A course in fashion marketing is a course that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.
Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.
Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this course in many universities around the world. There are plenty of job opportunities for graduates of a course in fashion marketing.
This program is catered to anyone interested in acquiring knowledge on trend forecasting an important part of the Fashion Industry. [+]
Launch your favorite brand in Paris! This hands-on course about the business and design aspects of fashion strongly emphasizes interactivity with frequent field trips around Paris (fabric shops, retail stores, forecasting companies, museums, and more). Students will launch a foreign brand in Paris. They will identify and research the competition, choose a store location, plan marketing strategies, direct visual merchandising, choose a blogger and a brand ambassador, organize the launch event and plan media coverage and advertising. After they have worked on all business aspects of their brand, students will update a current fashion trend for the upcoming season and design a capsule collection of 10 items for the store opening. The fashion presentation will include a mood board, fabric, and silhouettes. This course is taught by Agustina Cattaneo. Agus is a freelance fashion consultant and an expert at identifying trends. With a powerful double degree as an accountant and a fashion designer and more than six years of experience in New York, she currently works independently consulting for brands and companies and developing content for social networks as an influencer and coolhunter. She also gives lectures, seminars, courses and workshops all over the world. She was born in Buenos Aires in 1981. She received her degree in Accounting from UCA (Argentinian Catholic University) and worked as an auditor at Deloitte & Touche. After a radical change of direction in her compass, she developed and drove a brand with her own name. She then studied Fashion Design at Parsons The... [-]
The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]
The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. [+]
The Fashion Communication and Marketing - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the fashion world in their chosen field of study. [+]
The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether brands that compete in the fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, to monitor advertising campaigns, maintain relations with the media and other professional figures working in the field, and organise events and runway shows. [+]
In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]
The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it ... [+]
Course in Fashion Illustration
The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it evolved throughout history, drawing technique of the human figure, uses and the theories of color, and many different ways of techniques to apply to the creations. During this time you will also start to develop your own style and building your own portfolio, that hopefully, can open a bright career path for you!
The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. [+]
Course in Trend Forecasting
The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. The student will collect information trough Internet - will make mood boards & written brief, to demonstrate their own interpretations of a theme and/or trend.
Course Learning Outcomes
- Gain knowledge by researching & presenting fashion trends using Photoshop & Internet- Gain ability to present portfolio in a professional way- Learn fashion collection planning... [-]
The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques. [+]
Course in Celebrity Fashion Design
The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques.
This course will give you the possibility to approach to the world of fashion in a modern and stylish way !
Course Learning Outcomes
Material : Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop Computer - USB Memory stick - Photoshop (30 day trial version okay)... [-]
Creating a fashion brand needs skilled professionals in brand management, with expertise ranging from the intricate workings of the Fashion System circuits to the pillars of branding and business management. [+]
This preparatory course is meant for candidates with either design, business or management backgrounds who want to progress with their studies to a master’s level. [+]
The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic... [+]
Helping students to enter in the fashion work environment is a key factor to link their knowledge of purely academic concepts to a real world context. The first two [+]
Every fashion market has its own identity and rules, and not all promotional and sales techniques work at each level. When luxury is the game, the rules of the fashion business come into play. [+]