Course in Fashion Marketing in Asia

Compare Course Studies in Fashion Marketing in Asia 2017

Fashion Marketing

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

Students who study fashion marketing learn about many different areas in the fashion industry. Along with basic fashion and business courses, typical classes include fashion market research, fashion analysis and forecasting, visual merchandising and promotional strategies.

Students who complete a part of their degree in Asia are growing in numbers. Currently, the second and the third biggest economies are in Asia. Without limitation, students have described their time in Asia as the best experience of their lives. Today, three of the four most populated countries of the world are in Asia: China, India, and Indonesia.

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Course in Fashion Business Management

MECAT
Campus Full time September 2017 United Arab Emirates Dubai

This course introduces participants to different areas of the fashion industry business, and gives awareness into how they all work, and an insight of which area the participants might like to work in. Participants will take a brief look at the key players and their operations within the industry. [+]

Course Studies in Fashion Marketing in Asia 2017. About the Course This course introduces participants to different areas of the fashion industry business, and gives awareness into how they all work, and an insight of which area the participants might like to work in. Participants will take a brief look at the key players and their operations within the industry. Target Audience The course provides excellent opportunity for non-fashion professionals to gain knowledge to start their career or business in the fashion world. Learning Objectives The course includes a history of fashion business structure and where it is now, a look at how fashion is designed and developed, different types of retailers, buying and manufacturing methods, marketing and PR, and the career and business opportunities available in the industry. Optional Online/Distance Learning Attendance Students are also permitted to enroll in this course on an online/distance learning basis. [-]

Short Course - Start up in the Chinese market

Istituto Marangoni
Campus Full time 3 weeks June 2018 Italy Milan China Shanghai France Paris United Kingdom London + 6 more

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling [+]

The course is aimed at those participants who want to deploy a market entry strategy for the Chinese market and to those who work in a company and support or are responsible for the definition of a strategy, which aims at entering, selling, managing a company or creating a joint venture in China. The course is preparatory to help entrepreneurs who have already started or are starting up sales strategies to the Far East and to a manager in charge of the Chinese market: general manager, marketing director, area manager, business developer. Start up in the Chinese Market - Milan > 29/06/2015 - 10/07/2015 - Tuition only-fee € 2.900 - Full package € 4.000 Start up in the Chinese Market - Optional in Shanghai > 29/06/2015 - 17/07/2015 Full package € 6.200* *The Start Up in the Chinese Market - full package - with additional week in Shanghai includes also flight between Milano and Shanghai (one-way flight) plus transfers from/to the city center. Flight is on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission office. The start of the course will be in Milano. Course themes week 1 Milan The focus of the first week will be on the concept of intercultural management. Participants will carry out commercial negotiation, mastering persuasive and negotiation skills with regards to their chinese “counterpart”. They will develop a sociological reading of the workings and effects of the global fashion system. Case studies will be... [-]

Sandwich Course included in BA (Hons) Degree

Istituto Marangoni
Campus Full time 8 months October 2017 France Paris United Kingdom London Italy Milan China Shanghai + 6 more

Helping students to enter in the fashion work environment is a key factor to link their knowledge of purely academic concepts to a real world context. The first two [+]

Course Studies in Fashion Marketing in Asia 2017. The Course Placing students in the work environment is a key factor in enabling them to marry their knowledge of purely academic concepts to a real world context. The sandwich course is a course where the first two years of study in fashion design, fashion business and fashion styling, are followed by a third year of work in a fashion firm, after which students return to the school to complete the fourth and final year of study. the work period involves a minimum of 36 weeks in a company in the fashion industry, working in close contact with professionals of the industry. at the end of the 36 weeks, in addition to a better knowledge of the working environment, students will gain a reference from the work provider, which together add value to their training. All this provides to those students who choose a sandwich course with a cv that already includes work experience with a company in the industry and give them the opportunity to start building a professional network. *Students who successfully complete the programmes taught in english in paris and london will be awarded with a ba (hons) degree by MMU (manchester metropolitan university); 120 credits points are available each year of study in order to gain an honours degree, so students will obtain 360 credits upon successful completion of the three-years course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study... [-]

Course in Fashion Business & Brand Management Intensive

Istituto Marangoni
Campus Full time 8 months February 2018 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

Every fashion market has its own identity and rules, and not all promotional and sales techniques work at each level. When luxury is the game, the rules of the fashion business come into play. [+]

The Course The course of fashion business & brand management gives the students knowledge of the techniques and the methods used for the sales, promotion and the buying of luxury products. Simulated projects will allow students to use the business instruments and understand their application for complex fashion industry. Particular attention will be dedicated to business strategy, in such a way as to have a complete view of the variations and of the results obtained in different targets groups. The fashion business management professional is a key figure for fashion companies, within which they determine the best strategies to optimize economic, distribution and production aspects of the brand. Choosing the collection, determine the target and price bracket, understand the landscape, the competitors and the protection of the development of designs and plan actions for promotion and distribution channels, in collaboration with the design teams, production and sales, are just some of the responsibilities. The expert in fashion business management trained in the fashion and design school, Istituto Marangoni will be able to work in companies, consulting agencies, in related sectors, such as fashion, luxury and lifestyle. The graduate can apply their knowledge and abilities acquired during the course in the fields of marketing, advertising, communications, event planning, brand management, retail sales, visual merchandising, e-commerce and in the research of new trends. Learning Outcomes master the knowledge useful for identifying marketing strategies applied to fashion and luxury agencies with an international outlook; identify the processes linked to the fashion and luxury... [-]

Fashion Business

Istituto Marangoni
Campus Full time 3 weeks January 2018 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

Istituto Marangoni gives you the opportunity to study at Europe’s top fashion and design school. We welcome students from all over the world. In just few weeks the students, wherever they come [+]

Course Studies in Fashion Marketing in Asia 2017. The Course Studying the positioning of a collection and of a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during this course. Course Themes week 1 Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores. Analysis and comparison of styles. week 2 Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some italian leading brands such as prada, gucci, dolce & gabbana, including commercial international distribution chain stores such as, zara, h&m and sportswear chain stores like nike. They will create a winning placement of their product through the definition and analysis of competitors. week 3 The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks. Portfolio definition and final assessment. [-]