Course in Fashion Marketing

Top Course Studies in Fashion Marketing

Fashion Marketing

A course in fashion marketing is a course that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this course in many universities around the world. There are plenty of job opportunities for graduates of a course in fashion marketing.

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Fashion Business

London College of Contemporary Arts
Campus Full time Part time 3 - 10 weeks March 2017 United Kingdom London + 1 more

The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. [+]

Best Course Studies in Fashion Marketing 2017. Fashion Business The Fashion Business course at LCCA will introduce you to the business side of the fashion industry. You will be learning the fundamentals of the design process, branding, promotion and marketing in order to sell the designs. By the end of the course, you will have basic understanding of the fashion industry as a whole and the business behind making it one of the most dynamic industries in the world. Course Requirements Minimum age: 18 years of age, English proficiency: intermediate and eligible to study in the UK. Intake Part-time (January 2017, March 2017, May 2017) Full-time (June 2017, July 2017, August 2017) [-]

Advanced Study Program in Stylist for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 7 months March 2017 Italy Rome

The Course in Fashion Stylist aims at training experts in the field of spectacularization, trends and habits,professionals having a good education, an aesthetic sense, taste, and creative versatility. The Course will train an interpreter of the image and communication objectivesfor the characters of advertisements, events, photographic services, and advertising videos, who is able to interact with directors, photographers, stylists and managers in order to create an emotional and relational impact even by coordinating all other involved people. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN The Course in Fashion Stylist is addressed to graduates in Performing Arts, Sociology, Communication Science, and Architecture, to those holding a Fine Arts, Fashion or Styling diploma from private schools, and professionals working in the fashion and set design fields as well as costume designers who want to improve their knowledge in the styling field. Structure: The training pathway includes theoretical lessons and lab activities, photo shootings, visits to fashion houses, meetings and seminaries with authors, directors, photographers, journalists, cool hunters, set designers and stylists working in the publishing field. [-]

Fashion Design Fundamentals

Esaie Couture Design School
Campus Part time 4 weeks September 2017 USA Manhattan

This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. [+]

Best Course Studies in Fashion Marketing 2017. This 4-week Intro to Fashion Design course is constructed for those with no prior expertise in the discipline. It allows students to get an overall understanding of the fundamentals required to begin a career as a fashion designer. And what better way to understand the skills and knowledge needed to become a success than learning from a talented fashion designer? Students will be given a hands-on, realistic approach to the world of fashion. For many, they may choose to continue on to the 6-Month Fashion Design course where students are afforded the opportunity to create their own garments, expand their portfolios and prepare themselves for a career in the fashion industry. Skills & Techniques Fashion History Market & Trend Research Basic design principles and fashion development skills Fabrication and color knowledge Fashion "flats" (hand drawing) Mood boards and design boards creation Course runs Thursday Evenings, 6:30pm - 9:30pm or Wednesday Mornings, 10:00am - 1:00pm or Saturday Evenings, 4:30pm - 7:30pm Course Duration: 3 hours, 4 weeks (Once a week + lab time) Fabric & Supplies Fabric scissors Paper cutting scissors Drawing pencils & erasers Sketch pad Ruler Current fashion magazines Black foam core boards Glue, tape Prerequisites None! [-]

Adult Fashion Education Programs

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2017 Italy Milan + 1 more

Adult Education Programs - Adult Courses Fashion Design & Fashion Styling Courses [+]

Why Study in Milan Fashion Campus Because Milan Fashion Campus in Milan is the only school that offers courses profesional fashion also directed to adults, also because the courses are open all the Year round - with Enrollment every Monday. We believe that everyone should have the chance to access learning to spread their full potential. This is why we offer a range of courses designed to meet your needs. Whether you are looking to improve your CV and career chances, learn something for fun, or you are watching to get back into work, have a look to our courses . Adult Learning Fashion Courses Click on following link for more Info Women's Wear Design Fashion Styling Lingerie & Swimwear Trend Forecasting Accessories Design Bridal Wedding Design Italian Language & Fashion Design Request Information Course Learning Outcomes - Use of Adobe programs: Adobe Photoshop & Illustrator - Sketching techniques for design and technical drawing - Material knowledge - Gain Italian way of stylizing fashion - Gain ability to communicate new trends in a visual clear way - Gain ability to create for your future clients the target conscious fashion looks - learn how to dress your Style Level: Beginners, ( The courses equires knowledge of the use of computers, otherwise there will be a extra charge ) Material: Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop computer - USB Memory stick - Photoshop - Illusrator (30 day trial version okay for Photoshop and Illustrator programs) Available Schedule Duration Daytime 1 month -Full-Time- 4 days a week (Monday to Thursday) Fee: €2.100 Daytime 1 month - Part-Time - Morning or afternoon - 4 days a week (Monday to Thursday)Fee: € 1.700 Daytime 3 weeks - Full-time - 4 days a week (Monday to Thursday) Fee: € 1.800 Daytime 2 weeks - Full-time - 4 days a week (Monday to Thursday) Fee: € 1.500 In Comination with 20 hours Italian Language Course PLUS 300 euro [-]

Fashion communication and marketing - Academic year - Spring intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2017 Italy Florence

The Fashion Communication and Marketing - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide. The course is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study. At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program. [+]

Best Course Studies in Fashion Marketing 2017. THIS PROGRAM IS TAUGHT IN ENGLISH The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations, visual merchandising, business plans, pricing and strategic planning through traditional and new media. These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market. The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills. [-]

Extension Course In Coolhunting - Trends, Consumption And Design

IED – Istituto Europeo di Design Sao Paulo
Campus Part time 48 hours April 2017 Brazil São Paulo

The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. [+]

THIS PROGRAM IS IN PORTUGUESE Taught The course aims to develop the spirit of observation and perception applied to the analysis of Coolhunting and present the work methodology for research and trend analysis transmitting a fairly broad view of the subject and the marketing context where they apply. Starts: September Finish: November Weekdays: 2nd and 6th fairs Time: 19h-23h Hours: 48 hours Goal: Enable the student to plan and execute research trends based on Coolhunting methodology and focused on their market interest. Stimulate the sensitivity and interpretive ability of the student, using semiotics of knowledge, design and multidisciplinary approaches. Audience: The course has practical application to strategic areas of professionals (planning, branding, positioning, segmentation, style) and also more tactical areas (design, development, procurement, execution, etc.). Scenario: In an increasingly globalized, massified and standardized market, know the trends is a way of seeking differentiation, update or even innovation. Demand for preferences research services is growing, mainly by its strategic character, which makes it possible to anticipate and differential standards for products, services and brands. Contents: - The contemporary setting and research trends - Trends: theoretical definitions and applications to the market - Anthropology of consumption: manifestations and meanings - The semiotic method: how to interpret signs and trends - diffusion processes of a trend - Research methodology: the coolhunting - urban safaris and immersions practices - Changing trends in strategies Quorum: The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants. The IED SP reserves the right to postpone or cancel the course if you do not get a quorum. Coordination: Bruno Pompey Bruno Pompey's publicist, graduated from the School of Communications and Arts (ECA-USP), Doctor and Master of consumption, communication and semiotics at the University of São Paulo (USP-PPGCOM). Operates since 2004 in the trend market research, participating regularly practice and conceptual elaboration of the Trend Observatory, the Ipsos institute. Responsible for the Ibope institute semiotic studies, also participated in the preparation of the annual report Brazil: Context and Trends. He teaches graduate of Istituto Europeo di Design - IED São Paulo, which is also responsible for an extension course in Coolhunting. [-]

Fashion Marketing & Merchandising

Polimoda, International Institute Fashion Design & Marketing
Campus Part time 1 month March 2017 Italy Florence

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. [+]

Best Course Studies in Fashion Marketing 2017. This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits. The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Development (design concept, 3D techniques and product development), Fashion Merchandising (collection and line planning, product industrialisation), Fashion Marketing (consumer behaviour, market attractiveness and benchmarking). Opportunities included are a visit to both the Gucci and Ferragamo museums, attending a lecture given by an industry expert, your own project and an individual meeting to help you ascertain your potential skills and inform you of further study possibilities. Fashion Marketing and Merchandising is the ideal start to a career in fashion and leads perfectly into either the four-year undergraduate in Fashion Management or the nine-month master in Fashion Merchandising & Buying. [-]

Fashion Image Consulting

Haute Future Fashion Academy
Campus Full time 2 weeks October 2017 Italy Milan

The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. [+]

The perception that others have of us de nes our image and in uences the effectiveness of our relationships and our reputation. Image consulting aims to communicate effectively one’s personal identity and improve one’s image and reputation, selecting the most appropriate aesthetical and behavioral elements to the particular individual and his objectives. The Fashion Image Consulting Summer Campus is designed to develop tools and skills that will help students to work in image consultancy. During the course students will acquire an excellent understanding of the codes of elegance and good taste, learning to develop appropriate solutions based on the client’s position, situation, physical qualities and personality. PROGRAMME Week 1 Discovering elegance: an exciting journey across the history of fashion and its unforgettable fashion icons Fashion culture: analysis of the most important fashion designers’ collections and the style that made them famous Personal style: form of communication and social affirmation Creating a personal style: analysis of personality, body proportions and personal objectives Accessories: the final touch that makes the difference Week 2 Selecting and buying: learn to recognise the quality of fabrics, styles and finishing while identifying the appropriate attire for any occasion Conduct and etiquette to enhance the public image The fashion image consultant: instruments and competencies The personal shopper: instruments and competencies Final project: developing your own book of trends and style [-]

Fashion & Luxury Goods Management

European School of Economics
Campus Part time 6 months January 2017 Italy Milan Florence Spain Madrid United Kingdom London USA New York Rome + 8 more

The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. [+]

Best Course Studies in Fashion Marketing 2017. The fashion industry is a complex, growing and strongly competitive business sector. Becoming a leader in this fast evolving trade requires individuals to possess an extensive array of managerial skills, a high degree of strategic planning capabilities, interpersonal communications abilities and a creative approach to problem solving. The aim of ESE Professional Programme in Fashion & Luxury Goods Management is to provide a focused and vocationally oriented education in specific aspects of Fashion & Luxury related disciplines, namely fashion research, marketing, trend forecasting, luxury goods management, brand management and retail management. Working closely with key figures within the fashion and luxury goods industry, the programme will equip the students with an invaluable education and skills base. It will ensure that the candidates develop a competitive fashion business curriculum, allowing them to become the leading fashion innovators of tomorrow. Intake Dates: January, April, September Modules Offered*: Fashion Research, Marketing and Trend Forecasting Retail Management Brand Management E-Business & E-Commerce* *On the Milan campus only, the programme includes 5 modules (•Luxury Brands Management • Fashion Research, Marketing and Trend Forecasting • Buying and Merchandising • Retail Management • Consumer Behaviour) Total Course Hours: 165 hours Mode of Delivery: Each module entails one 3-hour session per week for a total of 15 weekly hours (Monday – Friday). Language of Instruction: English Assessment Mid Term Assessment (30%) Final Assessment (70%) (Students must have 80% attendance rate to qualify for final exam and certificate) Level of Instruction: Undergraduate Entry Requirements: Application form High-School Diploma or Undergraduate Degree Résumé / CV Intermediate command of the English language (TOEFL / IELTS is a plus) Photocopy of passport / ID document Three passport-sized photographs Non-refundable € 50.00 application fee Maximum number of Attendees: 30 (In order to provide a unique learning experience with a ratio between Professor to students, no more than 30 students will be admitted into this programme) Internship (optional): Upon successful completion of the programme participants may opt to take a 3-month internship fitted to their profile and career objectives. An assessment with the ESE Placement Officer will determine their eligibility for a placement.* Professional Opportunities: This course is aimed to students interested in careers in the fashion and luxury business. On completion of the course, participants will be prepared for careers in fashion magazines, show rooms, press offices, fashion houses and as freelance professional for styling agencies. The programme’s luxury component provides students with concrete knowledge of a vast variety of goods and services, such as jewellery, hotels, concierge services, real estate and so forth. Credits & Recognition: Upon completion of the programme, participants will be awarded an ESE Certification of successful completion of the programme. Application Process: in order to apply for the course, candidates are required to fill out an online application form and submit a non-refundable application with a fee of € 50.00. * Visa Regulations Permitting ** Subject to change according to each Campus [-]

Vogue Intensive Summer Course

Conde Nast College
Campus Full time 4 weeks July 2017 United Kingdom London

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. Course sessions 10 July - 4 August 2017 Course Summary This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience. What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and leading industry specialists. [-]

Introduction to PR and Marketing

Fashion Retail Academy (FRA)
Campus Full time 3 days August 2017 United Kingdom London

This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. [+]

Best Course Studies in Fashion Marketing 2017. This course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. Twitter, Facebook, Instagram and the multitude of fashion blogs will be explored as part of today's digital fashion marketing strategies. The course will include: Development of the marketing mix to achieve success Creatively generating editorial stories Target audience and the fashion media How to write efficient press release copy for publication and blogs Social media and building your fashion business This short course provides an introduction to the evolving role of PR and Marketing in the fashion industry and how both contribute to the success of a brand. From Twitter, Facebook and Instagram to the multitude of fashion blogs, social media is an integral part of today's digital fashion marketing strategies that will also be explored. The course will incorporate a combination of theory, discussion and practical workshops to help you understand and practice course content. This course is suitable for anyone who is becoming involved with PR and marketing for the first time or for those who wish to refresh their skills and knowledge. The course will include the following: Understanding how the development of the marketing mix achieves success Understanding how to creatively generate editorial storiesTarget audience and the fashion media How to write efficient press release copy for publication and blogs An introduction to social media and how it can be used to build your fashion business This course will show you exactly what social media is and how to effectively use it in your marketing efforts Suitable for: Over 18 years of age, beginner. Pre-course prep In preparation for the course arrange to visit and compare some of the different retail areas in London including, Bond Street, Oxford Street and Westfield (White City or Stratford). Please Bring: Pen and notebook Calculator USB Duration 1 Day: 10.00am - 4.30pm (including lunch break) [-]

Fashion design - Collection building - Spring Semester

IED – Istituto Europeo di Design Milan
Campus Full time 15 weeks February 2017 Italy Milan

Fall semester - The IED Milan Fashion Design – Collection Building semester offers students the possibility to refine and utilize high-level technical and methodological skills in the completion of completed personal designs in menswear, womenswear and knitwear. Completion of this program can facilitate further study or professional opportunities in the multifaceted fashion industry. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Focuses on the acquisition and development of design, knitting and tailoring techniques as well as an in-depth study of textiles in order to complete a “creative” collection project in menswear, womenswear and knitwear. The semester is divided between practical courses covering technique and form such as drawing, knitwear, tailoring, materials and patternmaking and individual modules for the specific collection projects. This program is intended for those with basic knowledge and skills in fashion design, good freehand drawing skills and mastery of Photoshop and Illustrator. The “project work” semester is structured around courses that introduce the Italian design system, understanding company and marketing dynamics, analyzing current trends in interior design in terms of language, and understanding form and materials. Students will use their analytical skills and theoretical knowledge to develop and complete a hands-on design project as a final semester work. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution. [-]

Course: Fashion Merchandising

LaSalle College Vancouver
Campus Full time 1 year September 2017 Canada Vancouver

If you are business-savvy, have a passion for fashion and a creative mind, the Fashion Merchandising Program will take your talent to the next level. [+]

Best Course Studies in Fashion Marketing 2017. Course: Fashion Merchandising Fashion constitutes a multi-billion dollar industry and spans out across the four corners of the globe. If you are business-savvy, have a passion for fashion and a creative mind, the Fashion Merchandising Program will take your talent to the next level. From the local to the international arena, fashion merchandisers work for apparel retailers or wholesalers to develop, analyze and implement effective fashion marketing strategies. Graduates of this program not only buy, sell and promote fashion products but also grasp the fundamentals of the fashion industry, manipulate current computer software applications used in the field and produce professional visual displays. COURSE OBJECTIVES Produce professional visual displays of fashion products; Develop, analyze and implement effective marketing strategies; Forecast styles and trends; Evaluate target market needs; Buy, sell, promote and distribute fashion products; Plan, manage and promote a fashion show; Manage an operating budget. PROSPECTIVE STUDENT PROFILE Business savvy; Great communication skills; Passion for hands-on work and the creative process. ELIGIBILITY CRITERIA To be considered for admission to a program leading to a diploma, you must meet one of the following criteria: Be 19 years of age or High School graduate; Working knowledge of the English language; Passionate about fashion and trends; Have an Interview with an Admissions Representative. CAREER POSSIBILITIES As a graduate, you could find work with organizations that specialize in retail, as a Fashion Stylist Retail Buyer, Visual Merchandiser Fashion Importer, Store Planner, Fashion Marketing Supervisor Fashion Show Coordinator, Wholesale Agent or as a Fashion Promotion Events Coordinator. BE A STUDENT FOR A DAY Come spend the day with our students and teachers. This is a unique opportunity to help you make a better choice about your education. It’s free of charge with no future obligations! PROGRAM LENGTH One year (three 15-week semesters). 20 hours per week. Total of 900 hours. SOFTWARE Adobe Creative Suite DIPLOMA Diploma program REQUIRED MATERIALS On the first day of class, the teacher will provide you with a detailed list of the required materials for the semester and then help find the best deals. [-]

FASHION MARKETING & BRANDING

Condé Nast Center of Fashion & Design China
Campus Full time 3 months November 2017 China Shanghai

The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. [+]

FASHION MARKETING & BRANDING Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-02 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. The aim of the program is to give you the essential skills to use the different tools in the marketing mix that allow a fashion or luxury brand to engage and build a relationship with its consumer. Overview Fashion and luxury companies have the specificity of selling desire and emotions as much as products, in which the aspect of creative design and the emotional resonance of the brand are part of the value being proposed to the client. As a result, the marketing of these brands must also be specific, in comparison to the marketing of fast-moving consumer goods. This program will help you to explore and understand this specificity and to contribute to creative brand marketing. You will begin by establishing a contextual view of how the fashion industry works, and of the landscape both of brands and of fashion media. This will allow you to position a specific brand within this competitive landscape, to define its personality and to create or update the story that it is telling to current and prospective clients. You will learn to identify and understand these clients, using data analysis, CRM tools and research into consumer behavior and emotions. You will explore the marketing mix, as applied to the fashion and luxury industry, particularly the different means of communication at a brand’s disposal, including print and digital advertising, public relations and events. In order to help you appropriate these means, you will be coached in creative concept generation. You will also look at the different major product categories and at the different strategies for distribution that are practiced in the sector. This framework will allow you to develop an integrated vision of the strategic marketing plan and its operational implementation. You will analyze the digital tools that are available to communicate seamlessly but differently with consumers – across websites, mobile technology and social media – as well as the techniques and strategies for generating and tracking online engagement. You will be assessed regularly on individual and group projects, participation, and against the learning targets of each of the major assignments. By the end of the program, you will have acquired a holistic understanding of the role of marketing and branding in the fashion and luxury business, and of the different tools in the marketing mix that a brand can activate in order to reinforce its identity and increase its sales. Your Profile - RECENT GRADUATE You are interested in the fashion and luxury industry, with the ambition to start a marketing career in this dynamic and creative sector. - YOUNG PROFESSIONAL You are a young professional with between one and three years of working experience in any role within the fashion and luxury industry, or in a marketing-related role in another sector. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You Will Learn - To understand the difference between a retailer and a brand - To position a fashion/luxury brand within the creative and economic landscape - To develop a marketing plan that draws upon all the tools of the marketing mix - To create marketing communications content that speaks in a consistent voice across multiple platforms, both offline and online - To engage digital tools that enhance an integrated marketing plan - To stage events that showcase a brand and/or a specific product launch - To produce different profiles of current or potential customers using market research and data analysis - To generate creative concepts in group and individual brainstorming sessions - To identify specific roles within marketing management that matches your skills and interests Modules The Context Marketing The Consumer Digital Working Creatively Branding Public Relations & Events Personal and Professional Progress Working Smart [-]

Fashion Business

Istituto Marangoni
Campus Full time 3 weeks January 2017 Italy Milan France Paris United Kingdom London + 4 more

Istituto Marangoni gives you the opportunity to study at Europe’s top fashion and design school. We welcome students from all over the world. In just few weeks the students, wherever they come [+]

Best Course Studies in Fashion Marketing 2017. The Course Studying the positioning of a collection and of a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during this course. Course Themes week 1 Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores. Analysis and comparison of styles. week 2 Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some italian leading brands such as prada, gucci, dolce & gabbana, including commercial international distribution chain stores such as, zara, h&m and sportswear chain stores like nike. They will create a winning placement of their product through the definition and analysis of competitors. week 3 The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks. Portfolio definition and final assessment. [-]