store grading, option planning and forecasting are examined in detail. Receiving at a warehouse, initial allocation, reconciliation of sales, stock and space, stock and sales reporting, replenishment algorithms, markdowns and WSSI reporting Supply Chain, Calendars & The Critical Path - Supplier selection: an exploration of different types of suppliers, regional specialisms and skill sets, lead times, seasonal calendars and critical path formation OTB - The meaning of OTB is explained, along with how it is calculated. Includes an explanation of the concept of 'weeks of stock cover' WSSI - Discussion on the principles of the WSSI, what it is and who uses it. Includes a WSSI reporting exercise Intake & Allocation - A look at how stock is received at the warehouse and how initial allocations are determined. Includes a detailed allocation matrix exercise In-Season Trading - Stock and sales reporting is examined, along with actions taken to remedy adverse or favourable variances between planned and actual stock and sales Markdowns - Examines planned and forced markdowns, using weighted average margin to calculate a markdown and estimating the effectiveness of a markdown Suitable for: After completion of Introduction to Buying and Merchandising course or relevant head office experience at MAA or BAA level. Over 18. Pre-course prep: Before the course begins it is preferable to have started your research into the UK retail market, by comparing the different retail locations and shopping areas of London. Specifically examine different types of stores, customers, prices, areas and merchandise, to give you initial insight into different retail environments. Duration 3 days 10.00am - 4.30pm (including lunch break) [-]

Introduction to Merchandising

Fashion Retail Academy (FRA)
Campus 3 days August 2017 United Kingdom London

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. The different components involved in successful merchandising are explained and practical merchandising exercises used to develop basic skills. The programme is suitable for people with shop floor experience and those new to the subject of merchandising. The course will include: Sales forecasting Range planning Seasonal calendars Margin and mark-up Promotions and markdowns Job roles and responsibilities On successful completion of this course you can progress to the Intermediate Merchandising 3 day course. This course provides an introduction to the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or E-commerce business. Course Content: The course is delivered by experienced tutors who are industry experts in the field of merchandising. It is designed for people who would like a taster before attending a full-time course or for people working in the retail industry who would like to find out more about another area in fashion retail or as a way of enhancing current skills. The following aspects of merchandising are covered: Role of the Merchandiser - Key responsibilities of the Merchandiser and Allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting Seasonal Calendars - Selecting the assortment for a season, constants and variables and seasonal calculations Sourcing and Costing - Supply chain management, elements of product cost, the suppliers costs and cost sheets Margin and Mark-Up - Calculating a selling price, margin principles, mark-ups, hidden costs and margin improvement In Season Allocation - Stock management, EPOS system, reporting and the WSSI Promotion and Markdowns - Planning and forecasting markdowns, calculating a markdown and estimating the effectiveness of a markdown Suitable for: Over 18 years of age, beginner Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please bring with you: Pen and notebook USB stick Duration 3 Days: 10.00am - 4.30pm (including lunch break) [-]

Fashion Design Fundamentals

Esaie Couture Design School
Campus Part time 4 weeks

This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. [+]

This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. And what better way to understand the skills and knowledge needed to become a success than learning from a talented fashion designer? Students will be given a hands-on, realistic approach to the world of fashion. For many, they may choose to continue on to the 6-Month Fashion Design course where students are afforded the opportunity to create their own garments, expand their portfolios and prepare themselves for a career in the fashion industry. Skills & Techniques Fashion History Market & Trend Research Basic design principles and fashion development skills Fabrication and color knowledge Fashion "flats" (hand drawing) Mood boards and design boards creation Course runs Thursday Evenings, 6:30pm - 9:30pm or Wednesday Mornings, 10:00am - 1:00pm or Saturday Evenings, 4:30pm - 7:30pm Course Duration: 3 hours, 4 weeks (Once a week + lab time) Fabric & Supplies Fabric scissors Paper cutting scissors Drawing pencils & erasers Sketch pad Ruler Current fashion magazines Black foam core boards Glue, tape Prerequisites None! [-]

Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months January 2017 United Kingdom London

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or Undergraduate Degree Résumé / CV Intermediate command of the English language (TOEFL / IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 application fee Maximum number of Attendees: 30 (In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme) Internship (optional): Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement.* Professional Opportunities: This course is aimed to students interested in careers in the fashion and luxury business. On completion of the course, participants will be prepared for careers in fashion magazines, show rooms, press offices, fashion houses and as freelance professional for styling agencies. The programme’s luxury component provides students with concrete knowledge of a vast variety of goods and services, such as jewellery, hotels, concierge services, real estate and so forth. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. * Visa Regulations Permitting ** Subject to change according to each Campus [-]

Fashion Marketing & Merchandising

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. [+]

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Development (design concept, 3D techniques and product development), Fashion Merchandising (collection and line planning, product industrialisation), Fashion Marketing (consumer behaviour, market attractiveness and benchmarking). Opportunities included are a visit to both the Gucci and Ferragamo museums, attending a lecture given by an industry expert, your own project and an individual meeting to help you ascertain your potential skills and inform you of further study possibilities. Fashion Marketing and Merchandising is the ideal start to a career in fashion and leads perfectly into either the four-year undergraduate in Fashion Management or the nine-month master in Fashion Merchandising & Buying. [-]

Start Up & Run Your Own Fashion Business

Fashion Retail Academy (FRA)
Campus 5 days August 2017 United Kingdom London

This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. [+]

Part time Course Studies in Fashion Marketing in London in United Kingdom. Course: Start Up and Run Your Own Fashion Business This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Turning Your Fashion Retail Business Idea into Reality - How to research potential markets to ensure you have a business opportunity with potential, customer profiling and market positioning, how to give your brand a name, how to write a basic business plan and raise funding for a business. Finance of fashion - paying the bills, legal eagles - legislation you need to know, engagement - professional practitioners you need to assist you, fashion markets and channels to find the perfect platform for your business position, where to locate your fashion business, online or bricks and mortar Stocking Up, Buying and Merchandising - Researching trends and range planning, sourcing and managing supplier relationships, buying a balanced range; retail maths, managing OTB and interpreting sales data, seasonal buying activity and link sales buys Setting Up Shop, Creating Your Fashion Retail Environment - Launching a transactional website from design to customer service, the changing business of fashion, how online retailing is changing our shopping habits, capturing the online market, SEO and analytics, choosing a retail location and designing a retail space The Big Sell, Marketing Your Business - How to use appropriate marketing media for your business, how PR can help your business - writing targeted press releases, social media - how to spread the word, Facebook, Twitter, Instagram etc, marketing - raise the profile of your business through selective marketing activity Sitting Pretty, Visual Merchandising & Display - Creating effective window and in store displays using props and graphics, analysing different VM techniques for optimum results, store layouts to maximise sales and encourage add on sales, finding display solutions for accessories and pick up items. Suitable for: 18+ and those with a fashion business idea. Pre-course prep Before the course starts an examination of different retail locations and different brands in the UK retail market would be useful. Compare different retail locations and shopping areas of London, specifically analysing the different areas, types of stores, environments, customers, prices and merchandise. Locations should include: Oxford Street W1 - Flagship stores e.g. Gap, Topshop Department stores e.g. Selfridges, House of Fraser Bond Street/Bruton Street W1 - High end fashion stores e.g. Louis Vuitton, Stella McCartney, Marc Jacobs Westfield Centre - (White City or Stratford) Duration 5 Days: 10.00am - 4.30pm (including lunch break) On occasion the timing may be adjusted to facilitate a particular visit, presentation or self-directed study time. [-]