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See Courses in Branding 2019 in Barcelona in Spain

Students of business, in particular of marketing, may choose to further specialize in branding. This is the study of how to create and sustain effective brands, either of products or services, using elements of creative design, advertising and strategy development.

Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.

Request Information Courses in Branding in Barcelona in Spain 2019

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2 Results in Branding, Barcelona

Other options within this field of study:
Bau Design College of Barcelona

In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and ... [+]

Postgraduate Degree in Brand Design

Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.

Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]

Spain Barcelona
Request Info
Spanish
Full-time
1 year
Campus
IED – Istituto Europeo di Design Barcelona

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana ... [+]

THIS PROGRAM IS TAUGHT IN SPANISH

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.

General objectives of the course To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative. To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities. To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition. To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies. Methodology ... [-]
Spain Barcelona
April 2020
Spanish
Part-time
3 months
Campus