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All forms of one-to-one marketing are affected by privacy legislation and the upcoming GDPR which comes into force 25th May 2018. Learn all you need to know with the IDM Award in General Data Protection, created by the DMA. [+]
All forms of one-to-one marketing are affected by privacy legislation and the upcoming GDPR which comes into force 25th May 2018. Learn all you need to know with the IDM Award in General Data Protection, created by the DMA.During your Qualification in the GDPR, you will learn to: Understand how the General Data Protection Regulation (GDPR) will affect processing outside of the EU Recognise how the new GDPR was developed by EU lawmakers Be clear on what individuals need to be told about when processing for marketing purposes Examine the key definitions and scope, such as: When the GDPR affects processing outside of the EU How the new law defines Personal Data How/ when Consent will need to be obtained What the changes are for Profiling Understand what individuals need to be told about processing for marketing purposes Realise when Data Processors can be liable Prepare for and cope with the rights of the individual (e.g. Right to erasure) Recognise the impacts of your database Following the outcome of the EU referendum, the UK Government will still need to implement the GDPR or a piece of similar legislation. Processing personal data relating to European citizens will be covered by the GDPR, even if the processing takes place outside the EU. Therefore, if your company is based in the UK but trades within the EU, compliance of the GDPR will still be mandatory. The Information Commissioner’s Office (ICO) and the DMA are both advising companies that there is no reason... [-]