Course in Fashion Marketing in Europe

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Fashion Marketing

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

Europe is the sixth largest continent and includes 47 countries and assorted dependencies, islands and territories. It is bordered by the Mediterranean Sea to the south, Asia to the east, and the Atlantic Ocean to the West.

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CPD in Fashion Business

London College of Contemporary Arts
Campus Full time 1 year September 2017 United Kingdom London

With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. [+]

Course Studies in Fashion Marketing in Europe 2017. CPD in Fashion Business With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. After completing our Fashion Business course, you will have a comprehensive understanding of the fashion industry and how it works including current and future trends and new developments. Course Requirements 16 and above [-]

Fashion Business

London College of Contemporary Arts
Campus Full time Part time 3 - 10 weeks August 2017 United Kingdom London + 1 more

The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. [+]

Fashion Business The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. By the end of the course, you will have basic understanding of the fashion industry as a whole and the business behind making it one of the most dynamic industries in the world. Course Requirements Minimum age: 18 years of age, English proficiency: intermediate and eligible to study in the UK. Duration 10 weeks (Part-time) 3 weeks (Full time) Intake Part-time (October 2017) Full-time (June 2017, July 2017, August 2017) [-]

Introduction to PR and Marketing

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. [+]

Course Studies in Fashion Marketing in Europe 2017. This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. The course will include: Development of the marketing mix to achieve success Creatively generating editorial stories Target audience and the fashion media How to write efficient press release copy for publication and blogs Social media and building your fashion business This short course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. From Twitter, Facebook and Instagram to the multitude of fashion blogs, social media is an integral part of today's digital fashion marketing strategies that will also be explored. The course will incorporate a combination of theory, discussion and practical workshops to help you understand and practice course content. This course is suitable for anyone who is becoming involved with PR and marketing for the first time or for those who wish to refresh their skills and knowledge. The course will include the following: Understanding how the development of the marketing mix achieves success Understanding how to creatively generate editorial storiesTarget audience and the fashion media How to write efficient press release copy for publication and blogs An introduction to social media and how it can be used... [-]

Excel for Retail

Fashion Retail Academy (FRA)
Campus Full time 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. [+]

This 1 day workshop covers the more complex theory commonly used within Retail Fashion Buying and Merchandising departments. Through a combination of theory, discussion and practical examples, the workshop demonstrates that excel is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course will include: Creating excel formulas ​ Functions Formatting ​ Working with tables ​ Workbooks ​ Printing and saving The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: The Basics - Getting started, terminology, typing in a cell, selecting an area, inserting/deleting rows and columns Creating Excel Formulas - Creating excel formulas, the basics =+-/*, drag/fill, BODMAS, the use of brackets, fixing cells Functions - Auto sum/fill, if statements, Vlookup Formatting - Bold, shading, font, borders, number formatting £, % decimal places, wrapping text, conditional formatting Working with Tables - Freeze panes, split screens, pivot tables Workbooks - Editing sheets, grouping sheets, calculations between worksheets Printing & Saving - Print area, fit per page, gridlines, headers and footers, saving Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Fashion Retail Maths

Fashion Retail Academy (FRA)
Campus Full time 1 day August 2017 United Kingdom London

This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. [+]

Course Studies in Fashion Marketing in Europe 2017. This 1 day workshop covers the more complex calculations commonly used within retail fashion Buying and Merchandising departments. This workshop provides delegates with a practical insight into how analysis and statistics are used by fashion Buyers and Merchandisers to maximise commercial success. Through a combination of theory, discussion and practical examples, the workshop aims to demonstrate that business mathematics is vital to fashion retail. The course is structured around real-life business scenarios to put the theory into context. The course includes: Setting budgets Range planning Reviewing performance Trading The course is delivered by experienced tutors who are industry experts in the field of buying. The following aspects are covered: Setting budgets Range planning Reviewing performance Trading Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Intermediate Buying

Fashion Retail Academy (FRA)
Campus Full time 2 days January 2018 United Kingdom London

This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. [+]

This 2 day course provides a more in-depth study of the practical realities of buying in the fashion retail business. The components of successful Buying functions are explored and specific areas examined. If you are looking to develop or progress your career in buying then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying course or have relevant experience in head office environment in an administrative role (MAA or BAA). The course will include: Customer profiling Buying opportunities Analysing trends Fashion forecasting Product selection Sourcing Omni - channel retail and the future of Buying The Intermediate Buying course provides a more in-depth study of the practical realities of buying in the fashion retail industry. This course explores the integrated nature of buying roles using interactive computer based examples throughout the course. Buying: Customer Profiling - An examination of customer profiling techniques practiced within the retail industry. Related marketing tools and theories are discussed, including market segmentation and brand constellation theory Identification of Buying Opportunities - Fashion brand collaborations, strategic alliances and new product ventures are explored as examples of how a retail business can capitalise on opportunities to increase market share, customer loyalty and competitiveness Fashion Forecasting and Trend Interpretation - An analysis of the way trends begin, including the role of trend forecasting agencies and the media. Trend sources and inspiration are examined, with a look at the life cycle of a fashion trend Product Selection & Brand Mix... [-]

Introduction to Buying

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. [+]

Course Studies in Fashion Marketing in Europe 2017. This course provides an introduction to the role of a Fashion Buyer within a buying office whether a fast fashion, multiple door retailer or a multi-brand independent business. The programme explores what is involved in the buying function of the business and examines certain components in the range-building process. This course is suitable for students, people with shop-floor experience or those who are new to the subject. The course includes: Role of a buyer Customer profiling, understanding target markets and trends Process of the supply chain and the importance in fashion buying Creation of mood boards Range planning and retail business terminology including seasonal phasing Comparison shopping to understand pricing policies and competition on the high street Different types of retail organisations including online The following aspects of buying and range planning are covered: Customer Profiling - examination of population measurements (geographics, demographics, psycho-graphics), pen portraits, marketing theories and case studies Role of the Buyer - responsibilities and key skills required of the buyer within the retail organisation Trend Analysis - researching how buyers know what to buy, including trend forecasting packages and creation of mood boards Product Selection - key aspects of brand buying; research, buying trips, KPI's, strategy, analysis and brand mix Trading - driving sales of a range, WSSI, best-sellers, markdowns, stock management and OTB Range Planning - exploration of the creative aspects of range planning required to create a balanced and commercial range Product Development - buying cycle,... [-]

Introduction to Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. [+]

This course explores the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or e-commerce business. The different components involved in successful merchandising are explained and practical merchandising exercises used to develop basic skills. The programme is suitable for people with shop floor experience and those new to the subject of merchandising. The course will include: Sales forecasting Range planning Seasonal calendars Margin and mark-up Promotions and markdowns Job roles and responsibilities On successful completion of this course you can progress to the Intermediate Merchandising 3 day course. This course provides an introduction to the role of a Fashion Merchandiser within a central buying office, working for a multiple retailer, department store or E-commerce business. Course Content: The course is delivered by experienced tutors who are industry experts in the field of merchandising. It is designed for people who would like a taster before attending a full-time course or for people working in the retail industry who would like to find out more about another area in fashion retail or as a way of enhancing current skills. The following aspects of merchandising are covered: Role of the Merchandiser - Key responsibilities of the Merchandiser and Allocator within the retail organisation, key skills required, aims and objectives Sales Forecasting and Range Plans - Strategy, analysis, planning, implementation, product hierarchy, store groupings, option planning and forecasting Seasonal Calendars - Selecting the assortment for a season, constants and variables and seasonal calculations Sourcing and Costing... [-]

Top Grade Training Cycle In Pattern Making And Fashion

IED – Istituto Europeo di Design Madrid
Campus Full time 2 years October 2017 Spain Madrid

Domina construction processes of the garment through sponsorship, modeling, preparation and realization of finishes. [+]

Course Studies in Fashion Marketing in Europe 2017. Domina construction processes of the garment through sponsorship, modeling, preparation and realization of finishes. With the CFGS Pattern Making and Fashion you will discover the secrets to becoming a professional fashion design. In just two years you will master the techniques of haute couture, you will develop modeling mannequin and will work on the volume of garments. In addition, you will be able to manage the creative process of a collection from a realization of the drawings to the selection of materials. Why study Advanced Level Training Course in Pattern Making and Fashion at IED Madrid? The educational program Higher Level Training Course in Pattern Making and Fashion It offers a complete training for the student to be able to meet the challenges of the fashion industry at the present time. For two years, the student specializes in pattern making processes, modeling, clothing and textile production. Thus, it dominates the techniques precise fashion design through a theoretical and practical program. The program includes the exercise of activities in multipurpose classrooms patronaje, laboratory research and experimentation center and sweatshop. Complementarily, the center offers studio photography, drawing classroom, classroom layout and digital classroom sewing busts to enrich the training of students. He completed studies two years, including supervised practice in companies and design studios, an official degree of 120 ECTS credits, valid and recognized is obtained throughout the European Higher Education Area, which allows access to other training programs, Ministry scholarships and grants. Formative... [-]

Introduction to Visual Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. [+]

This course is designed as an introduction to the topic of Visual Merchandising providing practical information about how effective Visual Merchandising will increase sales and improve the overall image of a store. The course includes: Role of a Visual Merchandiser Understanding the importance of brand identity and the theory of Interior Visual Merchandising Dressing, understanding and styling for mannequins Up selling via window display Creating and installing small window schemes Practical workshop to design and create own window The following aspects of Visual Merchandising are covered: In-store Visual Merchandising - examines the different components that contribute to creating high quality window displays and the factors to be considered when creating a professional window Role of the Visual Merchandiser - responsibilities of the Visual Merchandiser within the retail organisation, key skills required, a day in the life of a VM and department hierarchy Technical terminology and the mock shop - symmetrical and asymmetrical accessories display in the mock shop; assessment and evaluation of mock shop relating to window size, merchandise, lighting, scheme, mannequin grouping, colour, focal points, styles and sight lines Mannequins in Visual Merchandising - different styles of mannequins, ways of dressing, securing and mannequin grouping Planning and designing a window - effective planning of windows including different styling techniques, themes, colour, budgets, equipment, materials, production of a window plan and installing a window display Preparation and practical installation of planned window - selecting coverings, props and merchandise, dressing mannequins and final evaluation. Suitable for: Over 18 years of age,... [-]

Intermediate Buying and Merchandising

Fashion Retail Academy (FRA)
Campus Full time 5 days January 2018 United Kingdom London

This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. [+]

Course Studies in Fashion Marketing in Europe 2017. This 5 day course provides a more in-depth study of the practical realities of Buying and Merchandising in the fashion retail business. The components of successful Buying and Merchandising functions are explored and specific areas examined. If you are looking to develop or progress your career in buying or merchandising then this course is ideal for you. To undertake the course you should have successfully completed the Introduction to Buying and Merchandising course or have relevant experience in head office environment in an administrative role (MAA or BAA). Experience of working with EXCEL is essential as the course includes working with mathematical formulae and calculations. The Intermediate Buying and Merchandising course provides a more in-depth study of the practical realities of buying and merchandising in the fashion retail industry. This course explores the integrated nature of buying and merchandising roles using interactive computer based examples throughout the course. Merchandising: Sales budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers forecast and which factors must be considered Margin & Profitability - Sales and gross margin profitability theory, calculating a selling price, margin principles, mark up's, hidden costs and margin improvement Costing - The elements of product cost, the supplier's cost and cost sheets Range Planning - Key areas of range planning: strategy, analysis and implementation. Product hierarchy, store grading, option planning... [-]

Intermediate Merchandising

Fashion Retail Academy (FRA)
Campus Full time 3 days January 2018 United Kingdom London

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. [+]

This 3 day course provides a more in-depth study of the practical realities of merchandising in the fashion retail industry. To undertake this course you should have either completed the FRA Introduction to Merchandising course, or have relevant experience of working in the fashion retail industry. A good understanding of this business function and the different elements involved is required. Experience of working with Excel is also essential as study will involve the use of mathematical formulae and calculations. The principles and practises of merchandising are explored and specifically analysed in terms of how it is applied in different retail businesses, including e-retail. The course will include: Sales and forecasting WSSI The supply chain Allocation and reconciliation Practical exercises If you wish to increase your knowledge of the merchandising business function, as a way of developing a career in merchandising, or you would like to progress in the industry, then this course is for you. This course is ideal for any business wishing to develop their team by providing opportunities to fully explore this business functions. The course enables the development of new skills and explores important elements within fashion retail that will encourage team members to "think outside of the box" and develop new areas of learning. The following aspects of merchandising and buying are covered: Merchandising: Sales Budgeting - 'Top down' and 'bottom up' planning is explained, along with the concept of sales densities. This section examines why a sales budget is needed, who is involved, how retailers... [-]

Fashion Design Fundamentals

Esaie Couture Design School
Campus Part time 4 weeks September 2017 USA Manhattan

This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. [+]

Course Studies in Fashion Marketing in Europe 2017. This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. And what better way to understand the skills and knowledge needed to become a success than learning from a talented fashion designer? Students will be given a hands-on, realistic approach to the world of fashion. For many, they may choose to continue on to the 6-Month Fashion Design course where students are afforded the opportunity to create their own garments, expand their portfolios and prepare themselves for a career in the fashion industry. Skills & Techniques Fashion History Market & Trend Research Basic design principles and fashion development skills Fabrication and color knowledge Fashion "flats" (hand drawing) Mood boards and design boards creation Course runs Thursday Evenings, 6:30pm - 9:30pm or Wednesday Mornings, 10:00am - 1:00pm or Saturday Evenings, 4:30pm - 7:30pm Course Duration: 3 hours, 4 weeks (Once a week + lab time) Fabric & Supplies Fabric scissors Paper cutting scissors Drawing pencils & erasers Sketch pad Ruler Current fashion magazines Black foam core boards Glue, tape Prerequisites None! [-]

Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. PROGRAMME Week 1 Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables Luxury as means of communication: metaphor of the image projected towards the surroundings Communication: strongest campaigns, testimonials and celebrity gossip Fashion luxury system: general analysis, strengths and criticalities Brand segmentation: international panorama and key factors of competition Week 2 Analysis of the positioning of reference markets Placement strategies based on speci c target customers Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the ve main sales channels (retail, wholesale, travel retail, factory outlets and online sales) [-]

Fashion Image Consulting

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. [+]

Course Studies in Fashion Marketing in Europe 2017. The perception that others have of us de nes our image and in uences the effectiveness of our relationships and our reputation. Image consulting aims to communicate effectively one’s personal identity and improve one’s image and reputation, selecting the most appropriate aesthetical and behavioral elements to the particular individual and his objectives. The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. During the course students will acquire an excellent understanding of the codes of elegance and good taste, learning to develop appropriate solutions based on the client’s position, situation, physical qualities and personality. PROGRAMME Week 1 Discovering elegance: an exciting journey across the history of fashion and its unforgettable fashion icons Fashion culture: analysis of the most important fashion designers’ collections and the style that made them famous Personal style: form of communication and social affirmation Creating a personal style: analysis of personality, body proportions and personal objectives Accessories: the final touch that makes the difference Week 2 Selecting and buying: learn to recognise the quality of fabrics, styles and finishing while identifying the appropriate attire for any occasion Conduct and etiquette to enhance the public image The fashion image consultant: instruments and competencies The personal shopper: instruments and competencies Final project: developing your own book of trends and style [-]