Course in Fashion Marketing in China

Compare Courses in Fashion Marketing in China 2017/2018

Fashion Marketing

Courses are academic classes taught by qualified instructors that are intended to enhance participant’s knowledge of a given area or training in a particular discipline. Courses vary broadly in terms of length, size, content and duration.

Students who are interested in working in the fashion industry may want to pursue a program in fashion marketing. Along with how to merchandise fashion products, the curriculum generally teaches different marketing methods and avenues to promote them.

China, officially the People's Republic of China, is a sovereign state located in East Asia. It is the world's most populous country, with a population of over 1.35 billion.

Top Course Studies in Fashion Marketing in China 2017/2018

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Pre-Master’s Course in Fashion

Istituto Marangoni
Campus Full time 8 months October 2017 China Shanghai

This preparatory course is meant for candidates with either design, business or management backgrounds who want to progress with their studies to a master’s level. [+]

Best Course Studies in Fashion Marketing in China 2017/2018. take your next step to postgraduate study in fashion. the course This Pre-Master’s course offers a specifically tailored study preparation for the entire suite of Master’s programmes at Istituto Marangoni. This preparatory course is meant for candidates with either design, business or management backgrounds who want to progress with their studies to a master’s level. Participants will have the unique chance to develop their talent through the enhancement of their creative, conceptual, practical and business skills and will be ready to progress to Istituto Marangoni postgraduate courses. During this preparatory year, participants will be working on exciting creative projects based on a through and comprehensive approach to the fashion industry and they will be constantly encouraged to develop their creative concept ideas and business acumen. Therefore, participants will learn how to conduct independent research and how to present it effectively; practical workshops will help understand the fashion business, develop project management, promotion skills and garment construction knowledge. Talent development and preparation of participants will be helped by an integrated support for written and verbal skills in their studies and for Istituto Marangoni master’s courses, in the use of English language for fashion. This will ensure that the participant will be fully prepared to meet the challenges of postgraduate learning. learning outcomes carry out systematic and in-depth independent research using academic conventions and evaluate findings at an advanced level; identify and integrate data /information/literature relevant and appropriate to the subject specialist area;... [-]

Course in Fashion Promotion & Communication Intensive

Istituto Marangoni
Campus Full time 1 year October 2017 China Shanghai

The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic... [+]

The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic professionals able to tell the story and promote fashion and luxury both through traditional and new media, meeting in this way the renewed needs of the global industry. The course helps participants to analyse and experience all aspects of communication and promotion, able to formulate a captivating description of the magic of fashion and luxury. Starting from the study of semiotics, participants will deal with the analysis of the signs and the meanings of various messages, throughout different periods and cultures. The learning of image, trend and market research techniques is at the heart of the programme, as well as the acquisition of those competences needed to communicate with all the supporting roles at the professional’s disposal. Moreover, the course will teach students how to manage, on one hand, the budget of an advertising campaign and, on the other hand, the dynamics of the support team, i.e. the working team in charge of the devising, design and successful delivery and follow up of a promotional strategy. The management of the events undergoes a deep analysis and the research, both personal and professional, represents the cornerstone of the course. Opportunities The fashion promoter organizes the advertising plan and the promotional campaigns availing him/herself of the most appropriate tools. He/she knows the structure of advertising agencies, Public... [-]

Sandwich Course included in BA (Hons) Degree

Istituto Marangoni
Campus Full time 8 months October 2017 China Shanghai

Helping students to enter in the fashion work environment is a key factor to link their knowledge of purely academic concepts to a real world context. The first two [+]

Best Course Studies in Fashion Marketing in China 2017/2018. The Course Placing students in the work environment is a key factor in enabling them to marry their knowledge of purely academic concepts to a real world context. The sandwich course is a course where the first two years of study in fashion design, fashion business and fashion styling, are followed by a third year of work in a fashion firm, after which students return to the school to complete the fourth and final year of study. the work period involves a minimum of 36 weeks in a company in the fashion industry, working in close contact with professionals of the industry. at the end of the 36 weeks, in addition to a better knowledge of the working environment, students will gain a reference from the work provider, which together add value to their training. All this provides to those students who choose a sandwich course with a cv that already includes work experience with a company in the industry and give them the opportunity to start building a professional network. *Students who successfully complete the programmes taught in english in paris and london will be awarded with a ba (hons) degree by MMU (manchester metropolitan university); 120 credits points are available each year of study in order to gain an honours degree, so students will obtain 360 credits upon successful completion of the three-years course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and... [-]

Course in Fashion Business & Brand Management Intensive

Istituto Marangoni
Campus Full time 8 months February 2018 China Shanghai

Every fashion market has its own identity and rules, and not all promotional and sales techniques work at each level. When luxury is the game, the rules of the fashion business come into play. [+]

The Course The course of fashion business & brand management gives the students knowledge of the techniques and the methods used for the sales, promotion and the buying of luxury products. Simulated projects will allow students to use the business instruments and understand their application for complex fashion industry. Particular attention will be dedicated to business strategy, in such a way as to have a complete view of the variations and of the results obtained in different targets groups. The fashion business management professional is a key figure for fashion companies, within which they determine the best strategies to optimize economic, distribution and production aspects of the brand. Choosing the collection, determine the target and price bracket, understand the landscape, the competitors and the protection of the development of designs and plan actions for promotion and distribution channels, in collaboration with the design teams, production and sales, are just some of the responsibilities. The expert in fashion business management trained in the fashion and design school, Istituto Marangoni will be able to work in companies, consulting agencies, in related sectors, such as fashion, luxury and lifestyle. The graduate can apply their knowledge and abilities acquired during the course in the fields of marketing, advertising, communications, event planning, brand management, retail sales, visual merchandising, e-commerce and in the research of new trends. Learning Outcomes master the knowledge useful for identifying marketing strategies applied to fashion and luxury agencies with an international outlook; identify the processes linked to the fashion and luxury... [-]