Developing a strong, recognized brand is the goal of most businesses with products in the general market. To become a household name, businesses need the guidance of capable brand managers properly trained through business courses in branding.
What is a course in branding? Branding courses involve not only learning about what branding is, but how to develop strategic branding plans and equity. Courses may cover a wide range of business topics, such as strategic marketing, economic fundamentals, legal and ethical issues, and relationship marketing. Some branding courses may end with a certification in branding management. Most courses focus on customer orientation and analytics, since these are crucial to developing strong brands.
Branding courses are beneficial because they offer a focused study of what branding is and how to appeal to target customers. While some courses may require projects to be completed, much of the work can be done online. This can make courses in branding appealing to distance learners and international students.
How much a branding course costs depends on the institution providing the course, the length of study and the cost of any extra materials, such as those necessary for a course project. To learn more about the tuition and fees associated with your course, contact the admission office of the school of your choice.
Students who complete courses in branding may be able to apply for jobs as brand managers. Brand managers are often responsible for the sales resulting from their branding strategies. The ability to develop strategically sound business plans to be reviewed by senior management is a huge part of a brand manager’s job. In addition to jobs as brand managers, students may also find themselves qualified to work in a variety of positions for marketing agencies.
Branding is an essential part of business, which is why completing a course in branding is a good idea for many business students. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products. [+]
Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.
Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]
This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]
Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]
If you’re developing a career in branding - or if you work in a related area, like strategy, marketing or innovation - this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. [+]
Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful.
The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader - renowned branding consultant, Robert Jones.Where could this course take me?
If you’re developing a career in branding - or if you work in a related area, like strategy, marketing or innovation - this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.... [-]
The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. [+]
THIS PROGRAM IS IN PORTUGUESE TaughtSchool Management lab Type of course: Extension Portuguese language Coordinator: Marcelo Nacimento, Roberto Muntoreanu Home: March Days: Tuesdays and Thursdays Hours: 19:30 to 22:30 Total hours: 60h Duration: 2.5 months GOAL
The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market.
Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding.... [-]
Future of Branding Week created by Future London Academy is an immersive 5-day programme with talks, office visits, mini-workshops, roundtable discussions and guest lectures from the most exciting creative agencies in London. Learn how the biggest brands approach their marketing strategy and how leading design companies inspire their teams. Find out how to create brands that will last for generations and what trends you need to be aware of not to become obsolete in 5 years. And the best part – you will spend a week with 20 like-minded entrepreneurs and UX professionals from around the world. [+]
From Sonic Branding to VR and AR – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
Our one-week immersive learning expedition brings together the brightest and most forward-thinking CMOs, brand strategists, creative directors and heads of marketing who want to be ahead of the competition, explore the new frameworks that world-class agencies use right now and find new ways to reach their audience.
The programme includes talks, round-table discussions, fireside chats, mini-workshops, studio visits and case study deep dives. With topics ranging from trend forecasting, brand innovation and new tech to custom typography, SMM and design trends – you will be able to get a fresh perspective on branding and learn new strategic tools. You will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London and spend a week with 25 inspiring fellow creatives from around the world.... [-]