Course in Business Studies in Evanston in USA

Find Course Studies in Business Studies 2017/2018 in Evanston in USA

Business Studies

A course refers to a specialized study program. It usually takes place on campus but can be delivered online. Courses are popular for people who want to get specific knowledge in one subject.

Business studies is an area of study in which students learn the skills necessary for running a business. Different topics may include advertising, marketing, managing money, communication, administration, business plan writing, and the hiring and training of employees.

The USA remains the world’s most popular destination for international students. Universities in the US dominate the world rankings and the country also offers a wide variety of exciting study locations. State university systems are partially subsidized by state governments, and may have many campuses spread around the state, with hundreds of thousands of students.

Evanston is city located in the state of Illinois. It is known for its government’s effort with regards to sustainability. The city’s mayor and residents have been known to participate in programs aimed to reduce the city’s carbon footprints.

Request Information Course Studies in Business Studies in Evanston in USA 2017/2018

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Sales Force Incentive Planning: Compensating for Results

Kellogg School of Management at Northwestern University
Campus 4 days September 2017 USA Evanston Midland

Through discussions, case analysis, and exercises, Kellogg Marketing Department faculty and leading sales force compensation experts help you understand the major issues and latest approaches to designing and implementing effective, motivational sales force incentive plans, and for monitoring team performance to measure results. [+]

Course Studies in Business Studies in Evanston in USA.

Gain the tools necessary to create incentive plans that will empower your sales force and profoundly impact your organization. Compensation plans are more than just rewards - they are strategies. By tailoring an incentive compensation plan, you can indirectly steer your sales teams toward specific goals.

 

Through discussions, case analysis, and exercises, Kellogg Marketing Department faculty and leading sales force compensation experts help you understand the major issues and latest approaches to designing and implementing effective, motivational sales force incentive plans, and for monitoring team performance to measure results.

 

 

Program Content  ... [-]


Driving Organic Top-Line Growth

Kellogg School of Management at Northwestern University
Campus Part time 4 days September 2017 USA Evanston Midland + 1 more

This program presents participants with a rigorous and market-tested approach to drive organic growth throughout medium- to large-sized companies. Combining academic research on growth and innovation with insights from practitioners who have implemented growth processes at leading companies. [+]

Organic growth is the most reliable and sustainable way to grow your company. However, few large firms have a systematic and repeatable process for driving organic growth; and, as many companies have seen, “buying” growth can be opportunistic, dilutive, and risky.This program presents participants with a rigorous and market-tested approach to drive organic growth throughout medium- to large-sized companies. Combining academic research on growth and innovation with insights from practitioners who have implemented growth processes at leading companies, the program also highlights perspectives from the Kellogg Innovation Network—a group of participating innovators from companies such as Sony, Motorola, Pepsi, and Microsoft.Participants will learn to think more holistically about innovation and growth and will leave the program able to put a growth process into action at their company.Key Benefits During this course, you will: ... [-]


Creating a Culture of Innovation

Kellogg School of Management at Northwestern University
Campus Part time 1 day September 2017 USA Evanston Midland + 1 more

This intense and interactive one-day seminar is designed to provide senior executives with the leadership tools needed to create a culture and organization that challenge traditional ways of doing business. [+]

From new markets to mature markets and across every industry, innovation plays a critical role in an organization's success. From new product introductions to business process innovation, differentiation is vital to driving growth and achieving competitive advantage.

This intense and interactive one-day seminar is designed to provide senior executives with the leadership tools needed to create a culture and organization that challenge traditional ways of doing business.

While companies recently have focused on downsizing, streamlining, and cost-cutting to achieve short-term earnings growth, smart managers are always searching for new ways to create long-term value for their customers by launching new products and services, entering new markets, or rethinking established processes for getting work done. As companies begin to reinvest in breakthrough innovation, leadership strategies that create the right culture and mind-set will be critical cornerstones for success.... [-]


Managing Customer Relationships for Profit

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2017 USA Evanston Midland + 1 more

This program helps senior marketing, IT, and operations executives to design and implement successful customer relationship management strategies for their organizations. Participants will learn state-of-the-art techniques for acquiring new customers, enhancing the value of existing customers, retaining profitable customers, and maximizing customer profitability in consumer as well as business-to-business settings. [+]

As products become less differentiated and demand growth slows, the profitability of a firm increasingly depends on its ability to find, grow, and keep the most valuable customers. This program helps senior marketing, IT, and operations executives to design and implement successful customer relationship management strategies for their organizations. The program offers a cross-functional and technology-enabled perspective on managing customer relationships for profit. Representing a fundamentally different approach to marketing, the program takes a holistic view of customer relationship management by including concepts from marketing analytics, technology management, organization design, and change management. Participants will learn state-of-the-art techniques for acquiring new customers, enhancing the value of existing customers, retaining profitable customers, and maximizing customer profitability in consumer as well as business-to-business settings. Participants will leave with actionable insights into customer life-cycle management, customer lifetime value measurement, and customer profitability measurement.Key Benefits During this course, you will:... [-]


Driving Strategic Value from IT

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2017 USA Evanston Midland + 1 more

This three-day, highly interactive program is an intense immersion in IT executive management and decision-making best practices. Through lectures and group case discussion of real business problems, this program gives managers state-of-the-art tools to make informed IT management decisions [+]

Course Studies in Business Studies in Evanston in USA.

Unlock the value of your IT investments and achieve improved business results by synchronizing your IT strategy with your business strategy. Deliver on the power of IT to build deeper relationships with customers, collaborate more effectively with partners, and maximize business productivity.

 

This three-day, highly interactive program is an intense immersion in IT executive management and decision-making best practices. Through lectures and group case discussion of real business problems, this program gives managers state-of-the-art tools to make informed IT management decisions.

 

This program is unique in that cross-functional teams, comprising senior IT executives as well as senior business executives, are encouraged to attend, providing opportunities for collaboration and exchange of ideas between executive teams of different companies.... [-]


Creating and Managing Strategic Alliances

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2017 USA Evanston Midland + 1 more

In this program, taught by senior members of the Kellogg School of Management’s world-renowned faculty along with other leading experts, you are provided with state-of-the-art knowledge on creating and managing different forms of strategic alliances, such as joint ventures, licensing agreements, buyer-supplier partnerships, and consortia. [+]

Grow your business more quickly and with lower cost and risk through the use of strategic alliances. In a world of resource constraints and intense battles for customers, firms are increasingly employing a variety of cooperative relationships to achieve their strategic objectives domestically and internationally. However, designing and maneuvering through alliances are very challenging activities.

 

In this program, taught by senior members of the Kellogg School of Management’s world-renowned faculty along with other leading experts, you are provided with state-of-the-art knowledge on creating and managing different forms of strategic alliances, such as joint ventures, licensing agreements, buyer-supplier partnerships, and consortia. ... [-]


Competitive Strategy

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2017 USA Evanston Midland + 1 more

In this program, taught by senior members of the Kellogg School of Management’s world-renowned faculty along with other leading experts, you are provided with state-of-the-art knowledge on creating and managing different forms of strategic alliances, such as joint ventures, licensing agreements, buyer-supplier partnerships, and consortia [+]

Course Studies in Business Studies in Evanston in USA.

How do firms create and capture value in competitive and rapidly evolving environments? During this program, you will learn how to apply economic principles for long-run strategic success and quantitative tools for evaluating choices. You will learn how to analyze industries: What leads some industries to be more profitable than others? What leads entry opportunities to emerge and shake-outs to occur? How can you cope with rivals whose pricing and capacity choices destabilize your markets?

 

You will also learn how to perform an internal resource-based assessment to identify your organization's competitive strengths and determine how best to exploit these strengths given your organization's competitive environment.... [-]


Sales Force Incentive Planning: Compensating for Results

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2017 USA Evanston Midland + 1 more

Topics include components of the compensation plan, measurement methods for sales force compensation, drivers of sales force performance, approaches to setting quotas, and implementation techniques [+]

Gain the tools necessary to create incentive plans that will empower your sales force and profoundly impact your organization. Compensation plans are more than just rewards - they are strategies. By tailoring an incentive compensation plan, you can indirectly steer your sales teams toward specific goals.

 

Through discussions, case analysis, and exercises, Kellogg Marketing Department faculty and leading sales force compensation experts help you understand the major issues and latest approaches to designing and implementing effective, motivational sales force incentive plans, and for monitoring team performance to measure results.

 

Topics include components of the compensation plan, measurement methods for sales force compensation, drivers of sales force performance, approaches to setting quotas, and implementation techniques.... [-]


Pricing Strategies and Tactics

Kellogg School of Management at Northwestern University
Campus Part time 3 days September 2017 USA Evanston Midland + 1 more

Gain solid, practical tools for creating a pricing strategy for your products and services. In this program, senior faculty in the Kellogg School of Management’s Marketing Department lead you through the entire pricing process and explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing. You will become adept at determining the value of your product to your customers, the price sensitivity of the market, the costs that should be covered, and the likely response. This program helps dispel the myths and ambiguities of setting prices and provides invaluable theories, tools, and strategies to help you successfully navigate the complicated world of pricing. [+]

Course Studies in Business Studies in Evanston in USA.

Gain solid, practical tools for creating a pricing strategy for your products and services. In this program, senior faculty in the Kellogg School of Management’s Marketing Department lead you through the entire pricing process and explore the elements of a pricing strategy, types of costs, segment pricing techniques, value pricing, competitive games, and legal aspects of pricing.

 

You will become adept at determining the value of your product to your customers, the price sensitivity of the market, the costs that should be covered, and the likely response.

 

This program helps dispel the myths and ambiguities of setting prices and provides invaluable theories, tools, and strategies to help you successfully navigate the complicated world of pricing.... [-]


Accelerating Sales Force Performance

Kellogg School of Management at Northwestern University
Campus Part time 4 days September 2017 USA Evanston Midland + 1 more

Transform your sales force team into a powerhouse that produces significantly higher sales. This four-day overview program tackles the issues surrounding sales force effectiveness and teaches you how to develop and improve strategies that will accomplish the high-impact goals of your team and company [+]

Transform your sales force team into a powerhouse that produces significantly higher sales. This four-day overview program tackles the issues surrounding sales force effectiveness and teaches you how to develop and improve strategies that will accomplish the high-impact goals of your team and company.

 

The program begins with an exploration of effective go-to-market strategies, including those pertaining to telesales and the Internet. Next, you will build a framework for performance assessment in your organization.

 

Our world-class faculty will lead you through the latest innovative approaches for sizing, structuring, resource management, compensation, motivation, recruitment, CRM, culture assessment, and performance management. ... [-]