Course in Fashion Marketing in Shanghai in China

Compare Course Studies in Fashion Marketing 2017 in Shanghai in China

Fashion Marketing

Universities and colleges set their own admission requirements for higher education courses, so they vary broadly. Depending on the course, graduate student may be able to get into higher education with a range of qualifications. If you're applying to do a Foundation Degree course, you may find that work experience is taken into consideration alongside any qualifications you have. Some higher education institutes and colleges offer Foundation Years as preparation for a certain degree courses. They usually don't result in separate criteria as they simply qualify you to enter the degree program itself. Foundation Years aren't within reach for all degree courses, however.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images.

The china higher education for a couple of years has been voted as one of the best among the Asian countries. This country has over 150 both public and private owned universities distribution on all provinces of china. The higher education is research based.

Request Information Course Studies in Fashion Marketing in Shanghai in China 2017

Read More

Short Course - Start up in the Chinese market

Istituto Marangoni
Campus Full time 3 weeks June 2017 China Shanghai

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

Course Studies in Fashion Marketing in Shanghai in China. The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects... [-]

Master in Fashion & Law

Istituto Marangoni
Campus Full time 8 months October 2017 China Shanghai

Aimed at candidates who have previous undergraduate study in law, economics or marketing. Those who have proven work experience in these fields may also access this course. [+]

Master in Fashion & Law the course Aimed at candidates who have previous undergraduate study in law, economics or marketing. Those who have proven work experience in these fields may also access this course. The global activity of the majority of the luxury brands, requires that they are knowledgeable of legal requirements in relation to fashion business. Through the study of subjects such as licensing, merchandising, import & export, distribution and franchising agreements, intellectual property rights, employment and labour relation issues, safety, sustainability and consumer protection issues, participants will learn the technical and theoretical concepts they need to advise and develop company strategy. By analysing different aspects of commercial and corporate law, intellectual property law, trademark law, labour law and business law, participants will understand how it is possible to expand the brand, ensuring that legal and ethical issues are fully respected. The emphasis of the course is on the knowledge of aspects related to the development of the supply chain and sale of the fashion product, evaluated in a comparative manner in different countries. Creativity, production, sales and promotion take place in different locations around the world, and the laws on these matters are as diverse as the countries themselves. Participants will engage with various issues, highlighting innovative solutions that the luxury and fashion brands have applied in the field. opportunities The responsibility of the future fashion manager is to be aware of the sustainability of businesses and the ethical issues that are protected more and more by law.... [-]

Sandwich Course included in BA (Hons) Degree

Istituto Marangoni
Campus Full time 8 months October 2017 China Shanghai

Helping students to enter in the fashion work environment is a key factor to link their knowledge of purely academic concepts to a real world context. The first two [+]

Course Studies in Fashion Marketing in Shanghai in China. The Course Placing students in the work environment is a key factor in enabling them to marry their knowledge of purely academic concepts to a real world context. The sandwich course is a course where the first two years of study in fashion design, fashion business and fashion styling, are followed by a third year of work in a fashion firm, after which students return to the school to complete the fourth and final year of study. the work period involves a minimum of 36 weeks in a company in the fashion industry, working in close contact with professionals of the industry. at the end of the 36 weeks, in addition to a better knowledge of the working environment, students will gain a reference from the work provider, which together add value to their training. All this provides to those students who choose a sandwich course with a cv that already includes work experience with a company in the industry and give them the opportunity to start building a professional network. *Students who successfully complete the programmes taught in english in paris and london will be awarded with a ba (hons) degree by MMU (manchester metropolitan university); 120 credits points are available each year of study in order to gain an honours degree, so students will obtain 360 credits upon successful completion of the three-years course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and... [-]

Course in Fashion Business & Brand Management Intensive

Istituto Marangoni
Campus Full time 8 months February 2018 China Shanghai

Every fashion market has its own identity and rules, and not all promotional and sales techniques work at each level. When luxury is the game, the rules of the fashion business come into play. [+]

The Course The course of fashion business & brand management gives the students knowledge of the techniques and the methods used for the sales, promotion and the buying of luxury products. Simulated projects will allow students to use the business instruments and understand their application for complex fashion industry. Particular attention will be dedicated to business strategy, in such a way as to have a complete view of the variations and of the results obtained in different targets groups. The fashion business management professional is a key figure for fashion companies, within which they determine the best strategies to optimize economic, distribution and production aspects of the brand. Choosing the collection, determine the target and price bracket, understand the landscape, the competitors and the protection of the development of designs and plan actions for promotion and distribution channels, in collaboration with the design teams, production and sales, are just some of the responsibilities. The expert in fashion business management trained in the fashion and design school, Istituto Marangoni will be able to work in companies, consulting agencies, in related sectors, such as fashion, luxury and lifestyle. The graduate can apply their knowledge and abilities acquired during the course in the fields of marketing, advertising, communications, event planning, brand management, retail sales, visual merchandising, e-commerce and in the research of new trends. Learning Outcomes master the knowledge useful for identifying marketing strategies applied to fashion and luxury agencies with an international outlook; identify the processes linked to the fashion and luxury... [-]

Fashion Business

Istituto Marangoni
Campus Full time 3 weeks January 2018 China Shanghai

Istituto Marangoni gives you the opportunity to study at Europe’s top fashion and design school. We welcome students from all over the world. In just few weeks the students, wherever they come [+]

Course Studies in Fashion Marketing in Shanghai in China. The Course Studying the positioning of a collection and of a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during this course. Course Themes week 1 Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores. Analysis and comparison of styles. week 2 Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some italian leading brands such as prada, gucci, dolce & gabbana, including commercial international distribution chain stores such as, zara, h&m and sportswear chain stores like nike. They will create a winning placement of their product through the definition and analysis of competitors. week 3 The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks. Portfolio definition and final assessment. [-]