Understanding how new media technologies work is one part of a successful digital marketer’s strategy. Expertise in using these new forms to drive consumer behavior is also key. Focuses may include social media, digital radio and television, mobile marketing and other channels.
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The Kellogg Digital Transformation Program helps you to build the capabilities to understand the business impact of frontier technologies apply frameworks for value creation a ... +
Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign.
Learn the ropes of digital marketing: master acquisition, conversion, and optimization.