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View all Courses in Branding in Spain 2019

Branding refers to a specialization within marketing and business that focuses on creating a brand that is viewed positively by consumers. Using elements of design, advertising, business strategy and distribution, the goal is to learn how to create effective brands that last.

Top Courses in Branding in Spain 2019

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3 Results in Branding, Spain

Bau Design College of Barcelona

In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and ... [+]

Postgraduate Degree in Brand Design

Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.

Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]

Spain Barcelona
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Spanish
Full-time
1 year
Campus
Instituto Séneca - Centro Internacional de Postgrado

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate o ... [+]

This Expert Course in Creation and Brand Management offered by the Seneca Institute, unique in its kind, provides students with all the techniques to create a corporate or institutional brand, as well as the management tools of an isolated brand or a portfolio. of brands, with attention to the hierarchy of the same and the phase in which the product or service that carries it is, in order to be successful with the strategy.

The brand and the image of an organization constitute a binomial that impacts on the audience, attracting prospects and making customers loyal, through a series of off-line and on-line actions, framed within a Management Plan.

... [-]
Spain Madrid
October 2019
Spanish (Spain)
6 months
Online
IED – Istituto Europeo di Design Barcelona

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana ... [+]

THIS PROGRAM IS TAUGHT IN SPANISH

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.

General objectives of the course To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative. To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities. To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition. To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies. Methodology ... [-]
Spain Barcelona
April 2020
Spanish
Part-time
3 months
Campus