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Courses in Digital Marketing

Technology has changed the way companies must do business. It is essential to have a presence online to promote goods and services. A course in digital marketing improves the skills of advertising professionals and helps balance the odds when competing for business. What is a course in digital marketing? It is a class offered to business majors, entrepreneurs and digital media design professionals… Read more

Technology has changed the way companies must do business. It is essential to have a presence online to promote goods and services. A course in digital marketing improves the skills of advertising professionals and helps balance the odds when competing for business.

What is a course in digital marketing? It is a class offered to business majors, entrepreneurs and digital media design professionals. These courses help to develop the skills necessary to use internet and computer technology to achieve marketing goals. After a standard review of the basic principles of marketing, special attention is given to the particular environment of the digital word. Topics include content generation, keyword search strategies and social media networking techniques. Students also learn about consumer behavior and how choices are made by online shoppers.

After completing one of these classes, students are able to create advertising campaigns that improve the sales and performance of the goods and services they represent. They are able to identify profitable keyword search strategies and improve traffic to websites. They will also be familiar with effective online networking techniques and be able to design content that converts website visits into sales.

Tuition and fee rates depend on the institution the student chooses to attend. Those interested in learning more are encouraged to contact the admissions departments of colleges under consideration.

Graduates are ready for careers in multimedia and marketing. Large companies with their own marketing staff hire these professionals and provide excellent career opportunities for specializing in a specific industry or product. Many independent internet advertising firms offer flexible working conditions and a fantastic work-to-life balance ratio that is attractive to many. Some graduates may use their skills to promote their own line of products as entrepreneurs. It is also possible to find work as freelance marketing consultants and web content design experts.

Online programs offer quality education in a format that introduces students to digital working environments while also preparing them with the technical skills they need. International students and working professionals benefit from the convenience of distance learning as well. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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EGADE Business School
Monterrey , Mexico

The Graduate Degree in Digital Strategy is a program for professionals who are looking to manage and execute digital transformation projects to solve their company's needs.

The Graduate Degree in Digital Strategy is a program for professionals who are looking to manage and execute digital transformation projects to solve their company's needs. -
Courses
Part-time
12 months
Spanish
Jan 2021
Campus
 
ESEI International Business School Barcelona
Barcelona , Spain

This module will take students through the different digital marketing technologies available and how they can be used strategically to meet the long-term mission and goals of ... +

This module will take students through the different digital marketing technologies available and how they can be used strategically to meet the long-term mission and goals of the company. Students will explore how organizations employ tools such as social media, email marketing, SEO/SEM, apps, automation, etc. strategically to market their product/service. -
Courses
Part-time
2 months
English
30 Nov 2020
Online
 
FutureLearn
Warwick , United Kingdom +1 More

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. -
Courses
Part-time
2 weeks
English
Online
 

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Spain Business School
Madrid , Spain

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, ... +

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, and become the helm of the digital presence of companies in social networks ... -
Courses
6 months
Spanish
Online & Campus Combined
Campus
Online
 
MIT Sloan School of Management (Get Smarter)
Cambridge , USA

New digital technologies have led to an increase in the amount of information we are able to store, access, and analyze. An abundance of valuable data means that businesses ha ... +

New digital technologies have led to an increase in the amount of information we are able to store, access, and analyze. An abundance of valuable data means that businesses have the opportunity to update the way they measure, plan, and implement their marketing activity. -
Courses
Part-time
6 weeks
English
Sep 2021
Online
 
Saïd Business School, University of Oxford
Oxford , United Kingdom

Are you confident about navigating the ever-changing digital marketing landscape? The Oxford Digital Marketing: Disruptive Strategy Programme aims to equip you with the skills ... +

Are you confident about navigating the ever-changing digital marketing landscape? The Oxford Digital Marketing: Disruptive Strategy Programme aims to equip you with the skills, frameworks, and know-how to adapt your marketing strategy to meet your digitally-focused customers’ requirements. -
Courses
Part-time
8 weeks
English
Aug 2021
Online
 
Yale School of Management
New Haven , USA

Ninety-one percent of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant product offerings. However, according to a survey d ... +

Ninety-one percent of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant product offerings. However, according to a survey done by Accenture, consumers feel their digital experiences are falling short of expectations. -
Courses
Part-time
8 weeks
English
Online
 
CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Madrid , Spain

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with u ... +

This program is aimed both recently graduates or graduates in the areas of Political Science, Marketing, Journalism, Law or International Relations; as to professionals with university degrees and experience in the world of politics who wish to improve their personal skills. CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. This course is taught in online mode through a virtual platform, allowing the student access to the study, regardless of place or time. In this Campus you will find all the teaching materials, jobs, calendars and a permanent communication system with the tutor and the students. -
Courses
Full-time
6 months
Spanish
Online
 
IED – Istituto Europeo di Design Madrid
Madrid , Spain

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Courses
 
Noroff School of Technology and Digital Media
Oslo , Norway +1 More

Build a career as a digital marketer and create results with digital advertising, search engine optimization, privacy, and analytics. This education focuses on strategic and t ... +

Build a career as a digital marketer and create results with digital advertising, search engine optimization, privacy, and analytics. This education focuses on strategic and targeted online marketing and social media. -
Courses
Full-time
Part-time
English
16 Aug 2021
Online
 
Escuela de Negocios Alto Nivel - Universidad Panamericana de Guatemala
Guatemala City , Guatemala

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the development of companies and businesses d ... +

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the development of companies and businesses digitally, offering an integrated phase so that its graduates can articulate the Business area with the use of Technology . Understand change and evolution within the organization thanks to digital transformation and Know and understand the concept of digital transformation and digitized company. -
Courses
Part-time
12 months
Spanish
Dec 2020
Online
 
International Business School the Hague
The Hague , Netherlands

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but als ... +

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn. -
Courses
Full-time
2 weeks
English
Online
 
IED – Istituto Europeo di Design Rio de Janeiro
Rio de Janeiro , Brazil

The purpose of the course is to highlight the importance of social media as a channel of communication between brands and consumers and between people and people.

The purpose of the course is to highlight the importance of social media as a channel of communication between brands and consumers and between people and people. -
Courses
Part-time
9 weeks
Portuguese, Portuguese (Brazil)
Campus
 
European Summer School
Prague , Czech Republic

In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – ... +

In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends, and tools. -
Courses
Full-time
10 days
English
16 Aug 2021
Campus
 
INEAF Business School
Spain Online , Spain

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phon ... +

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds that of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make the agents ... -
Courses
Part-time
100 hours
Spanish
Online
 

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