Course in Shanghai China

Top Course Studies in Shanghai China 2017

Course

You can usually take higher education courses if you’re 18 or older. They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. You can get a wide range of skills, for example, diplomas, bachelor degrees, foundation degrees and post-graduate degrees.

Les cours peuvent varier de beaucoup en longueur. Certains cours à plein temps dure quelques semaines et d'autres quelques années. Certains cours à temps partiel peuvent même durer plus longtemps.

China is seeking to promote the development of first-class universities. China's economy is already the world's second largest and is still growing. Experiencing its culture and understanding its market growth will boost your career.

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Business And Management

EAE Business School
Campus Part time 1 year

Management Program and Management of EAE Business School offers the knowledge to manage the enterprise from a global perspective and changing competitive environments. [+]

Direction and Management

The owners, managers and executives are an important asset in business. Today, society and economy requires organizations to generate wealth and value. There is a commitment to the owners, and also the whole society.

Management Program and Management of EAE Business School offers the knowledge to manage the enterprise from a global perspective and changing competitive environments.

According to these premises, we designed a program that can achieve the following objectives:

- Expand and update the knowledge on the different areas of business management.

- Provide a strategic vision of the company, which encourages and improves the decision making process at the level of general management. ... [-]


Women Entrepreneurship and Leadership for Africa WELA

CEIBS Africa
Campus Part time 6 months November 2017 China Shanghai

WELA is a practical project-based programme that examines the issues, challenges and opportunities women face in creating, managing and leading companies in Africa. The programme is specifically designed for women [+]

WELA is a practical project-based programme that examines the issues, challenges and opportunities women face in creating, managing and leading companies in Africa. The programme is specifically designed for women entrepreneurs and is focused on enabling them to identify business opportunities and maintain viable and sustainable enterprises. CEIBS creates a supportive and participatory learning environment for the exchange of best practices and experiences, strategy development and skill building, working within the context of women's economic development priorities.

WELA aims to empower participants to develop mindsets and strategies for effectively managing their firms as well as their leadership and entrepreneurial careers. The programme provides technical training focused on strengthening competencies in project design and management, financial management, entrepreneurial marketing and innovation, leadership, and business sustainability to impact the enterprises implemented by the participants. Participants undertake practical field work projects throughout the duration of the programme. An important aspect of the programme is the China Immersion Module in Shanghai, where students in addition to their classwork have the opportunity to receive mentoring and coaching from successful Chinese women entrepreneurs.... [-]


Company Specific Programmes

CEIBS Africa
Campus Part time 2 - 4 days

Professional Programmes designed to suit the needs of each and every organization. It aims to provide top management/senior management/middle managements with general management perspectives, systematic management knowledge, framework for strategic thinking and hands on management tools. [+]

Course Studies 2017 in Shanghai China. CEIBS Africa Executive Education Programme creates an extraordinary platform for professional development and innovation across industries. We offer a range of Open (OP) and Company Specific (CSP) programmes for elite industry practitioners who aspire to higher levels of performance. Using our in-depth China knowledge and extensive global reach, and facilitated by our world class faculty, CEIBS Africa Executive Education programme works in partnership with client companies to develop their executives’ leadership skills. We prepare today’s leaders for the future. CEIBS Africa Executive Education has created tailor made CSP programmes in Change Management for Coca-Cola, Advanced Management for WPP, a Corporate Governance and Board Programme for First Bank Nigeria (in collaboration with Wharton and IESE) and a Business Agility Programme for Heineken. We have also collaborated with top global business schools such as IESE and Wharton to provide a course for Global CEOs. Our deep understanding of the strategic and operational issues facing companies that do business in Africa and other emerging economies ensures that our CSPs are fully customised for you, your company, and your industry. Why CEIBS Africa CSP? Company Specific Programmes are a highly effective tool for achieving both individual and organizational development. CEIBS Africa has a track record of delivering high quality programmes to top level clients like, WPP, First Bank Nigeria, and Coca-Cola. Our Faculty CEIBS Africa has a world-class team of international faculty whose global perspective is complemented by their academic expertise in emerging economies such as China and Africa. Many have led or taught at prestigious business schools around the world before joining CEIBS; many others have practical industry experience. They offer a wealth of knowledge and share international best practices that your executives can successfully apply on the job. Our Approach We fully engage and involve top management in the design, delivery and impact evaluation assessment of the programme. Our collaboration is based on a shared understanding of your organisation’s vision and company culture. We conduct a training needs analysis to understand your company's vision for the future and formulate a clear strategy to get there. Based on our findings a draft proposal, with input from your company’s management, will be drafted for your final approval. Programmes are offered at client-approved venues. However, CEIBS Africa is ready to offer use of our ultra-modern and fully-equipped training facility – centrally located in the business hub of Accra. Our Customised Approach One business solution does not fit all business needs. A Company Specific Programme (CSP) is a training solution that has been designed to meet the specific needs of a group of managers from the same company or group of companies. A CSP is the most appropriate approach when your organisation requires a training solution that can be: Tailored to the training and development requirements of a group of managers Fully customised to your business or industry Linked to your business strategy Integrated with your talent development or localisation strategies Supportive of your company culture or "way of doing business" Designed to incorporate different modes of delivery in addition to classroom lectures Delivered at dates and times which are convenient for you. CSPs are the fastest growing type of training solutions offered by leading business schools worldwide. Our Team We have a team of experts who are committed to your success and dedicated to helping you develop a highly effective CSP. This team works closely with CEIBS faculty and client companies. They have accumulated rich experience in programme design, delivery and evaluation. For enquiries on how we can help you with a Company Specific Programme that can become an integral part of your vision and strategy, please contact one of our CSP team members: Henry Kwesi Andoh +233 544 349 483 ahenry@ceibs.edu Delight Mandy Agbemor-Brayn +233 540 120 402 adelight@ceibs.edu Thelma Opara +234 814 719 555 58 othelma@ceibs.edu [-]

Law and Business in China

Executive M.B.L.HSG, University of St. Gallen
Campus Full time 5 - 6 days August 2017 China Shanghai

How do you gain a foothold in the world’s largest market and successfully navigate its ever changing landscape? The module at the internationally renowned Fudan University in Shanghai focuses on the peculiarities of the Chinese economic and legal system. [+]

How do you gain a foothold in the world’s largest market and successfully navigate its ever changing landscape? The module at the internationally renowned Fudan University in Shanghai focuses on the peculiarities of the Chinese economic and legal system. From a western perspective, issues such as property, patents, copyright, trademarks, accounting, and tax and contract law, as well as Chinese company law, are of particular interest. The module will also examine Chinese legal culture by looking at traditional ways of resolving disputes.... [-]


International Taxation

Executive M.B.L.HSG, University of St. Gallen
Campus Full time 5 - 6 

NYU’s International Tax Program is unique in the world, and the benefit will be yours. You will acquire special knowledge of international tax law and the different tax jurisdictions multinational enterprises are confronted with. In many situations a cross-border investment will lead to double taxation. [+]

Course Studies 2017 in Shanghai China.

NYU’s International Tax Program is unique in the world, and the benefit will be yours. You will acquire special knowledge of international tax law and the different tax jurisdictions multinational enterprises are confronted with. In many situations a cross-border investment will lead to double taxation. In this course you will learn about the domestic and international tax law rules of the United States - the trendsetter in international taxation. We will then compare these rules with the tax law provisions in the European Union. At the end of the course you will have acquired basic knowledge of how to avoid double taxation and how to make use of beneficial tax regimes.... [-]


Competition Law

Executive M.B.L.HSG, University of St. Gallen
Campus Full time 5 - 6 days

Whether competition law protects consumers, the market structure, or both, is the subject of an ongoing discussion in academia and practice. The traditional interpretation of competition rules has been challenged by a more economic approach. [+]

Whether competition law protects consumers, the market structure, or both, is the subject of an ongoing discussion in academia and practice. The traditional interpretation of competition rules has been challenged by a more economic approach. Whereas the purpose and interpretation of competition law have always been controversial, today, there is no doubt about its capital: Brussels has proven to be a global center of competition law and policy, attracting experts from the entire world. Thus, the Flying Classroom could not be closer to recent developments in European and global competition law, than in the Belgian capital.... [-]


Mergers & Acquisitions

Executive M.B.L.HSG, University of St. Gallen
Campus Full time 5 - 6 

Mergers and Acquisitions (M&A) form the most important capital market transactions. M&A require strong collaborations between experts working in management and strategy, and the experts mastering the legal aspects of the changes. [+]

Course Studies 2017 in Shanghai China.

Mergers and Acquisitions (M&A) form the most important capital market transactions. M&A require strong collaborations between experts working in management and strategy, and the experts mastering the legal aspects of the changes. Thus, M&A pose the highest requirements in the area of strategic and financial management as well as in human resources (during postmerger integration). M&A will often be supported and accompanied by specialized teams. Many of these are based in Frankfurt a.M. – the location of the M&A Week of the Executive M.B.L-HSG. Experts will offer their insight from several perspectives, amended by discussion of best practices and case studies.... [-]


English Hospitality Preparatory Program

Les Roches Jin Jiang International Hotel Management College
Campus Full time 27 weeks September 2017 China Shanghai

This program is designed to help students reach the minimum IELTS academic English level of 5.0, required for entry into the undergraduate and the postgraduate programs. By using the Cambridge University Touchstone methodology, students will receive the highest and newest level of English training available on the market The course will provide students with relevant skills in English Language, Comprehension, Listening, Reading, Writing and Speaking and will also introduce them to terminology and particular vocabulary of the hospitality industry. An introductory computer course will be given to familiarize students with necessary computer operations and skills, preparing them with a successful foundation for the core hospitality program. For this program lecturers will use the latest teaching technology: Mimio (interactive whiteboards).</p> <p>Students will be placed in the appropriate level according to their English level evaluated by a pre-admissions exam equivalent to the IELTS English Exam at the beginning of their studies. There are in total three different levels and each level is a 9-week course (one quarter). Students who show a significant improvement may be able to skip a level. At the core of this program lays the interaction between the students and the teacher which is facilitated with Mimio interactive whiteboards, the latest in teaching technology. [+]

9 WEEKS PER LEVEL

Intakes are 4 times per year (February, May, September and November).

This program is designed to help students reach the minimum IELTS academic English level of 5.0, required for entry into the undergraduate and the postgraduate programs. By using the Cambridge University Touchstone methodology, students will receive the highest and newest level of English training available on the market.

The course will provide students with relevant skills in English Language, Comprehension, Listening, Reading, Writing and Speaking and will also introduce them to terminology and particular vocabulary of the hospitality industry. An introductory computer course will be given to familiarize students with necessary computer operations and skills, preparing them with a successful foundation for the core hospitality program. For this program lecturers will use the latest teaching technology: Mimio (interactive whiteboards).... [-]


Postgraduate Degree Programme in Public Art and New Artistic Strategies

Bauhaus-Universität Weimar
Campus Full time 4 semesters

The Faculty of Art and Design at the Bauhaus-Universität Weimar established the English-language, postgraduate M. F. A. degree programme in »Public Art and... [+]

Postgraduate Degree Programme in Public Art and New Artistic Strategies (M.F.A.)

 

The Faculty of Art and Design at the Bauhaus-Universität Weimar established the English-language, postgraduate M. F. A. degree programme in »Public Art and New Artistic Strategies« in the winter semester 2001/02. As the first and only master‘s degree programme of its kind in Germany, it prepares fine arts students for working in the public sphere and provides them with the skills required for effective artistic intervention.This degree programme is targeted at international students and was established with start-up capital provided by the German Academic Exchange Service (DAAD). Students from around the world participate in this MFA programme, and German students benefit from the vast network of international partner universities where they can study for one or two semesters abroad. Enrolment in this degree programme is limited to 40 students. Foreign students spend four semesters studying in Weimar, while German students are required to study abroad for at least one semester. New students are only permitted to enrol in the winter semester.... [-]


PORTFOLIO COURSE: DESIGN, STYLING & FASHION PHOTOGRAPHY

Condé Nast Center of Fashion & Design China
Campus Part time 20 hours February 2017 China Shanghai

This course is offered to help young design and media creatives improve the quality and content of their fashion, styling or photography portfolios. This is particularly useful for future presentations to employers and agencies or for applications to Higher-level courses such as the Condé Nast Center Programs or for a postgraduate or Master’s course selection at an overseas University. Our tutors will diagnose areas of difficulty and help you to develop, organise and edit your work, improve on your presentation and illustrations and create a strong personal identity that best represents your skills. The opportunity to style and shoot your designs and accessories on beautiful top models, using our state-of-the-art photography studio and professional advice is an added bonus. [+]

This course is offered to help young design and media creatives improve the quality and content of their fashion, styling or photography portfolios. This is particularly useful for future presentations to employers and agencies or for applications to Higher-level courses such as the Condé Nast Center Programs or for a postgraduate or Master’s course selection at an overseas University. Our tutors will diagnose areas of difficulty and help you to develop, organise and edit your work, improve on your presentation and illustrations and create a strong personal identity that best represents your skills. The opportunity to style and shoot your designs and accessories on beautiful Elite models, using our state-of-the-art photography studio and professional advice is an added bonus. Overview This course provides you with a supportive, troubleshooting environment to define your unique talents and showcase through your portfolio, in your search for work, or application to a college. Through improving on presentation techniques, graphics and styling you can create a more competitive, engaging and professional portfolio or look-book. A flexible series of content projects can help to secure you an interview, internship or consideration for freelance work. This course can deepen your knowledge of the career path choices open to you. Our careers advisors will help you identify the directions and attributes to emphasise in your CV and written application forms. You will learn how to answer some tough interview questions and make a good first impression. Mode: Part-time Length: 20 hours, 5hrs for 4 consecutive Saturdays Date: start 20th February, end 12th March 2016 or start July 2nd, end July 23rd 2016 Department: Fashion Design Certification: Certificate of attendance: Condé Nast Center of Fashion & Design Scholarships: Not available Language: English and Chinese Tuition Fee: RMB15,000 Application Fee: RMB 200 Eligibility This course is not suitable for beginners. It is suitable for fashion design, styling and photography students towards the end of second or third level stages wishing to improve their degree grades, or graduates, wanting to make fast and effective improvements or updates to their portfolios. For graduates who already have clothes that they have made and wish to show on models, our state-of-the-art facilities will enable you to demonstrate your styling and photographic skills without the high costs otherwise associated with studio, equipment and model hire. Your Profile You are a young graduate fashion designer, budding stylist, fashion photographer or student nearing the end of your course, wishing to improve on your portfolio or create a look-book to promote yourself or make an application to a higher level course. How we teach The portfolio course is taught both in groups and with you, the individual in mind. The group dynamic helps you to gain many perspectives and the individual advice is specific to your own ambitions and needs. There is an early diagnostic session, followed by demonstrations of layout techniques. You have use of design studio facilities, printing, scanning and the opportunity to sketch from live models to add to your book. Through step-by-step planning for the photo-shoot with appropriate model, location, make-up and props you will generate top quality images. With post-production facilities and advice you should leave the course with a portfolio or look-book that you are proud of. You will learn To identify, build on your unique strengths and minimise weaknesses Basic graphic management of planning layout, flow and tactical effect To adjust, edit and enhance your portfolio with professional technique Photo-studio experience with top models and specialist support To hone your critical awareness, accept and give feedback where appropriate How to write a CV, application form and compile a digital version of your work Confident self-presentation and interpersonal skills for interviews [-]

ADVANCED VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 2 weeks November 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

Course Studies 2017 in Shanghai China. ADVANCED VISUAL MERCHANDISING Mode: Part Time Language: English Length: 40 hours (Half a day every day for two weeks) Date: 2015-11-23 to 2015-12-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This accelerated learning experience includes 40 contact hours over two weeks. You will explore all the areas upon which a visual merchandiser can act, from the outside – in the street or in the public spaces of a mall – and within the store. You will analyze the ways in which a brand can visually express its identity and showcase its products in order to attract the attention of the client and to offer an emotionally engaging experience. To help you to achieve this, you will examine design principles in order to understand the different means available to help you to create a brand-specific aesthetic environment and an appropriate scenography for the products. As you prepare to work as a senior visual merchandiser, you need not only VM techniques but also the ability to bring both an aesthetic and a commercial sense to your work. In order to reinforce this double vision, the course will help you to incorporate sales analysis and an understanding of the brand’s communications strategy into your activity, so that you can contribute fully to the brand’s retail operations. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising and practiced using new techniques. You will also have developed a more managerial perspective, in order to become a strategic partner to the sales, merchandising and communications teams. Your Profile - PROFESSIONAL: You are a professional with at least five years’ experience as a visual merchandiser for a national or international brand in the fashion and luxury retail sector. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You will Learn - To create a complete physical expression of the aesthetic personality of a brand - To offer clients a multi-sensory experience that reinforces their engagement with the brand and its products - To understand a brand’s commercial strategy and to ensure the store’s alignment with this strategy - To collaborate with the sales, merchandising and marketing teams - To manage, train and develop your team - To apply your years of retail experience and your visual merchandising skills to the demands of a senior management role Modules Exterior Signs Marquees, Banners, Awnings Walks and Entries Landscaping Window Design Principles of Design Interior Presentation Display Design Color and Lighting Systems Props, Fixtures and Signage [-]

INTERMEDIATE VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 6 weeks March 2017 China Shanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. [+]

INTERMEDIATE VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (half a day every Saturday and Sunday for 6 weeks) Date: 2016-03-05 to 2016-04-17 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising. Overview This course includes 50 contact hours over six weekends. You already have a minimum of two years’ experience in fashion or luxury retail, and this course will build on your existing knowledge of the principles of the store plan, traffic flow, and other aspects of the practical functioning of retail. You will define the role and mission of visual merchandising, in order to understand how VM practices support the business objectives of the store. You will analyse the window display cycle to determine the actions to take based on the frequency of rotation. You will learn to use information about the store plan and traffic flow to decide visual merchandising practices for the store. You will examine display principles as a basis for exploring different techniques available to the visual merchandiser in order to create the visual atmosphere that will best reflect your brand’s identity and create an engaging experience for your customer. In addition to expert-led lectures, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have reinforced your existing knowledge of visual merchandising, practiced using new techniques, and will have acquired a panoramic understanding of the tools at your disposition to be “best in show”. Your Profile - PROFESSIONAL: You are a professional with a minimum of two years of work experience with a national or international brand in the fashion and luxury retail sector. You may already work as a visual merchandiser or in another function, such as retail sales or merchandising. You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To perfect your existing skills and knowledge in retail and visual merchandising - To translate the personality of a brand and the creative concept of each collection into a visual proposal - To attract and engage a client with a visually and emotionally engaging experience - To define an aesthetic direction and realize its physical expression - To refresh this expression through a predetermined calendar in order to maintain client engagement Modules Role and Mission of Visual Merchandising Window Display Cycle Store Layout and Traffic Flow Display Principles Display Techniques [-]

INTRODUCTION TO VISUAL MERCHANDISING

Condé Nast Center of Fashion & Design China
Campus Part time 10 weeks November 2017 China Shanghai

This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. [+]

Course Studies 2017 in Shanghai China. INTRODUCTION TO VISUAL MERCHANDISING Mode: Part Time Language: English Length: 50 hours (5 hours a week for 10 weeks) Date: 2015-11-17 to 2016-02-04 Tuition: 19,650RMB Application Fee: 200RMB Introduction This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. The course aims to give you an understanding of the role of visual merchandising and to familiarize you with the tools and principles necessary to succeed in this activity. Overview This course includes 50 contact hours over ten weeks. You will acquire the fundamental principles and objectives of visual merchandising, in order to understand how this activity fits into a brand’s operations. You will explore the main “stages” on which a visual merchandiser operates – the windows, the store layout, and the product display areas. In order to understand how to use these in the most effective way, you will discover the main principles of product display and the ways to use light and color to enhance the visual and overall sensory experience offered to the customer. In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom. By the end of the course, you will have an essential knowledge of visual merchandising, developed a comprehensive understanding of the VM tools that can help you in your work, and experimented with these tools in order to appropriate them so that you can start operating in this field. Your Profile - RECENT GRADUATE: You are a recent university graduate with a Bachelor’s Degree in fashion, design, art or a related discipline. You are interested in the fashion and luxury industry and eager to understand the possibilities and prospects of a career in visual merchandising. - PROFESSIONAL: You are a professional working in the fashion and luxury retail sector, with a national or international brand, or a professional working in another field. You are interested in exploring a career in visual merchandising. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector. You Will Learn - To understand the principle objectives of visual merchandising - To create window displays that showcase your brand identity as well as specific products - To analyze the store layout and traffic flow in a store - To apply this information to a display plan - To use tools provided by the brand, such as the VM book - To create a full sensory experience using color and light Modules The Basic Elements of Visual Merchandising Product Presentation in External Window How to Read the Store Plans Visual Merchandising Principles Product Presentation Principles of Color Lighting to Create Mood in Store [-]

FASHION MARKETING & BRANDING

Condé Nast Center of Fashion & Design China
Campus Full time 3 months November 2017 China Shanghai

The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. [+]

FASHION MARKETING & BRANDING Mode: Full-time Program Language: English Length: 240 hours (3 months) Date: 2015-11-02 to 2016-02-05 Tuition: 76,800RMB Application Fee: 200RMB Introduction The Fashion Marketing & Branding Program is a three-month immersion in this essential aspect of the fashion and luxury industry, which is the link between creative design and the consumer. The aim of the program is to give you the essential skills to use the different tools in the marketing mix that allow a fashion or luxury brand to engage and build a relationship with its consumer. Overview Fashion and luxury companies have the specificity of selling desire and emotions as much as products, in which the aspect of creative design and the emotional resonance of the brand are part of the value being proposed to the client. As a result, the marketing of these brands must also be specific, in comparison to the marketing of fast-moving consumer goods. This program will help you to explore and understand this specificity and to contribute to creative brand marketing. You will begin by establishing a contextual view of how the fashion industry works, and of the landscape both of brands and of fashion media. This will allow you to position a specific brand within this competitive landscape, to define its personality and to create or update the story that it is telling to current and prospective clients. You will learn to identify and understand these clients, using data analysis, CRM tools and research into consumer behavior and emotions. You will explore the marketing mix, as applied to the fashion and luxury industry, particularly the different means of communication at a brand’s disposal, including print and digital advertising, public relations and events. In order to help you appropriate these means, you will be coached in creative concept generation. You will also look at the different major product categories and at the different strategies for distribution that are practiced in the sector. This framework will allow you to develop an integrated vision of the strategic marketing plan and its operational implementation. You will analyze the digital tools that are available to communicate seamlessly but differently with consumers – across websites, mobile technology and social media – as well as the techniques and strategies for generating and tracking online engagement. You will be assessed regularly on individual and group projects, participation, and against the learning targets of each of the major assignments. By the end of the program, you will have acquired a holistic understanding of the role of marketing and branding in the fashion and luxury business, and of the different tools in the marketing mix that a brand can activate in order to reinforce its identity and increase its sales. Your Profile - RECENT GRADUATE You are interested in the fashion and luxury industry, with the ambition to start a marketing career in this dynamic and creative sector. - YOUNG PROFESSIONAL You are a young professional with between one and three years of working experience in any role within the fashion and luxury industry, or in a marketing-related role in another sector. In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, and visits and meetings with professionals in the sector. You Will Learn - To understand the difference between a retailer and a brand - To position a fashion/luxury brand within the creative and economic landscape - To develop a marketing plan that draws upon all the tools of the marketing mix - To create marketing communications content that speaks in a consistent voice across multiple platforms, both offline and online - To engage digital tools that enhance an integrated marketing plan - To stage events that showcase a brand and/or a specific product launch - To produce different profiles of current or potential customers using market research and data analysis - To generate creative concepts in group and individual brainstorming sessions - To identify specific roles within marketing management that matches your skills and interests Modules The Context Marketing The Consumer Digital Working Creatively Branding Public Relations & Events Personal and Professional Progress Working Smart [-]

Preparatory Course - Design Pre-Master’s

Istituto Marangoni
Campus Full time 9 months

The course is focused in the second unit on product design and specifically in the study of ergonomics and the analysis of the object in relation to the space that it inhabits. The third unit will present the elements that comprise the foundamentals of accessories and jewellery design. [+]

Course Studies 2017 in Shanghai China. Starting from the study of art history and design in the 1900s, the subjects of visual brand identity and trend forecasting familiarize the learner to the skills in brand communication. The introduction of software for 3D graphic design representation will be an indispensible skill of visual design communication. The course is focused in the second unit on product design and specifically in the study of ergonomics and the analysis of the object in relation to the space that it inhabits. The third unit will present the elements that comprise the foundamentals of accessories and jewellery design. The abilities of the learners will be enriched by the complementary studies in the history of Italian and international art and design with the aim to foster their creativity and innovation. In the course there will be a research project, combining 3D visual imaging and design solutions that are innovative, creative and original. The social and cultural influences that inform the landscape of art and design will enhance the understanding of the discipline. During the course there will be a variety of different seminars intended to culturally stimulate, provoke and enrich the participants’ knowledge and perceptions of the subject of art and design, its context and meaning in design. The final portfolio of work will be assessed with the view to access a specialized master course provided by Istituto Marangoni. The course will give participants an ability to communicate visually design thinking. Learners will have the skills to articulate the development of those ideas through 2D mo- odboards, presentations, object analysis and proposals of ideas. The creative context in which the participants intend to work will be evident through the presentation that they make in the portfolio of the final body of work. Participants will therefore have a complete understanding of the principles that regulate the world and be able to choose with more insight one of the high specialized master courses. learning outcomes demonstrate a basic ability in the use of information technology and the technologies associated with the presentation of projects; manage creative ideas in response to a given brief, in the graphic interpretation and representation of a moodboard; develop a multidisciplinary knowledge in design that allows the participant to understand the development of a creative project; develop research processes dedicated to proposing new project solutions; translate a conceptual idea into a graphic representation for a design audience. course themes visual Identity product design I product design II [-]