Understanding how new media technologies work is one part of a successful digital marketer’s strategy. Expertise in using these new forms to drive consumer behavior is also key. Focuses may include social media, digital radio and television, mobile marketing and other channels.
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Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign.
Skills & Tools
Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.
Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.
The Big Picture
Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.
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Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly....
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