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Top Courses in Digital Marketing

Technology has changed the way companies must do business. It is essential to have a presence online to promote goods and services. A course in digital marketing improves the skills of advertising professionals and helps balance the odds when competing for business.

What is a course in digital marketing? It is a class offered to business majors, entrepreneurs and digital media design professionals. These courses help to develop the skills necessary to use internet and computer technology to achieve marketing goals. After a standard review of the basic principles of marketing, special attention is given to the particular environment of the digital word. Topics include content generation, keyword search strategies and social media networking techniques. Students also learn about consumer behavior and how choices are made by online shoppers.

After completing one of these classes, students are able to create advertising campaigns that improve the sales and performance of the goods and services they represent. They are able to identify profitable keyword search strategies and improve traffic to websites. They will also be familiar with effective online networking techniques and be able to design content that converts website visits into sales.

Tuition and fee rates depend on the institution the student chooses to attend. Those interested in learning more are encouraged to contact the admissions departments of colleges under consideration.

Graduates are ready for careers in multimedia and marketing. Large companies with their own marketing staff hire these professionals and provide excellent career opportunities for specializing in a specific industry or product. Many independent internet advertising firms offer flexible working conditions and a fantastic work-to-life balance ratio that is attractive to many. Some graduates may use their skills to promote their own line of products as entrepreneurs. It is also possible to find work as freelance marketing consultants and web content design experts.

Online programs offer quality education in a format that introduces students to digital working environments while also preparing them with the technical skills they need. International students and working professionals benefit from the convenience of distance learning as well. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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25 Results in Digital Marketing

The Valley Digital Business School - Islas Canarias

The Higher Program in Digital Business ... [+]

The Higher Program in Digital Business

Average age 35 yearsCourse duration 150 hoursNext call Tenerife: NovemberWhy?Learning methodology "The Valley Journey" where the student makes a training itinerary crossing the keys of the digital business.The only market program that combines the different themes related to the digital business with the deepening of marketing.Project end of program with small groups (maximum five students) with tutorials for the execution of the project and the defense of it before a court following the pitch model of financing rounds.goalsPosition yourself as a specialist in the digital sectorKnow tools and digital resourcesUnderstand the relevance of the transformation in companiesCreate a network of contacts in the digital sector and promote networkingLearn to use digital media with business objectivesLearning with reference teachers in the digital sectorModules... [-]
Spain Santa Cruz de Tenerife
Request Info
Spanish
Full-time
150 hours
Campus
INEAF Business School

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile ... [+]

Digital media has convulsed forms of communication necessitating the implementation of new marketing techniques targeted and focused on mobile devices. The current mobile phone exposure (in Spain the number of phones already exceeds the number of citizens) and interaction (to interact bidirectionally even identifying the position of the user) make commercial agents increasingly demand this new generation adaptation . Training in Mobile Marketing techniques allow us to identify consumer needs, design, evaluate, communicate and distribute products that meet consumer needs. GOALS Place a mark on the mobile medium. Planning marketing campaigns targeting mobile devices. Make use of mobile as a marketing technique in our business or company. Who should attend ... [-]
Spain Spain Online
Open Enrollment
Spanish
Part-time
100 hours
Online
UFV-ADEN INTERNATIONAL BUSINESS SCHOOL

The program is aimed at groups of diverse backgrounds and varied experience with the intention to get different perspectives. ... [+]

Our main objective is to train the next generation of professionals and help our students to reinvent and to promote much-needed change for tomorrow in the companies they run.

The program is aimed at groups of diverse backgrounds and varied experience with the intention to get different perspectives.

[-]
Spain Madrid
Open Enrollment
Spanish,Spanish (Spain)
Part-time
Campus
European Summer School

In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channe ... [+]

You have an exclusive opportunity to join our most popular and successful course, already taught the third year in a row!

In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends, and tools.

Description

I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar with cooperation with real businesses! I am going to introduce you to the world of online marketing, show you how the channels are connected and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.... [-]

Czech Republic Prague
Request Info
Full-time
10 days
Campus
University Of The Free State Business School Online

The primary objective of this short learning program is to learn how to analyze the marketing environment, to formulate marketing objectives and plans in order to sustain ... [+]

Marketing & Digital Marketing

The primary objective of this short learning program is to learn how to analyze the marketing environment, to formulate marketing objectives and plans in order to sustain a competitive advantage in satisfying the targeted customers. Without any knowledge of what marketing management is, how important it is and how it must be applied in the business, it is unthinkable to assume that any business will be a success. Sound principles of marketing management are aimed at enabling the business to grow and survive.

Schedule

The Marketing & Digital Marketing program starts during the first week of each month. Applications close on the 15th of the previous month.... [-]

South Africa Bloemfontein
February 2020
Full-time
3 weeks
Online
General Assembly

Learn the ropes of digital marketing: master acquisition, conversion, and optimization. ... [+]

Learn the ropes of digital marketing: master acquisition, conversion, and optimization.

Be a Savvy Digital Marketer

From social media and content strategy to paid campaigns and analytics, you’ll learn digital-marketing tactics that greatly increase engagement.

Acquire

How paid, organic, search-engine, and content marketing helps you reach a target audience.

Convert

The art of using landing pages to transform interested prospects into customers.

Retain

Ways of using email-marketing techniques to engage users — and keep them coming back.

Optimize

Measuring campaign performance with analytics and KPIs, and using them to drive improvements.

Online Learning, Done Differently ... [-]
USA USA Online
Request Info
Part-time
5 weeks
Online
General Assembly

Using cutting-edge techniques and platforms like social media, paid ads, email marketing, and Google Analytics to acquire users in a digital marketing campaign. ... [+]

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google AdWords, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company's bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Meet Your Support Team

Our educational excellence is a community effort. When you learn at GA, you can always rely on an in-house team of experts to provide guidance and support, whenever you need it.

Instructors

Learn industry–grade frameworks, tools, vocabulary, and best practices from a teacher whose daily work involves using them expertly.... [-]

USA New York Atlanta Austin Boston Chicago Dallas Denver Los Angeles Santa Monica Irvine Providence San Francisco San Jose Seattle Washington Arlington United Kingdom London Hong Kong Singapore Australia Brisbane Melbourne Sydney USA Online  + 22 More
Request Info
Part-time
10 weeks
Campus
RED Academy

Designed to give you a unique competitive edge in the job market and position yourself as a valuable and highly skilled team member. Having both marketing & visual de ... [+]

Designed to give you a unique competitive edge in the job market and position yourself as a valuable and highly skilled team member. Having both marketing & visual design skills, you will be able to create marketing strategies as well as the promotional materials needed to send it to market.

The Full-Stack Marketer Double Diploma is designed to put you in control of all stages of digital marketing: creating beautifully crafted marketing campaigns, engaging user interfaces, and leading memorable brand experiences.

This program consists of two 12-week modules: User Interface & Communication Design and Digital Marketing Professional. At the end of this program, you will be able to create a brand identity and marketing strategy, design web and mobile applications, plan and execute engaging marketing campaigns, make data-driven design decisions, track customer behaviour, optimize conversions and much more.... [-]

United Kingdom London
August 2019
Full-time
24 weeks
Campus
RED Academy

The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will ge ... [+]

Become industry-ready in 12 weeks. Learn all aspects of a digital marketing strategy and gain hands-on experience building a portfolio with real clients.

The Digital Marketing Professional Program covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behavior, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.... [-]

United Kingdom London
August 2019
Full-time
12 weeks
Campus
Churchill Square Training And Development

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. ... [+]

Course Summary

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

What students learn Define Google AdWords and pay per click Describe conversions from clickthroughs Decide whether they will write your own ads or enlist help What's included Understanding AdWords lingo Creating groups Designing your ads Looking at success [-]
United Kingdom Portsmouth
Open Enrollment
Full-time
1 day
Online
E-Careers

Be able to demonstrate a working knowledge of e-commerce strategies with this CIW E-Commerce Specialist course. ... [+]

What are the objectives of this course?

Students will learn methods for conducting business online and managing technical issues associated with creating an e-commerce website.

E-commerce foundations Law and the internet Web marketing goals Online product promotion Site usability Customer Relationship Management (CRM) and e-services Business-to-business frameworks E-commerce site creation packages – outsourcing E-commerce site creation software Site development software implementation E-commerce site development using commerce server Creating an online catalog Inventory control and order processing Payment gateways E-service implementation and support Transaction and website security E-learning solutions Site management and performance testing. Who is it intended for? ... [-]
United Kingdom UK Online Slough
Open Enrollment
Part-time
Online
Of Course Learning

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about d ... [+]

Learn from the experts about how to drive qualified traffic to your website, blog, social network and Google page one results. This course is all you need to know about digital marketing.

Do you really want to improve your incomes, gain more Subscribers, Views and make more money with Youtube? Are you having problems driving traffic to your personal or business webpage? Are you looking for an easy and effective way to get qualified targeted traffic? Want to have thousands of Twitter, Facebook, Instagram and Pinterest followers within a few months? Are you looking to put your webpage on the first page of Google page results?.

Here we have the solution.

This groundbreaking course is the first of its kind that will teach you some hardcore ninja techniques that will put your webpage, blog and social media profiles at the forefront of discovery.... [-]

United Kingdom UK Online USA USA Online
Open Enrollment
Part-time
Online
IED – Istituto Europeo di Design Rio de Janeiro

The purpose of the course is to highlight the importance of social media as a channel of communication between brands and consumers and between people and people. ... [+]

Because?

The purpose of the course is to highlight the importance of social media as a channel of communication between brands and consumers and between people and people.

For whom?

Professionals and students of the areas of fashion, communication, design and the like. Small entrepreneurs interested in improving the online presence of their brands.

How is it?

Dynamic classes, divided into lectures and practical activities, with tools that can be applied next. Participation of other professionals in the field, who will share some of their experiences.

Why take the IED Rio digital marketing course?

Digital marketing tools are constantly evolving. Digital media, in addition to sales tools, are brand positioning platforms for the exchange of ideas, experiences and community building.... [-]

Brazil Rio de Janeiro
October 2019
Portuguese,Portuguese (Brazil)
Part-time
3 months
Campus
Spain Business School

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Inter ... [+]

Who is it for:

The Community Manager is one of the most demanded profiles currently by companies, since it is the professional in charge of building, managing and managing the online community around a brand, creating and maintaining stable and lasting relationships, both with users interested in the brand as with its customers.

The Superior Program in Community Manager is focused on all those people who want to manage and strategically position their brand, or that of their company, on the Internet, and become the helm of the digital presence of companies in social networks.

Goals:Know the main social networks that exist and know how to handle the necessary tools to manage them efficiently.Know the digital consumer and their needs.Analyze user behaviors in each site.Acquire the necessary communication skills required to develop the work of Community Manager.Temary:... [-]
Spain Madrid
October 2019
Spanish
6 months
Online & Campus Combined
Spain Business School

It is aimed at all people who want to know how users behave through their websites and other devices: which sections visit more ?, who shares content, who will make a pur ... [+]

Who is it for:

It is aimed at all people who want to know how users behave through their websites and other devices: which sections visit more ?, who shares content, who will make a purchase, but regrets in the last moment? ... and thus be able to optimize your sites.

Goals:Learn to measure sales results, conversions ...Know how to analyze the behaviors that users have on the web.Master the analytics in social networks.Learn to achieve a better user experience. LoyaltyTemary:

MODULE 1 - Technological and Legal Environment

Additional Information:

Those students who wish to do so have the possibility of doing internships in the main companies.

This training can be funded by the Tripartite Foundation.... [-]

Spain Madrid
October 2019
Spanish
6 months
Online & Campus Combined