Course in Fashion Marketing in Greater London in United Kingdom

Find Course Studies in Fashion Marketing 2017 in Greater London in United Kingdom

Fashion Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom and Britain, is a sovereign state located off the north-western coast of continental Europe.The two most famous (and oldest) universities are Oxford and Cambridge (often referred to as Oxbridge by many Britons) England also has several other world-class institutions, including several in London (notably Imperial College, the London School of Economics, University College London and King's College London, all are part of London University)

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CPD in Fashion Business

London College of Contemporary Arts
Campus Full time 1 year February 2018 United Kingdom London

With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. CPD in Fashion Business With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. After completing our Fashion Business course, you will have a comprehensive understanding of the fashion industry and how it works including current and future trends and new developments. Course Requirements 16 and above [-]

Fashion Business

London College of Contemporary Arts
Campus Full time Part time 3 - 10 weeks January 2018 United Kingdom London + 1 more

The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. [+]

Fashion Business The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. By the end of the course, you will have basic understanding of the fashion industry as a whole and the business behind making it one of the most dynamic industries in the world. Course Requirements Minimum age: 18 years of age, English proficiency: intermediate and eligible to study in the UK. Duration 10 weeks (Part-time) 3 weeks (Full time) Intake Part-time (January 2017, March 2017, May 2017) Full-time (June 2017, July 2017, August 2017) [-]

Excel for Retail

Fashion Retail Academy (FRA)
Campus Full time 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. Through a combination of theory, discussion and practical examples, the workshop demonstrates that excel is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course will include: Creating excel formulas ​ Functions Formatting ​ Working with tables ​ Workbooks ​ Printing and saving The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: The Basics - Getting started, terminology, typing in a cell, selecting an area, inserting/deleting rows and columns Creating Excel Formulas - Creating excel formulas, the basics =+-/*, drag/fill, BODMAS, the use of brackets, fixing cells Functions - Auto sum/fill, if statements, Vlookup Formatting - Bold, shading, font, borders, number formatting £, % decimal places, wrapping text, conditional formatting Working with Tables - Freeze panes, split screens, pivot tables Workbooks - Editing sheets, grouping sheets, calculations between worksheets Printing & Saving - Print area, fit per page, gridlines, headers and footers, saving Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Introduction to Visual Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. [+]

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. The course includes: Role of a Visual Merchandiser Understanding the importance of brand identity and the theory of Interior Visual Merchandising Dressing, understanding and styling for mannequins Up selling via window display Creating and installing small window schemes Practical workshop to design and create own window The following aspects of Visual Merchandising are covered: In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation. Suitable for: Over 18 years of age,... [-]

Fashion Retail Maths

Fashion Retail Academy (FRA)
Campus Full time 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. Through a combination of theory, discussion and practical examples, the workshop aims to demonstrate that business mathematics is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course includes: Setting budgets Range planning Reviewing performance Trading The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Setting budgets Range planning Reviewing performance Trading Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Buying

Fashion Retail Academy (FRA)
Campus Full time 2 days May 2017 United Kingdom London

This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. [+]

This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. The components of successful Buying functions are explored and specific areas examined. If you are looking to develop or progress your career in buying then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying course or have relevant experience in head office environment in an administrative role (MAA or BAA). The course will include: Customer profiling Buying opportunities Analysing trends Fashion forecasting Product selection Sourcing Omni - channel retail and the future of Buying The Intermediate Buying course provides a more in-depth study of the practical realities of buying in the fashion retail industry. This course explores the integrated nature of buying roles using interactive computer based examples throughout the course. Buying: Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend Product Selection & Brand Mix... [-]

Introduction to PR and Marketing

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. The course will include: Development of the marketing mix to achieve success Creatively generating editorial stories Target audience and the fashion media How to write efficient press release copy for publication and blogs Social media and building your fashion business This short course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. From Twitter, Facebook and Instagram to the multitude of fashion blogs, social media is an integral part of today's digital fashion marketing strategies that will also be explored. The course will incorporate a combination of theory, discussion and practical workshops to help you understand and practice course content. This course is suitable for anyone who is becoming involved with PR and marketing for the first time or for those who wish to refresh their skills and knowledge. The course will include the following: Understanding how the development of the marketing mix achieves success Understanding how to creatively generate editorial storiesTarget audience and the fashion media How to write efficient press release copy for publication and blogs An introduction to social media and how it... [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle, buying trips, competitor analysis, critical path management, buyers... [-]

Intermediate Buying and Merchandising

Fashion Retail Academy (FRA)
Campus Full time 5 days May 2017 United Kingdom London

This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying and Merchandising course or have relevant experience in head office environment in an administrative role (MAA or BAA). Experience of working with EXCEL is essential as the course includes working with mathematical formulae and calculations. The Intermediate Buying and Merchandising course provides a more in-depth study of the practical realities of buying and merchandising in the fashion retail industry. This course explores the integrated nature of buying and merchandising roles using interactive computer based examples throughout the course. Merchandising: Sales budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store... [-]

Intermediate Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 days May 2017 United Kingdom London

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. [+]

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. To undertake this course you should have either completed the FRA Introduction to Merchandising course, or have relevant experience of working in the fashion retail industry. A good understanding of this business function and the different elements involved is required. Experience of working with Excel is also essential as study will involve the use of mathematical formulae and calculations. The principles and practises of merchandising are explored and specifically analysed in terms of how it is applied in different retail businesses, including e-retail. The course will include: Sales and forecasting WSSI The supply chain Allocation and reconciliation Practical exercises If you wish to increase your knowledge of the merchandising business function, as a way of developing a career in merchandising, or you would like to progress in the industry, then this course is for you. This course is ideal for any business wishing to develop their team by providing opportunities to fully explore this business functions. The course enables the development of new skills and explores important elements within fashion retail that will encourage team members to "think outside of the box" and develop new areas of learning. The following aspects of merchandising and buying are covered: Merchandising: Sales Budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers... [-]

Introduction to Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. The different components involved in successful merchandising are explained and practical merchandising exercises used to develop basic skills. The programme is suitable for people with shop floor experience and those new to the subject of merchandising. The course will include: Sales forecasting Range planning Seasonal calendars Margin and mark-up Promotions and markdowns Job roles and responsibilities On successful completion of this course you can progress to the Intermediate Merchandising 3 day course. This course provides an introduction to the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or E-commerce business. Course Content: The course is delivered by experienced tutors who are industry experts in the field of merchandising. It is designed for people who would like a taster before attending a full-time course or for people working in the retail industry who would like to find out more about another area in fashion retail or as a way of enhancing current skills. The following aspects of merchandising are covered: Role of the Merchandiser - Key responsibilities of the Merchandiser and Allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting Seasonal Calendars - Selecting the assortment for... [-]

Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months Open Enrollment United Kingdom London

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or... [-]

Start Up & Run Your Own Fashion Business

Fashion Retail Academy (FRA)
Campus Full time 5 days August 2017 United Kingdom London

This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. Course: Start Up and Run Your Own Fashion Business This intensive 5 day course will provide you with all the tools necessary to start to plan your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Turning Your Fashion Retail Business Idea into Reality - How to research potential markets to ensure you have a business opportunity with potential, customer profiling and market positioning, how to give your brand a name, how to write a basic business plan and raise funding for a business. Finance of fashion - paying the bills, legal eagles - legislation you need to know, engagement - professional practitioners you need to assist you, fashion markets and channels to find the perfect platform for your business position, where to locate your fashion business, online or bricks and mortar Stocking Up, Buying and Merchandising - Researching trends and range planning, sourcing and managing supplier relationships, buying a balanced range; retail maths, managing OTB and interpreting sales... [-]

Introduction to Buying & Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 - 5 days June 2017 United Kingdom London

This intensive course provides an introduction to buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. It outlines the day to day roles of the buyer and merchandiser in different fashion retail organisations and provides an insight into how closely buying and merchandising work together to ensure business success. A Merchandising module is delivered over 3 days and buying module over 2 days. [+]

Course: Buying and Merchandising Introduction 5-Day Intensive This intensive course provides an introduction to buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. It outlines the day to day roles of the buyer and merchandiser in different fashion retail organisations and provides an insight into how closely buying and merchandising work together to ensure business success. A Merchandising module is delivered over 3 days and buying module over 2 days. The course will include: Customer profiling Creating range plans Mood boards Identifying trends Trend forecasting Supply chain Critical path Seasonal calendars Margin and mark-up Practical buying and merchandising exercises Career advice On successful completion of this course you can progress to the Buying and Merchandising Intermediate programme. The course will include a combination of lectures, workshops, practical activities, group and individual work and presentations. Both modules are delivered in a way so that information is integrated between the topics and reference made as to how the functions work together in the fashion industry. The course is delivered by two experienced tutors who are both industry experts in the fields of buying and merchandising. The following aspects of merchandising and buying are covered: Merchandising: Role of the Merchandiser - key responsibilities of the merchandiser and allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting... [-]

Vogue Intensive Summer Course

Conde Nast College
Campus Full time 4 weeks July 2017 United Kingdom London

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]

Course Studies in Fashion Marketing in Greater London in United Kingdom. The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. Course sessions 10 July - 4 August 2017 Course Summary This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience. What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and... [-]