Course in Customer Relations in Evanston in USA

Find Courses in Customer Relations 2018 in Evanston in USA

Customer Relations

A course refers to a specialized study program. It usually takes place on campus but can be delivered online. Courses are popular for people who want to get specific knowledge in one subject.

A customer relations program is usually designed to help students learn the skills they need to work in careers that are customer-focused, such as those in the hospitality and retail industries. Programs may include courses on marketing, communications, consumer behavior, sales and management.

Education in the United States is mainly provided by the public sector, with control and funding coming from three levels: state, local, and federal, in that order. The common requirements to study at a higher education level in United States will include your admissions essay (also known as the statement of purpose or personal statement), transcript of records, recommendation/reference letters, language tests

Evanston is city located in the state of Illinois. It is known for its government’s effort with regards to sustainability. The city’s mayor and residents have been known to participate in programs aimed to reduce the city’s carbon footprints.

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Managing Customer Relationships for Profit

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2018 USA Evanston Midland + 1 more

This program helps senior marketing, IT, and operations executives to design and implement successful customer relationship management strategies for their organizations. Participants will learn state-of-the-art techniques for acquiring new customers, enhancing the value of existing customers, retaining profitable customers, and maximizing customer profitability in consumer as well as business-to-business settings. [+]

As products become less differentiated and demand growth slows, the profitability of a firm increasingly depends on its ability to find, grow, and keep the most valuable customers. This program helps senior marketing, IT, and operations executives to design and implement successful customer relationship management strategies for their organizations. The program offers a cross-functional and technology-enabled perspective on managing customer relationships for profit. Representing a fundamentally different approach to marketing, the program takes a holistic view of customer relationship management by including concepts from marketing analytics, technology management, organization design, and change management. Participants will learn state-of-the-art techniques for acquiring new customers, enhancing the value of existing customers, retaining profitable customers, and maximizing customer profitability in consumer as well as business-to-business settings. Participants will leave with actionable insights into customer life-cycle management, customer lifetime value measurement, and customer profitability measurement.Key Benefits During this course, you will:... [-]