Course in Fashion Marketing

Top Courses in Fashion Marketing

Fashion Marketing

A course in fashion marketing is a course that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and having a keen eye for recognition of styles and well-coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this course in many universities around the world. There are plenty of job opportunities for graduates of a course in fashion marketing.

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Fashion Cool Hunting - Short Course

IFA Paris
Campus Full time July 2018 France Paris

This program is catered to anyone interested in acquiring knowledge on trend forecasting an important part of the Fashion Industry. [+]

Launch your favorite brand in Paris! This hands-on course about the business and design aspects of fashion strongly emphasizes interactivity with frequent field trips around Paris (fabric shops, retail stores, forecasting companies, museums, and more). Students will launch a foreign brand in Paris. They will identify and research the competition, choose a store location, plan marketing strategies, direct visual merchandising, choose a blogger and a brand ambassador, organize the launch event and plan media coverage and advertising. After they have worked on all business aspects of their brand, students will update a current fashion trend for the upcoming season and design a capsule collection of 10 items for the store opening. The fashion presentation will include a mood board, fabric, and silhouettes. This course is taught by Agustina Cattaneo. Agus is a freelance fashion consultant and an expert at identifying trends. With a powerful double degree as an accountant and a fashion designer and more than six years of experience in New York, she currently works independently consulting for brands and companies and developing content for social networks as an influencer and coolhunter. She also gives lectures, seminars, courses and workshops all over the world. She was born in Buenos Aires in 1981. She received her degree in Accounting from UCA (Argentinian Catholic University) and worked as an auditor at Deloitte & Touche. After a radical change of direction in her compass, she developed and drove a brand with her own name. She then studied Fashion Design at Parsons The... [-]


Vogue Intensive Summer Course

Conde Nast College
Campus Full time 4 weeks July 2018 United Kingdom London

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those [+]

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path. Course sessions 10 July - 4 August 2017 Course Summary This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today. Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience. What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and leading industry specialists. [-]

Course in Fashion Marketing - Fall Semester

IED – Istituto Europeo di Design Florence
Campus Full time 15 weeks September 2018 Italy Florence

The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. [+]

Best Courses in Fashion Marketing 2018. The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders. Central to this didactic philosophy of involving professionals and industry, IED Florence Fashion Marketing semester program has partnered with LUISAVIAROMA. LUISAVIAROMA ( Florence ) is a premier e-Commerce luxury clothing retailer of the world’s most important designers. Schedule - Lessons run from Monday to Friday, full-time. Target - The Fashion Marketing semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. There are no pre-requisites in order to enter this program. Methodology and structure - The Fashion Marketing semester program focus is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. Important courses and topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy and image construction and ultimately good sales will be thoroughly covered in the classroom as well as utilized in student project work and presentations. Students will work in touch with fashion... [-]

Fashion Marketing and Communication - Academic Year - Fall Intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks September 2018 Italy Florence

The Fashion Communication and Marketing - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the fashion world in their chosen field of study. [+]

Schedule - Lessons run from Monday to Friday, full-time. Target - The Fashion Communication and Marketing - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the fashion world in their chosen field of study. Structure and methodology - At IED Firenze students have the possibility of enrolling in any two consecutive semesters to create an Academic Year. Fashion Marketing - Fall Semester + Fashion Communication - Spring Semester Fashion Marketing - Fall Semester + Fashion Styling - Spring Semester Fashion New Media – Fall Semester + Fashion Communication - Spring Semester Fashion New Media - Fall Semester + Fashion Styling - Spring Semester The Fashion Communication and Marketing - Academic Year is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The program will focuse on the specific topics of pertinence to the Fashion sector in terms of communicative image and... [-]

Fashion Communication and Marketing - Academic Year - Spring Intake

IED – Istituto Europeo di Design Florence
Campus Full time 30 weeks February 2018 Italy Florence

The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether brands that compete in the fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, to monitor advertising campaigns, maintain relations with the media and other professional figures working in the field, and organise events and runway shows. [+]

Best Courses in Fashion Marketing 2018. The Fashion Communication and Marketing – Spring Intake focuses on two of the main factors that determine whether brands that compete in the fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, to monitor advertising campaigns, maintain relations with the media and other professional figures working in the field, and organise events and runway shows. The course is held in partnership with LUISAVIAROMA, one of the best Italian e-commerce websites for luxury fashion world wide. Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic Year program. Special Projects - Within the last editions of the Academic Year programs collaborations have included companies such as: LUISAVIAROMA, Fendi, Guess Europe, Emilio Pucci, Emilio Cavallini, Gold, Targetti, Elisabetta Franchi, Calvin Klein underwear, Versace, The Mall, I Gigli and many others. Schedule - Lessons run from Monday to Friday, full-time. Target - The Fashion Communication and Marketing- Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the fashion field... [-]

Fashion Business One-Year Course

Haute Future Fashion Academy
Campus Full time 1 year Open Enrollment Italy Milan

In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. [+]

FASHION BUSINESS In the Fashion and Luxury goods sector with its high symbolic and stylistic content, it is increasingly important for a company to interpret and satisfy market needs, creating added value for the client. The intensive course in Fashion Business provides the methodological and organisational tools required to analyse and understand the market and the production processes. It will enable students to formulate an effective management development plan. Students will acquire skills and expertise so that they can work in the fashion management field. They will acquire marketing skills and will learn how to understand and interpret the market by carrying out specific case studies related to the Fashion and Luxury goods sector. By attending the annual course in Fashion Business it is possible to gain access to one of the Master course provided by HFFA, in line with the acquired skills. Study Plan Fashion Marketing Concept Fashion Marketing Strategies Fashion Retail & Distibution Fashion Merchandising & Visual Fashion Promotion Fashion Product Management Fashion Collection Management Fashion Buying Fashion Design & Brand Analysis [-]

Course in Fashion Illustration

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2018 Italy Milan + 1 more

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it ... [+]

Course in Fashion Illustration

The Fashion Illustration Course is not only the design or representation of a garment, but more of an art form. Also it is an alternative way for creative people that enjoy fashion and want to express in a different way how fashion design inspires them. In this course you will learn all about fashion illustration and how has it evolved throughout history, drawing technique of the human figure, uses and the theories of color, and many different ways of techniques to apply to the creations. During this time you will also start to develop your own style and building your own portfolio, that hopefully, can open a bright career path for you!

 

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Course in Trend Forecasting

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2018 Italy Milan + 1 more

The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. [+]

Course in Trend Forecasting

The Mood & Fashion Trend Forecasting Course will allow students to learn how to plan a product in relation to current trends. From the colour to the fabric to the silouhettes and the target concepts in relation to the fashion trends. The course requires to student become familiar with Photoshop & Internet researching trends. The student will collect information trough Internet - will make mood boards & written brief, to demonstrate their own interpretations of a theme and/or trend.

 

Course Learning Outcomes

- Gain knowledge by researching & presenting fashion trends using Photoshop & Internet- Gain ability to present portfolio in a professional way- Learn fashion collection planning... [-]


Course in Celebrity Fashion Design

Milan Fashion Campus
Campus Full time Part time 2 - 4 weeks October 2018 Italy Milan + 1 more

The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques. [+]

Course in Celebrity Fashion Design

The Celebrity Fashion Design Course will allow students to learn how to create a trend conscious celebrity style. You will learn how to draw designs for red carpet dresses, how to draw the portraits of your favourite stars, and how to colour and design using computer techniques.

This course will give you the possibility to approach to the world of fashion in a modern and stylish way !

 

Course Learning Outcomes

Level: Beginners

Material : Notebook - 4H pencils - Tracing paper - Soft eraser - Pencils - Pencil sharpener - Fine black fibre tip pens - A4 paper – Scissors - Glue stick - Laptop Computer - USB Memory stick - Photoshop (30 day trial version okay)... [-]


Postgraduate Degree in Creation and Management of Fashion Brands

Bau Design College of Barcelona
Campus Full time 1 year October 2018 Spain Barcelona

Creating a fashion brand needs skilled professionals in brand management, with expertise ranging from the intricate workings of the Fashion System circuits to the pillars of branding and business management. [+]

Postgraduate Degree in Creation and Management of Fashion Brands How to be competitive in a global market PRESENTATION A brand is much more than a name, a logo and a product, and fashion is a very competitive, changing business. Creating a fashion brand needs skilled professionals in brand management, with expertise ranging from the intricate workings of the Fashion System circuits to the pillars of branding and business management. Thanks to Internet, any fashion brand is already a global business. Creating innovative brands or identifying business opportunities is essential to seduce an increasingly well-informed, connected audience which demands brands that meet their needs. OBJECTIVES OF TRAINING Provide specific knowledge applied to the Fashion System . Provide skills, competencies and transversal skills that integrate the latest trends in branding 3.0 for branding . Train versatile and competent professionals in the field of creation and management of fashion brands with strategic vision, able to develop the brand in the organization with an international vision professionals. STUDY PLAN This Postgraduate degree is structured in 10 modules and concludes with a Final Degree Project. Module I - Global vision of the Fashion sector Module II - Distribution Module III - Market and Consumers Module IV - Business and Innovation Module V - Branding Module VI – Product Module VII – Finances Module VIII - Marketing and Communication Module IX – Management Module X - Business Plan CAREER OPPORTUNITIES Fashion designers and / or entrepreneurs who want to create their own brand. Brand Managers. Product... [-]

Pre-Master’s Course in Fashion

Istituto Marangoni
Campus Full time 8 months October 2018 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

This preparatory course is meant for candidates with either design, business or management backgrounds who want to progress with their studies to a master’s level. [+]

Best Courses in Fashion Marketing 2018. take your next step to postgraduate study in fashion. the course This Pre-Master’s course offers a specifically tailored study preparation for the entire suite of Master’s programmes at Istituto Marangoni. This preparatory course is meant for candidates with either design, business or management backgrounds who want to progress with their studies to a master’s level. Participants will have the unique chance to develop their talent through the enhancement of their creative, conceptual, practical and business skills and will be ready to progress to Istituto Marangoni postgraduate courses. During this preparatory year, participants will be working on exciting creative projects based on a through and comprehensive approach to the fashion industry and they will be constantly encouraged to develop their creative concept ideas and business acumen. Therefore, participants will learn how to conduct independent research and how to present it effectively; practical workshops will help understand the fashion business, develop project management, promotion skills and garment construction knowledge. Talent development and preparation of participants will be helped by an integrated support for written and verbal skills in their studies and for Istituto Marangoni master’s courses, in the use of English language for fashion. This will ensure that the participant will be fully prepared to meet the challenges of postgraduate learning. learning outcomes carry out systematic and in-depth independent research using academic conventions and evaluate findings at an advanced level; identify and integrate data /information/literature relevant and appropriate to the subject specialist area; analyse research and... [-]

Course in Fashion Promotion & Communication Intensive

Istituto Marangoni
Campus Full time 1 year October 2018 France Paris Italy Milan United Kingdom London China Shanghai + 6 more

The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic... [+]

The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic professionals able to tell the story and promote fashion and luxury both through traditional and new media, meeting in this way the renewed needs of the global industry. The course helps participants to analyse and experience all aspects of communication and promotion, able to formulate a captivating description of the magic of fashion and luxury. Starting from the study of semiotics, participants will deal with the analysis of the signs and the meanings of various messages, throughout different periods and cultures. The learning of image, trend and market research techniques is at the heart of the programme, as well as the acquisition of those competences needed to communicate with all the supporting roles at the professional’s disposal. Moreover, the course will teach students how to manage, on one hand, the budget of an advertising campaign and, on the other hand, the dynamics of the support team, i.e. the working team in charge of the devising, design and successful delivery and follow up of a promotional strategy. The management of the events undergoes a deep analysis and the research, both personal and professional, represents the cornerstone of the course. Opportunities The fashion promoter organizes the advertising plan and the promotional campaigns availing him/herself of the most appropriate tools. He/she knows the structure of advertising agencies, Public... [-]

Sandwich Course included in BA (Hons) Degree

Istituto Marangoni
Campus Full time 8 months October 2018 France Paris United Kingdom London Italy Milan China Shanghai + 6 more

Helping students to enter in the fashion work environment is a key factor to link their knowledge of purely academic concepts to a real world context. The first two [+]

Best Courses in Fashion Marketing 2018. The Course Placing students in the work environment is a key factor in enabling them to marry their knowledge of purely academic concepts to a real world context. The sandwich course is a course where the first two years of study in fashion design, fashion business and fashion styling, are followed by a third year of work in a fashion firm, after which students return to the school to complete the fourth and final year of study. the work period involves a minimum of 36 weeks in a company in the fashion industry, working in close contact with professionals of the industry. at the end of the 36 weeks, in addition to a better knowledge of the working environment, students will gain a reference from the work provider, which together add value to their training. All this provides to those students who choose a sandwich course with a cv that already includes work experience with a company in the industry and give them the opportunity to start building a professional network. *Students who successfully complete the programmes taught in english in paris and london will be awarded with a ba (hons) degree by MMU (manchester metropolitan university); 120 credits points are available each year of study in order to gain an honours degree, so students will obtain 360 credits upon successful completion of the three-years course. All candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for... [-]

Course in Fashion Business & Brand Management Intensive

Istituto Marangoni
Campus Full time 8 months February 2018 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

Every fashion market has its own identity and rules, and not all promotional and sales techniques work at each level. When luxury is the game, the rules of the fashion business come into play. [+]

The Course The course of fashion business & brand management gives the students knowledge of the techniques and the methods used for the sales, promotion and the buying of luxury products. Simulated projects will allow students to use the business instruments and understand their application for complex fashion industry. Particular attention will be dedicated to business strategy, in such a way as to have a complete view of the variations and of the results obtained in different targets groups. The fashion business management professional is a key figure for fashion companies, within which they determine the best strategies to optimize economic, distribution and production aspects of the brand. Choosing the collection, determine the target and price bracket, understand the landscape, the competitors and the protection of the development of designs and plan actions for promotion and distribution channels, in collaboration with the design teams, production and sales, are just some of the responsibilities. The expert in fashion business management trained in the fashion and design school, Istituto Marangoni will be able to work in companies, consulting agencies, in related sectors, such as fashion, luxury and lifestyle. The graduate can apply their knowledge and abilities acquired during the course in the fields of marketing, advertising, communications, event planning, brand management, retail sales, visual merchandising, e-commerce and in the research of new trends. Learning Outcomes master the knowledge useful for identifying marketing strategies applied to fashion and luxury agencies with an international outlook; identify the processes linked to the fashion and luxury... [-]