Course in Fashion Communication in Shanghai in China

Search Course Studies in Fashion Communication 2017 in Shanghai in China

Fashion Communication

Many reputable international universities and other educational institutions offer the opportunity for greater personal development via law courses. These courses discuss current issues and trends involved in such fields as intellectual property and regulatory theory.

A program in fashion communication will focus on different methods of communication such as media, events, images and language. Students learn principles that are beneficial for organizing presentations, defining an advertising plan and developing fashion campaigns.

China is seeking to promote the development of first-class universities. China's economy is already the world's second largest and is still growing. Experiencing its culture and understanding its market growth will boost your career.

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Short Course - Trend forecasting

Istituto Marangoni
Campus Full time 3 weeks June 2017 China Shanghai

Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding [+]

Course Studies in Fashion Communication in Shanghai in China. Due to globalization, fashion and fashionable products have to match people’s desires from all over the world at the same time. Meanwhile, more local and subcultural trends are emerging creating the long tail effect. Understanding the movement of trends within different social environments and how high culture, popular culture and subcultures influence, in different ways, trends in fashion and life- style, is paramount for every creative professional and this course aims to give participants the knowledge of trends with the application that research to fashion design and product design, with the aim of interpreting and applying this to their own creative process. Trend analysis looks at the interaction of shifts in fashion, consumer lifestyle and culture and means to perceive upcoming trends and predict what consumers are willing to buy several seasons ahead of time. Interpretation and contextualization of socio-cultural knowledge are the key for a successful trend preview that needs to go beyond simple intuition. Course themes week 1 Introduction: study of different types of forecasting from intuitive to predictive and the difference in both the research techniques and companies who deliver these services. Participants will be taught specific research skills, especially where to locate source material and how to read current trends. week 2 Participants will learn how to capture, analyse, interrogate and read their initial findings to support their ideas using Photoshop and Illustrator. They will learn how to collate and present multi media resource material into a... [-]