Course in Fashion Marketing in France

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Fashion Marketing

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

The area of fashion marketing focuses on a variety of business and couture-related topics. Depending on the program, students may study apparel analysis, social facets of fashion, e-commerce strategies, economics and apparel markets, statistical analysis and research methods.

France, officially the French Republic, is a unitary semi-presidential republic located mostly in Western Europe, with several overseas regions and territories.

Top Courses in Fashion Marketing in France 2018

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Fashion Cool Hunting - Short Course

IFA Paris
Campus Full time July 2018 France Paris

This program is catered to anyone interested in acquiring knowledge on trend forecasting an important part of the Fashion Industry. [+]

Launch your favorite brand in Paris! This hands-on course about the business and design aspects of fashion strongly emphasizes interactivity with frequent field trips around Paris (fabric shops, retail stores, forecasting companies, museums, and more). Students will launch a foreign brand in Paris. They will identify and research the competition, choose a store location, plan marketing strategies, direct visual merchandising, choose a blogger and a brand ambassador, organize the launch event and plan media coverage and advertising. After they have worked on all business aspects of their brand, students will update a current fashion trend for the upcoming season and design a capsule collection of 10 items for the store opening. The fashion presentation will include a mood board, fabric, and silhouettes. This course is taught by Agustina Cattaneo. Agus is a freelance fashion consultant and an expert at identifying trends. With a powerful double degree as an accountant and a fashion designer and more than six years of experience in New York, she currently works independently consulting for brands and companies and developing content for social networks as an influencer and coolhunter. She also gives lectures, seminars, courses and workshops all over the world. She was born in Buenos Aires in 1981. She received her degree in Accounting from UCA (Argentinian Catholic University) and worked as an auditor at Deloitte & Touche. After a radical change of direction in her compass, she developed and drove a brand with her own name. She then studied Fashion Design at Parsons The... [-]