Course in Fashion Communication in Shanghai in China

Search Course Studies in Fashion Communication 2017/2018 in Shanghai in China

Fashion Communication

There are hundreds of nationally recognized Professional qualifications & training courses from the worlds leading education providers. Course objectives should lead to teaching methods and student interest.

A course in fashion Communication seeks to enable students enrolled in the program to be able to create and manage integrated communication strategies that are geared towards realizing fashion marketing goals.

China, officially the People's Republic of China, is a sovereign state located in East Asia. It is the world's most populous country, with a population of over 1.35 billion.

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Short Course - Trend forecasting

Istituto Marangoni
Campus Full time 3 weeks June 2018 China Shanghai

Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding [+]

Course Studies in Fashion Communication in Shanghai in China. Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding the movement of trends within different social environments and how high culture, popular culture and subcultures influence, in different ways, trends in fashion and life- style, is paramount for every creative professional and this course aims to give participants the knowledge of trends with the application that research to fashion design and product design, with the aim of interpreting and applying this to their own creative process. Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture and means to perceive upcoming trends and predict what consumers are willing to buy several seasons ahead of time. Interpretation and contextualization of socio-cultural knowledge are the key for a successful trend preview that needs to go beyond simple intuition. Course themes week 1 Introduction: study of different types of forecasting from intuitive to predictive and the difference in both the research techniques and companies who deliver these services. Participants will be taught specific research skills, especially where to locate source material and how to read current trends. week 2 Participants will learn how to capture, analyse, interrogate and read their initial findings to support their ideas using Photoshop and Illustrator. They will learn how to collate and present multi media resource material into a... [-]

Course in Fashion Promotion & Communication Intensive

Istituto Marangoni
Campus Full time 1 year October 2017 China Shanghai

The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic... [+]

The course aims at providing all adequate tools needed to communicate and promote the values of a collection, the design and brand with a unique and distinguishing style. They are trained for the workplace enthusiastic professionals able to tell the story and promote fashion and luxury both through traditional and new media, meeting in this way the renewed needs of the global industry. The course helps participants to analyse and experience all aspects of communication and promotion, able to formulate a captivating description of the magic of fashion and luxury. Starting from the study of semiotics, participants will deal with the analysis of the signs and the meanings of various messages, throughout different periods and cultures. The learning of image, trend and market research techniques is at the heart of the programme, as well as the acquisition of those competences needed to communicate with all the supporting roles at the professional’s disposal. Moreover, the course will teach students how to manage, on one hand, the budget of an advertising campaign and, on the other hand, the dynamics of the support team, i.e. the working team in charge of the devising, design and successful delivery and follow up of a promotional strategy. The management of the events undergoes a deep analysis and the research, both personal and professional, represents the cornerstone of the course. Opportunities The fashion promoter organizes the advertising plan and the promotional campaigns availing him/herself of the most appropriate tools. He/she knows the structure of advertising agencies, Public... [-]