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See Part time Courses in Branding 2019/2020

Branding refers to a specialization within marketing and business that focuses on creating a brand that is viewed positively by consumers. Using elements of design, advertising, business strategy and distribution, the goal is to learn how to create effective brands that last.

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1 Results in Branding

IED – Istituto Europeo di Design Barcelona

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to ana ... [+]

THIS PROGRAM IS TAUGHT IN SPANISH

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.

General objectives of the course To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative. To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities. To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition. To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies. Methodology ... [-]
Spain Barcelona
April 2020
Spanish
Part-time
3 months
Campus