Course in Fashion Communication in Paris in France

Search Course Studies in Fashion Communication 2017 in Paris in France

Fashion Communication

A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.

A course in fashion Communication seeks to enable students enrolled in the program to be able to create and manage integrated communication strategies that are geared towards realizing fashion marketing goals.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

Paris is the most populated city in France and its capital. It has over 2 million residents. It plays host to leading centers of learning and the arts in the European region. Being home to the highest number of highly educated persons, Paris has several prestigious universities in France.

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Short Course - Trend forecasting

Istituto Marangoni
Campus Full time 3 weeks June 2017 France Paris

Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding [+]

Course Studies in Fashion Communication in Paris in France. Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding the movement of trends within different social environments and how high culture, popular culture and subcultures influence, in different ways, trends in fashion and life- style, is paramount for every creative professional and this course aims to give participants the knowledge of trends with the application that research to fashion design and product design, with the aim of interpreting and applying this to their own creative process. Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture and means to perceive upcoming trends and predict what consumers are willing to buy several seasons ahead of time. Interpretation and contextualization of socio-cultural knowledge are the key for a successful trend preview that needs to go beyond simple intuition. Course themes week 1 Introduction: study of different types of forecasting from intuitive to predictive and the difference in both the research techniques and companies who deliver these services. Participants will be taught specific research skills, especially where to locate source material and how to read current trends. week 2 Participants will learn how to capture, analyse, interrogate and read their initial findings to support their ideas using Photoshop and Illustrator. They will learn how to collate and present multi media resource material into a... [-]