Course in Fashion Marketing

Top Course Studies in Fashion Marketing

Fashion Marketing

A course in fashion marketing is a course that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this course in many universities around the world. There are plenty of job opportunities for graduates of a course in fashion marketing.

Read More

CPD in Fashion Business

London College of Contemporary Arts
Campus Full time 1 year September 2017 United Kingdom London

With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. [+]

Best Course Studies in Fashion Marketing 2017/2018. CPD in Fashion Business With our Fashion Business course and subjects you will learn about the principles employed by today’s fashion industry from marketing, promotion to buying, merchandising and the supply chain and its effective management. After completing our Fashion Business course, you will have a comprehensive understanding of the fashion industry and how it works including current and future trends and new developments. Course Requirements 16 and above [-]

Fashion Cool Hunting - Short Course

IFA Paris
Campus Full time July 2018 France Paris

This program is catered to anyone interested in acquiring knowledge on trend forecasting an important part of the Fashion Industry. [+]

Launch your favorite brand in Paris! This hands-on course about the business and design aspects of fashion strongly emphasizes interactivity with frequent field trips around Paris (fabric shops, retail stores, forecasting companies, museums, and more). Students will launch a foreign brand in Paris. They will identify and research the competition, choose a store location, plan marketing strategies, direct visual merchandising, choose a blogger and a brand ambassador, organize the launch event and plan media coverage and advertising. After they have worked on all business aspects of their brand, students will update a current fashion trend for the upcoming season and design a capsule collection of 10 items for the store opening. The fashion presentation will include a mood board, fabrics and silhouettes. This course is taught by Agustina Cattaneo. Agus is a freelance fashion consultant and an expert at identifying trends. With a powerful double degree as an accountant and a fashion designer and more than six years of experience in New York, she currently works independantly consulting for brands and companies and developing content for social networks as an influencer and coolhunter. She also gives lectures, seminars, courses and workshops all over the world. She was born in Buenos Aires in 1981. She received her degree in Accounting from UCA (Argentinian Catholic University) and worked as an auditor at Deloitte & Touche. After a radical change of direction in her compass, she developed and drove a brand with her own name. She then studied Fashion Design at Parsons The... [-]

Top Grade Training Cycle In Pattern Making And Fashion

IED – Istituto Europeo di Design Madrid
Campus Full time 2 years October 2017 Spain Madrid

Domina construction processes of the garment through sponsorship, modeling, preparation and realization of finishes. [+]

Best Course Studies in Fashion Marketing 2017/2018. Domina construction processes of the garment through sponsorship, modeling, preparation and realization of finishes. With the CFGS Pattern Making and Fashion you will discover the secrets to becoming a professional fashion design. In just two years you will master the techniques of haute couture, you will develop modeling mannequin and will work on the volume of garments. In addition, you will be able to manage the creative process of a collection from a realization of the drawings to the selection of materials. Why study Advanced Level Training Course in Pattern Making and Fashion at IED Madrid? The educational program Higher Level Training Course in Pattern Making and Fashion It offers a complete training for the student to be able to meet the challenges of the fashion industry at the present time. For two years, the student specializes in pattern making processes, modeling, clothing and textile production. Thus, it dominates the techniques precise fashion design through a theoretical and practical program. The program includes the exercise of activities in multipurpose classrooms patronaje, laboratory research and experimentation center and sweatshop. Complementarily, the center offers studio photography, drawing classroom, classroom layout and digital classroom sewing busts to enrich the training of students. He completed studies two years, including supervised practice in companies and design studios, an official degree of 120 ECTS credits, valid and recognized is obtained throughout the European Higher Education Area, which allows access to other training programs, Ministry scholarships and grants. Formative Own... [-]

Marketing & Communication for Luxury

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. [+]

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity, intrinsic in luxury goods. The Marketing & Communication for Luxury Summer Campus’ focus is to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field. The course will take an in-depth look at positioning and target audience theories and will analyse specific case studies of marketing and communication strategies adopted by the most renowned luxury brands. PROGRAMME Week 1 Introduction and analysis of the concept of luxury: different understandings of luxury through place and time variables Luxury as means of communication: metaphor of the image projected towards the surroundings Communication: strongest campaigns, testimonials and celebrity gossip Fashion luxury system: general analysis, strengths and criticalities Brand segmentation: international panorama and key factors of competition Week 2 Analysis of the positioning of reference markets Placement strategies based on speci c target customers Analysis of luxury product distribution: new formats and the evolution of distribution and market potential of the ve main sales channels (retail, wholesale, travel retail, factory outlets and online sales) [-]

Fashion Image Consulting

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. [+]

Best Course Studies in Fashion Marketing 2017/2018. The perception that others have of us de nes our image and in uences the effectiveness of our relationships and our reputation. Image consulting aims to communicate effectively one’s personal identity and improve one’s image and reputation, selecting the most appropriate aesthetical and behavioral elements to the particular individual and his objectives. The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. During the course students will acquire an excellent understanding of the codes of elegance and good taste, learning to develop appropriate solutions based on the client’s position, situation, physical qualities and personality. PROGRAMME Week 1 Discovering elegance: an exciting journey across the history of fashion and its unforgettable fashion icons Fashion culture: analysis of the most important fashion designers’ collections and the style that made them famous Personal style: form of communication and social affirmation Creating a personal style: analysis of personality, body proportions and personal objectives Accessories: the final touch that makes the difference Week 2 Selecting and buying: learn to recognise the quality of fabrics, styles and finishing while identifying the appropriate attire for any occasion Conduct and etiquette to enhance the public image The fashion image consultant: instruments and competencies The personal shopper: instruments and competencies Final project: developing your own book of trends and style [-]

Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months Open Enrollment Italy Milan Florence Spain Madrid United Kingdom London Rome + 6 more

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or... [-]

One Year Course in Fashion Communication

IED – Istituto Europeo di Design Madrid
Campus Full time 2 semesters October 2017 Spain Madrid

The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication. [+]

Best Course Studies in Fashion Marketing 2017/2018. The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication. Professional Opportunities Fashion Magazines (printed & online projects) Showrooms Press Offices Fashion Brands Communication Departments Visual Merchandising Community Manager This course is designed for individuals looking to commence their education in the world of fashion styling, fashion creative management and fashion marketing and advertising. The subjects offered on this course cover all theoretical and practical aspects, providing the student with a professional, all-encompassing vision of culture, fashion and communication. ... [-]

Fashion Communication - Spring Semester

IED – Istituto Europeo di Design Florence
Campus Full time 15 weeks February 2018 Italy Florence

The Fashion Communication semester program offered by IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. [+]

The Fashion Communication semester program offered by IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. Central to this didactic philosophy of involving professionals and industry, the IED Firenze Fashion Communication program has partnered with LUISAVIAROMA. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers. Schedule - Lessons run from Monday to Friday, full-time. Target - The Fahion Communication semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. There are no pre-requisites in order to enter this program. Structure and methodology - The Spring semester in Fashion Communication forms the basis of the program by drawing together the various disciplines that make up the core vision of the program. Project work and collaboration with companies and industry professionals as the foundation of the IED philosophy. Fashion Communication course highlight : ‘Fatto a mano for the future’. A prime example is the Fashion Communication and Events course, which saw students develop, organize and produce a social media communication campaign and press release articles for Fendi’s special project series “Fatto a... [-]

Fashion Marketing - Fall Semester

IED – Istituto Europeo di Design Florence
Campus Full time 15 weeks September 2017 Italy Florence

The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. [+]

Best Course Studies in Fashion Marketing 2017/2018. The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. Central to this didactic philosophy of involving professionals and industry, IED Florence Fashion Marketing semester program has partnered with LUISAVIAROMA. LUISAVIAROMA ( Florence ) is a premier e-Commerce luxury clothing retailer of the world’s most important designers. Schedule - Lessons run from Monday to Friday, full-time. Target - The Fashion Marketing semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. There are no pre-requisites in order to enter this program. Methodology and structure - The Fashion Marketing semester program focus is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. Important courses and topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy and image construction and ultimately good sales will be thoroughly covered in the classroom as well as utilized in student project work and presentations. Students will work in touch with... [-]

Fashion Marketing and Communication - Academic Year - Fall Intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks September 2017 Italy Florence

The Fashion Communication and Marketing - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the fashion world in their chosen field of study. [+]

Schedule - Lessons run from Monday to Friday, full-time. Target - The Fashion Communication and Marketing - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the fashion world in their chosen field of study. Structure and methodology - At IED Firenze students have the possibility of enrolling in any two consecutive semesters to create an Academic Year. Fashion Marketing - Fall Semester + Fashion Communication - Spring Semester Fashion Marketing - Fall Semester + Fashion Styling - Spring Semester Fashion New Media – Fall Semester + Fashion Communication - Spring Semester Fashion New Media - Fall Semester + Fashion Styling - Spring Semester The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and... [-]

Fashion Communication and Marketing - Academic Year - Spring Intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2018 Italy Florence

The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether brands that compete in the fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, to monitor advertising campaigns, maintain relations with the media and other professional figures working in the field, and organise events and runway shows. [+]

Best Course Studies in Fashion Marketing 2017/2018. The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether brands that compete in the fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, to monitor advertising campaigns, maintain relations with the media and other professional figures working in the field, and organise events and runway shows. The course is held in partnership with LUISAVIAROMA, one of the best Italian e-commerce websites for luxury fashion world wide. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic Year program. Special Projects - Within the last editions of the Academic Year programs collaborations have included companies such as: LUISAVIAROMA, Fendi, Guess Europe, Emilio Pucci, Emilio Cavallini, Gold, Targetti, Elisabetta Franchi, Calvin Klein underwear, Versace, The Mall, I Gigli and many others. Schedule - Lessons run from Monday to Friday, full-time. Target - The Fashion Communication and Marketing- Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion... [-]

Fashion Business One-Year Course

Haute Future Fashion Academy
Campus Full time 1 year Open Enrollment Italy Milan

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]

FASHION BUSINESS In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. The intensive course in Fashion Business provides the methodological and organisational tools required to analyse and understand the market and the production processes. It will enable students to formulate an effective management development plan. Students will acquire skills and expertise so that they can work in the fashion management field. They will acquire marketing skills and will learn how to understand and interpret the market by carrying out specific case studies related to the Fashion and Luxury goods sector. By attending the annual course in Fashion Business it is possible to gain access to one of the Master course provided by HFFA, in line with the acquired skills. Study Plan Fashion Marketing Concept Fashion Marketing Strategies Fashion Retail & Distibution Fashion Merchandising & Visual Fashion Promotion Fashion Product Management Fashion Collection Management Fashion Buying Fashion Design & Brand Analysis [-]

Adult Fashion Education Programs

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

Adult Education Programs - Adult Courses Fashion Design & Fashion Styling Courses [+]

Best Course Studies in Fashion Marketing 2017/2018. Why Study in Milan Fashion Campus Because Milan Fashion Campus in Milan is the only school that offers courses profesional fashion also directed to adults, also because the courses are open all the Year round - with Enrollment every Monday. We believe that everyone should have the chance to access learning to spread their full potential. This is why we offer a range of courses designed to meet your needs. Whether you are looking to improve your CV and career chances, learn something for fun, or you are watching to get back into work, have a look to our courses . Adult Learning Fashion Courses Click on following link for more Info Women's Wear Design Fashion Styling Lingerie & Swimwear Trend Forecasting Accessories Design Bridal Wedding Design Italian Language & Fashion Design Request Information Course Learning Outcomes - Use of Adobe programs: Adobe Photoshop & Illustrator - Sketching techniques for design and technical drawing - Material knowledge - Gain Italian way of stylizing fashion - Gain ability to communicate new trends in a visual clear way - Gain ability to create for your future clients the target conscious fashion looks - learn how to dress your Style Level: Beginners, ( The courses equires knowledge of the use of computers, otherwise there will be a extra charge ) Material: Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper –... [-]

Vogue Intensive Summer Course

Conde Nast College
Campus Full time 4 weeks July 2018 United Kingdom London

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. Course sessions 10 July - 4 August 2017 Course Summary This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience. What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and leading industry specialists. [-]

Course in Fashion Illustration

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it ... [+]

Course in Fashion Illustration

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it evolved throughout history, drawing technique of the human figure, uses and the theories of color, and many different ways of techniques to apply to the creations. During this time you will also start to develop your own style and building your own portfolio, that hopefully, can open a bright career path for you!

 

... [-]