Part time Course in Fashion Marketing

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Fashion Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

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Fashion Business

London College of Contemporary Arts
Campus Part time 3 - 10 weeks January 2018 United Kingdom London

The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. [+]

Best Part time Course Studies in Fashion Marketing 2017. Fashion Business The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. By the end of the course, you will have basic understanding of the fashion industry as a whole and the business behind making it one of the most dynamic industries in the world. Course Requirements Minimum age: 18 years of age, English proficiency: intermediate and eligible to study in the UK. Duration 10 weeks (Part-time) 3 weeks (Full time) Intake Part-time (January 2017, March 2017, May 2017) Full-time (June 2017, July 2017, August 2017) [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle, buying trips, competitor analysis, critical path management, buyers... [-]

Fashion communication and marketing - Academic year - Spring intake

IED – Istituto Europeo di Design Florence
Campus 30 weeks February 2018 Italy Florence

The Fashion Communication and Marketing - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

Best Part time Course Studies in Fashion Marketing 2017. THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations, visual merchandising, business plans, pricing and strategic planning through traditional and new media. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and... [-]

Course: Fashion Merchandising

LaSalle College Vancouver
Campus 1 year September 2017 Canada Vancouver

If you are business-savvy, have a passion for fashion and a creative mind, the Fashion Merchandising Program will take your talent to the next level. [+]

Course: Fashion Merchandising Fashion constitutes a multi-billion dollar industry and spans out across the four corners of the globe. If you are business-savvy, have a passion for fashion and a creative mind, the Fashion Merchandising Program will take your talent to the next level. From the local to the international arena, fashion merchandisers work for apparel retailers or wholesalers to develop, analyze and implement effective fashion marketing strategies. Graduates of this program not only buy, sell and promote fashion products but also grasp the fundamentals of the fashion industry, manipulate current computer software applications used in the field and produce professional visual displays. COURSE OBJECTIVES Produce professional visual displays of fashion products; Develop, analyze and implement effective marketing strategies; Forecast styles and trends; Evaluate target market needs; Buy, sell, promote and distribute fashion products; Plan, manage and promote a fashion show; Manage an operating budget. PROSPECTIVE STUDENT PROFILE Business savvy; Great communication skills; Passion for hands-on work and the creative process. ELIGIBILITY CRITERIA To be considered for admission to a program leading to a diploma, you must meet one of the following criteria: Be 19 years of age or High School graduate; Working knowledge of the English language; Passionate about fashion and trends; Have an Interview with an Admissions Representative. CAREER POSSIBILITIES As a graduate, you could find work with organizations that specialize in retail, as a Fashion Stylist Retail Buyer, Visual Merchandiser Fashion Importer, Store Planner, Fashion Marketing Supervisor Fashion Show Coordinator, Wholesale Agent or as a Fashion Promotion... [-]

Adult Fashion Education Programs

Milan Fashion Campus
Campus Part time 2 - 4 weeks October 2017 Italy Milan

Adult Education Programs - Adult Courses Fashion Design & Fashion Styling Courses [+]

Best Part time Course Studies in Fashion Marketing 2017. Why Study in Milan Fashion Campus Because Milan Fashion Campus in Milan is the only school that offers courses profesional fashion also directed to adults, also because the courses are open all the Year round - with Enrollment every Monday. We believe that everyone should have the chance to access learning to spread their full potential. This is why we offer a range of courses designed to meet your needs. Whether you are looking to improve your CV and career chances, learn something for fun, or you are watching to get back into work, have a look to our courses . Adult Learning Fashion Courses Click on following link for more Info Women's Wear Design Fashion Styling Lingerie & Swimwear Trend Forecasting Accessories Design Bridal Wedding Design Italian Language & Fashion Design Request Information Course Learning Outcomes - Use of Adobe programs: Adobe Photoshop & Illustrator - Sketching techniques for design and technical drawing - Material knowledge - Gain Italian way of stylizing fashion - Gain ability to communicate new trends in a visual clear way - Gain ability to create for your future clients the target conscious fashion looks - learn how to dress your Style Level: Beginners, ( The courses equires knowledge of the use of computers, otherwise there will be a extra charge ) Material: Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4... [-]

One Year Course in Fashion Communication

IED – Istituto Europeo di Design Madrid
Campus 2 semesters October 2017 Spain Madrid

The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication. [+]

The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication. Professional Opportunities Fashion Magazines (printed & online projects) Showrooms Press Offices Fashion Brands Communication Departments Visual Merchandising Community Manager This course is designed for individuals looking to commence their education in the world of fashion styling, fashion creative management and fashion marketing and advertising. The subjects offered on this course cover all theoretical and practical aspects, providing the student with a professional, all-encompassing vision of culture, fashion and communication. ... [-]

Extension Course In Coolhunting - Trends, Consumption And Design

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. [+]

Best Part time Course Studies in Fashion Marketing 2017. THIS PROGRAM IS IN PORTUGUESE Taught The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. Starts: September Finish: November Weekdays: 2nd and 6th fairs Time: 19h-23h Hours: 48 hours Goal: Enable the student to plan and execute research trends based on Coolhunting methodology and focused on their market interest. Stimulate the sensitivity and interpretive ability of the student, using semiotics of knowledge, design and multidisciplinary approaches. Audience: The course has practical application to strategic areas of professionals (planning, branding, positioning, segmentation, style) and also more tactical areas (design, development, procurement, execution, etc.). Scenario: In an increasingly globalized, massified and standardized market, know the trends is a way of seeking differentiation, update or even innovation. Demand for preferences research services is growing, mainly by its strategic character, which makes it possible to anticipate and differential standards for products, services and brands. Contents: - The contemporary setting and research trends - Trends: theoretical definitions and applications to the market - Anthropology of consumption: manifestations and meanings - The semiotic method: how to interpret signs and trends - diffusion processes of a trend - Research methodology: the coolhunting - urban safaris and immersions practices - Changing trends in strategies Quorum: The formation of classes and the beginning of the courses depend... [-]

Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months Open Enrollment Italy Milan Florence Spain Madrid United Kingdom London Rome + 6 more

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or... [-]

Fashion Business One-Year Course

Haute Future Fashion Academy
Campus 1 year Open Enrollment Italy Milan

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]

Best Part time Course Studies in Fashion Marketing 2017. FASHION BUSINESS In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. The intensive course in Fashion Business provides the methodological and organisational tools required to analyse and understand the market and the production processes. It will enable students to formulate an effective management development plan. Students will acquire skills and expertise so that they can work in the fashion management field. They will acquire marketing skills and will learn how to understand and interpret the market by carrying out specific case studies related to the Fashion and Luxury goods sector. By attending the annual course in Fashion Business it is possible to gain access to one of the Master course provided by HFFA, in line with the acquired skills. Study Plan Fashion Marketing Concept Fashion Marketing Strategies Fashion Retail & Distibution Fashion Merchandising & Visual Fashion Promotion Fashion Product Management Fashion Collection Management Fashion Buying Fashion Design & Brand Analysis [-]

Advanced Study Program in Stylist for Fashion

IED – Istituto Europeo di Design Rome
Campus 7 months March 2018 Italy Rome

The Course in Fashion Stylist aims at training experts in the field of spectacularization, trends and habits,professionals having a good education, an aesthetic sense, taste, and creative versatility. The Course will train an interpreter of the image and communication objectivesfor the characters of advertisements, events, photographic services, and advertising videos, who is able to interact with directors, photographers, stylists and managers in order to create an emotional and relational impact even by coordinating all other involved people. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN The Course in Fashion Stylist is addressed to graduates in Performing Arts, Sociology, Communication Science, and Architecture, to those holding a Fine Arts, Fashion or Styling diploma from private schools, and professionals working in the fashion and set design fields as well as costume designers who want to improve their knowledge in the styling field. Structure: The training pathway includes theoretical lessons and lab activities, photo shootings, visits to fashion houses, meetings and seminaries with authors, directors, photographers, journalists, cool hunters, set designers and stylists working in the publishing field. [-]

Fashion design - Collection building - Spring Semester

IED – Istituto Europeo di Design Milan
Campus 15 weeks February 2018 Italy Milan

Fall semester - The IED Milan Fashion Design – Collection Building semester offers students the possibility to refine and utilize high-level technical and methodological skills in the completion of completed personal designs in menswear, womenswear and knitwear. Completion of this program can facilitate further study or professional opportunities in the multifaceted fashion industry. [+]

Best Part time Course Studies in Fashion Marketing 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Focuses on the acquisition and development of design, knitting and tailoring techniques as well as an in-depth study of textiles in order to complete a “creative” collection project in menswear, womenswear and knitwear. The semester is divided between practical courses covering technique and form such as drawing, knitwear, tailoring, materials and patternmaking and individual modules for the specific collection projects. This program is intended for those with basic knowledge and skills in fashion design, good freehand drawing skills and mastery of Photoshop and Illustrator. The “project work” semester is structured around courses that introduce the Italian design system, understanding company and marketing dynamics, analyzing current trends in interior design in terms of language, and understanding form and materials. Students will use their analytical skills and theoretical knowledge to develop and complete a hands-on design project as a final semester work. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution. [-]

Fashion Design Fundamentals

Esaie Couture Design School
Campus Part time 4 weeks September 2017 USA Manhattan

This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. [+]

This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. And what better way to understand the skills and knowledge needed to become a success than learning from a talented fashion designer? Students will be given a hands-on, realistic approach to the world of fashion. For many, they may choose to continue on to the 6-Month Fashion Design course where students are afforded the opportunity to create their own garments, expand their portfolios and prepare themselves for a career in the fashion industry. Skills & Techniques Fashion History Market & Trend Research Basic design principles and fashion development skills Fabrication and color knowledge Fashion "flats" (hand drawing) Mood boards and design boards creation Course runs Thursday Evenings, 6:30pm - 9:30pm or Wednesday Mornings, 10:00am - 1:00pm or Saturday Evenings, 4:30pm - 7:30pm Course Duration: 3 hours, 4 weeks (Once a week + lab time) Fabric & Supplies Fabric scissors Paper cutting scissors Drawing pencils & erasers Sketch pad Ruler Current fashion magazines Black foam core boards Glue, tape Prerequisites None! [-]

Vogue Intensive Summer Course

Conde Nast College
Campus 4 weeks July 2017 United Kingdom London

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]

Best Part time Course Studies in Fashion Marketing 2017. The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. Course sessions 10 July - 4 August 2017 Course Summary This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience. What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and leading industry... [-]

Course in Fashion Business Management

MECAT
Campus September 2017 United Arab Emirates Dubai

This course introduces participants to different areas of the fashion industry business, and gives awareness into how they all work, and an insight of which area the participants might like to work in. Participants will take a brief look at the key players and their operations within the industry. [+]

About the Course This course introduces participants to different areas of the fashion industry business, and gives awareness into how they all work, and an insight of which area the participants might like to work in. Participants will take a brief look at the key players and their operations within the industry. Target Audience The course provides excellent opportunity for non-fashion professionals to gain knowledge to start their career or business in the fashion world. Learning Objectives The course includes a history of fashion business structure and where it is now, a look at how fashion is designed and developed, different types of retailers, buying and manufacturing methods, marketing and PR, and the career and business opportunities available in the industry. Optional Online/Distance Learning Attendance Students are also permitted to enroll in this course on an online/distance learning basis. [-]

Fashion Business

Istituto Marangoni
Campus 3 weeks January 2018 Italy Milan France Paris United Kingdom London China Shanghai + 5 more

Istituto Marangoni gives you the opportunity to study at Europe’s top fashion and design school. We welcome students from all over the world. In just few weeks the students, wherever they come [+]

Best Part time Course Studies in Fashion Marketing 2017. The Course Studying the positioning of a collection and of a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during this course. Course Themes week 1 Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores. Analysis and comparison of styles. week 2 Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some italian leading brands such as prada, gucci, dolce & gabbana, including commercial international distribution chain stores such as, zara, h&m and sportswear chain stores like nike. They will create a winning placement of their product through the definition and analysis of competitors. week 3 The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks. Portfolio definition and final assessment. [-]