Course in Fashion Marketing

Top Courses in Fashion Marketing

Fashion Marketing

A course in fashion marketing is a course that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this course in many universities around the world. There are plenty of job opportunities for graduates of a course in fashion marketing.

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Fashion Cool Hunting - Short Course

IFA Paris
Campus Full time July 2018 France Paris

This program is catered to anyone interested in acquiring knowledge on trend forecasting an important part of the Fashion Industry. [+]

Launch your favorite brand in Paris! This hands-on course about the business and design aspects of fashion strongly emphasizes interactivity with frequent field trips around Paris (fabric shops, retail stores, forecasting companies, museums, and more). Students will launch a foreign brand in Paris. They will identify and research the competition, choose a store location, plan marketing strategies, direct visual merchandising, choose a blogger and a brand ambassador, organize the launch event and plan media coverage and advertising. After they have worked on all business aspects of their brand, students will update a current fashion trend for the upcoming season and design a capsule collection of 10 items for the store opening. The fashion presentation will include a mood board, fabric, and silhouettes. This course is taught by Agustina Cattaneo. Agus is a freelance fashion consultant and an expert at identifying trends. With a powerful double degree as an accountant and a fashion designer and more than six years of experience in New York, she currently works independently consulting for brands and companies and developing content for social networks as an influencer and coolhunter. She also gives lectures, seminars, courses and workshops all over the world. She was born in Buenos Aires in 1981. She received her degree in Accounting from UCA (Argentinian Catholic University) and worked as an auditor at Deloitte & Touche. After a radical change of direction in her compass, she developed and drove a brand with her own name. She then studied Fashion Design at Parsons The... [-]


Course in Fashion Marketing - Fall Semester

IED – Istituto Europeo di Design Florence
Campus Full time 15 weeks September 2018 Italy Florence

The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. [+]

The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.

The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

Central to this didactic philosophy of involving professionals and industry, IED Florence Fashion Marketing semester program has partnered with LUISAVIAROMA. LUISAVIAROMA ( Florence ) is a premier e-Commerce luxury clothing retailer of the world’s most important designers.... [-]


Fashion Marketing and Communication - Academic Year - Fall Intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks September 2018 Italy Florence

The Fashion Communication and Marketing - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the fashion world in their chosen field of study. [+]

Schedule - Lessons run from Monday to Friday, full-time. Target - The Fashion Communication and Marketing - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the fashion world in their chosen field of study. Structure and methodology - At IED Firenze students have the possibility of enrolling in any two consecutive semesters to create an Academic Year.

Fashion Marketing - Fall Semester + Fashion Communication - Spring Semester Fashion Marketing - Fall Semester + Fashion Styling - Spring Semester Fashion New Media – Fall Semester + Fashion Communication - Spring Semester Fashion New Media - Fall Semester + Fashion Styling - Spring Semester ... [-]

Fashion Communication and Marketing - Academic Year - Spring Intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2019 Italy Florence

The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether brands that compete in the fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, to monitor advertising campaigns, maintain relations with the media and other professional figures working in the field, and organize events and runway shows.

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The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether brands that compete in the fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, to monitor advertising campaigns, maintain relations with the media and other professional figures working in the field, and organise events and runway shows. The course is held in partnership with LUISAVIAROMA, one of the best Italian e-commerce websites for luxury fashion world wide.

Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic Year program.... [-]


Vogue Intensive Summer Course

Conde Nast College
Campus Full time 4 weeks July 2018 United Kingdom London

The Vogue Intensive Summer Course is a four-week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. [+]

The Vogue Intensive Summer Course is a four-week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path.

About the Course This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, the course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on a wide range of topics, from journalism and PR through to creative direction. There is a broad key theme considered each week, and you will work on group projects and activities throughout the course, including styling in our photography studio and designing your own Vogue cover. Programme Structure The broad structure of the course is as follows: Week 1: College Induction and Introduction to key topics As well as weekly themes, there are regular sessions on the topics below, all of which are introduced during the first week: The evolution of fashion in the 20th Century Professional development planning for fashion industry careers Visual communication and digital design skills Week 2: Creative... [-]

Course in Innovation: the Fashion Industry

FutureLearn
Online Part time 2 weeks January 2019 United Kingdom UK Online

This course introduces a case study showing how Marks & Spencer has been a key innovator in fashion, introducing new fabrics that make our lives easier and more comfortable. [+]

This course introduces a case study showing how Marks & Spencer has been a key innovator in fashion, introducing new fabrics that make our lives easier and more comfortable.

You will see how M&S continues to drive innovation to bring consumers new and better products. You will also consider your own clothing and its innovation story, research how a favourite item of clothing is the result of innovative developments in the industry and share your findings with other learners.

What topics will you cover? An overview of innovation: defining different types and levels Case study: incremental innovation at M&S Innovation in fashion advertising Fashion innovation outside the retail industry How to create an educational video What will you achieve? Explore the different types of innovation and discuss examples of each. Identify the three levels of innovation: incremental, radical, and disruptive. Discuss the different types and levels of innovation in the fashion industry. Evaluate the way in which clothes were marketed in the 1950s compared to today. Explore future directions in fabric and garment innovation and discuss technologies which have impacted on innovation in the fashion industry. Research and report on the history and development of an item of clothing. Record the history and development of your chosen clothing item. Share and discuss your research with fellow learners. Who is the course for? ... [-]

Fashion Business One-Year Course

Haute Future Fashion Academy
Campus Full time 1 year Open Enrollment Italy Milan

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]

FASHION BUSINESS

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client.

The intensive course in Fashion Business provides the methodological and organisational tools required to analyse and understand the market and the production processes. It will enable students to formulate an effective management development plan.

Students will acquire skills and expertise so that they can work in the fashion management field. They will acquire marketing skills and will learn how to understand and interpret the market by carrying out specific case studies related to the Fashion and Luxury goods sector.... [-]


Course in Fashion Illustration

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2018 Italy Milan + 1 more

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it ... [+]

Course in Fashion Illustration

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it evolved throughout history, drawing technique of the human figure, uses and the theories of color, and many different ways of techniques to apply to the creations. During this time you will also start to develop your own style and building your own portfolio, that hopefully, can open a bright career path for you!

Course Outcome... [-]


Course in Trend Forecasting

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2018 Italy Milan + 1 more

The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. [+]

Course in Trend Forecasting

The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. The student will collect information trough Internet - will make mood boards & written brief, to demonstrate their own interpretations of a theme and/or trend.

Course Learning Outcomes

- Gain knowledge by researching & presenting fashion trends using Photoshop & Internet- Gain ability to present portfolio in a professional way- Learn fashion collection planning... [-]


Course in Celebrity Fashion Design

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2018 Italy Milan + 1 more

The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques. [+]

Course in Celebrity Fashion Design

The Celebrity Fashion Design Course will allow students to learn how to create a trend-conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques.

This course will give you the possibility to approach the world of fashion in a modern and stylish way!

Course Learning Outcomes

Level: Beginners

Material: Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop Computer - USB Memory stick - Photoshop (30-day trial version okay)... [-]


Strategic Marketing For Shops And Fashion Brands

ADEN Business School
Online Part time February 2019 Argentina Mendoza Panama Panama City Colombia Bogotá Medellin Guatemala Guatemala City Ecuador Quito Costa Rica San José El Salvador San Salvador San Miguel De Tucuman Honduras San Pedro Sula Tegucigalpa Bolivia Santa Cruz Dominican Republic Santo Domingo Paraguay Asuncion Nicaragua Managua Chile Santiago Peru Lima Mexico Mexico City Buenos Aires Cali Spain Barcelona Madrid San Juan Resistencia Neuquén + 38 more

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need ... [+]

The world of fashion is growing at a fast and steady pace becoming an extremely competitive market with constant innovation and a knowledgeable consumer of global trends and buyer in non-traditional channels. Training and vision from the point of view of Marketing has become today, together with the creativity of designers, in an exclusive need for designers, entrepreneurs, businessmen, executives and industry suppliers of clothing, footwear and accessories.

GOALS

Upon completion completed, the participant will have achieved the following transfer targets:

Contribute to the competitive development of companies in the fashion sector through learning concepts Marketing and cases. Apply Marketing tools and techniques for starting a personal venture or improve the position of brands or companies in the market. Marketing strategies used to generate greater competitiveness of companies in the world of fashion in the domestic market and abroad. recipients Designers or Entrepreneurs who already have their brand or want to throw it. Service Providers industry of clothing, footwear and accessories. Responsible for the areas of Marketing, Production, Purchasing, Product, Commercial or Retail companies. Those of different disciplines that are not in the industry but seek trained to enter the world of fashion. academic content MODULE 1: Marketing and Fashion MODULE 2: Creativity. Research, Planning, Strategy MODULE 3: Product: collection, prices, trends. Communication MODULE 4: Distribution. Retail. Management. [-]

Postgraduate Degree in Creation and Management of Fashion Brands

Bau Design College of Barcelona
Campus Full time 1 year October 2018 Spain Barcelona

Creating a fashion brand needs skilled professionals in brand management, with expertise ranging from the intricate workings of the Fashion System circuits to the pillars of branding and business management. [+]

Postgraduate Degree in Creation and Management of Fashion Brands

How to be competitive in a global market

PRESENTATION

A brand is much more than a name, a logo and a product, and fashion is a very competitive, changing business. Creating a fashion brand needs skilled professionals in brand management, with expertise ranging from the intricate workings of the Fashion System circuits to the pillars of branding and business management.

Thanks to Internet, any fashion brand is already a global business. Creating innovative brands or identifying business opportunities is essential to seduce an increasingly well-informed, connected audience which demands brands that meet their needs.... [-]