A course is the study of a particular topic within a wider subject area and is the foundation of a qualification. A typical course includes lectures, assessments and tutorials.
The field of content marketing explores the role of e-commerce and online marketing in today’s digital world and focuses on the best strategies to expose consumers to a company or brand through creating relevant, engaging content.
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Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords.
Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
What students learn
Define Google AdWords and pay per click
Describe conversions from clickthroughs
Decide whether they will write your own ads or enlist help
Understanding AdWords lingo
Designing your ads
Looking at success