Course in Branding

Top Courses in Branding

Branding

Developing a strong, recognized brand is the goal of most businesses with products in the general market. To become a household name, businesses need the guidance of capable brand managers properly trained through business courses in branding.

 

What is a course in branding? Branding courses involve not only learning about what branding is, but how to develop strategic branding plans and equity. Courses may cover a wide range of business topics, such as strategic marketing, economic fundamentals, legal and ethical issues, and relationship marketing. Some branding courses may end with a certification in branding management. Most courses focus on customer orientation and analytics, since these are crucial to developing strong brands.

 

Branding courses are beneficial because they offer a focused study of what branding is and how to appeal to target customers. While some courses may require projects to be completed, much of the work can be done online. This can make courses in branding appealing to distance learners and international students.

 

How much a branding course costs depends on the institution providing the course, the length of study and the cost of any extra materials, such as those necessary for a course project. To learn more about the tuition and fees associated with your course, contact the admission office of the school of your choice.

 

Students who complete courses in branding may be able to apply for jobs as brand managers. Brand managers are often responsible for the sales resulting from their branding strategies. The ability to develop strategically sound business plans to be reviewed by senior management is a huge part of a brand manager’s job. In addition to jobs as brand managers, students may also find themselves qualified to work in a variety of positions for marketing agencies.

 

Branding is an essential part of business, which is why completing a course in branding is a good idea for many business students. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Short Courses in Marketing

London School of Business and Finance (LSBF) Executive Education
Campus Full time 4 days October 2018 United Kingdom London

LSBF Executive Education’s short courses in marketing are designed to give you advanced industry knowledge in just four days. You can choose between Digital Marketing and Social Media or Strategic Brand Management. [+]

Short Courses in Marketing

LSBF Executive Education’s short courses in marketing are designed to give you advanced industry knowledge in just four days. You can choose between Digital Marketing and Social Media or Strategic Brand Management. Upon course completion, you will be able to apply what you’ve learned to your current workplace. Alternatively, you will use the knowledge you have gained to boost your CV and get a new job. LSBF Executive Education is accredited by the British Accreditation Council (BAC) and its courses are CPD accredited, therefore you will earn CPD points upon any of these short courses’ completion.

Course Requirements Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience English language – Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only) ... [-]

Seminar in Creative

Tecnológico de Monterrey (Educación Continua Presencial)
Campus Full time Part time 40 hours October 2018 Mexico Monterrey Zapopan Tampico Culiacán Oaxaca + 5 more

Know the bases to build a successful brand. They will learn the key parts of emotional branding, through the generation of brands and slogans that achieve a true connection with the customer. Emphasis will be placed on the importance of generating creative concepts that generate real engagement and long-term loyalty. [+]

Duration 40 hours

General purpose:

Know the bases to build a successful brand. They will learn the key parts of emotional branding, through the generation of brands and slogans that achieve a true connection with the customer. Emphasis will be placed on the importance of generating creative concepts that generate real engagement and long-term loyalty.

Benefit:They will identify the importance to build and develop a brand with impact.They will learn to develop brands that generate long-term loyalty, through the use of emotions.They will know tools and creative techniques to generate original and high impact emotional brands.They will have a greater capacity to generate marketable success brands.Addressed to:... [-]

Course in Fashion Marketing & Branding

The Cut Fashion Design Academy
Campus Full time 14 weeks January 2019 Canada Vancouver

In this intensive hands-on 14 week course, you will learn how to become an effective Fashion Marketer. [+]

In this intensive hands-on 14 week course, you will learn how to become an effective Fashion Marketer. In the competitive fashion industry world, you need skills that speak to the consumer, whether you want to work for an established company or develop the “Brand of You”.

In today’s media-heavy environment, it’s essential you are able to communicate a brand’s DNA to their target market. Learn the skills necessary for success by working with industry professionals to gain entry into the creative and profitable business of fashion.

TERM: 14 WEEKS X 20/HRS = 280 HOURSWEEKLY: LECTURE 8 HRS/WEEK. LAB 12 HRS/WEEK

Intro to Fashion Marketing & Industry Define the terminology common to the fashion industry. Identify the segments of the fashion industry and their roles in the fashion pipeline. Trace the movement of fashion from concept to consumer. Identify current designers and recognize their signature styles. Develop an awareness of the variety and rewards of fashion-related careers. Outline the key strategies and processes of fashion marketing. Explain the concept of research and development. Compare the marketing of fashion to that of other products. Identify a strategy to use for market distribution. Display an ability to prepare and present fashion marketing information. Produce a fashion-related event video. Consumer Behaviour Identify the numerous factors that influence consumer buying behavior. Discuss how consumer attitudes can be influenced by marketers. Relate basic psychological concepts to consumer motivation and need fulfillment. Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection... [-]

Branding extension course

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 60 hours September 2019 Brazil Rio de Janeiro

The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market. [+]

THIS PROGRAM IS IN PORTUGUESE Taught

School Management lab Type of course: Extension Portuguese language Coordinator: Marcelo Nacimento, Roberto Muntoreanu Home: March Days: Tuesdays and Thursdays Hours: 19:30 to 22:30 Total hours: 60h Duration: 2.5 months GOAL

The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market.

Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding.... [-]


Kellogg on Branding: Building, Leveraging and Rejuvenating Your Brand

Kellogg School of Management at Northwestern University
Campus Part time 3 days October 2018 USA Evanston Midland + 1 more

This program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability. [+]

Provides strategies to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage, and profitability.Learn how to create, build, and rejuvenate brands. More and more companies around the globe are beginning to appreciate the importance of brands. However, few firms can actually lay claim to a strong, differentiated, and enduring brand. Properly managed, brands can be a company's most valuable asset. A well-managed brand can create customer loyalty and name recognition strong enough to overcome intense competition and even price differentiation in a given market. In this program, the Kellogg School of Management's world-renowned marketing faculty provides an intensive look into brand management.Combining the latest thought-leadership on this topic with practical exercises, this program will allow you to develop a brand management strategy that will leverage your brand for increased customer loyalty, competitive advantage and profitability. Key Benefits During this course, you will: Understand the power and challenges of branding Learn how to construct a brand positioning Understand brand design and brand meaning Review strategies for building brands over time Learn how to manage a brand portfolio Explore the latest thinking on measuring brand value and ROI FormatCase studies, group discussions, and exercises complement the frameworks presented by the Kellogg School faculty.Program Content - Challenges in Branding - Positioning - Types of Brands - Brand Extensions - Brand Design - Brand Strategy: Creating and Rejuvnating Brands - Brand Portfolio Strategy - Brand Valuation Participants are encouraged to bring materials related to their brand to... [-]


Postgraduate Degree in Brand Design

Bau Design College of Barcelona
Campus Full time 1 year October 2018 Spain Barcelona

In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products. [+]

Postgraduate Degree in Brand Design

Nowadays, companies are much more than simply the products they offer but the total sum of the value of the company, in which we can include the services they offer, the people who work for them, the communications they make as well as where they make them, and, of course, their culture. In the current climate, Branding is now even more important. Only brands that have been managed with a clear strategy will stay ahead of the plethora of other brands and products.

Branding does not only involve the visual aspect: it is a question of managing how the brand wishes to be perceived. This implies working on all its attributes, not only its graphical presentation, and must include all those contact moments when the brand is interacting with its audience. Branding is the most effective way of getting through to the consumer and establishing a relationship between that consumer and the brand that is both rational and emotional.... [-]


Course in the Secret Power of Brands

FutureLearn
Online Full time Part time 6 weeks January 2019 United Kingdom UK Online + 1 more

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like. [+]

Why join the course?

Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful.

The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader -­ renowned branding consultant, Robert Jones.

Where could this course take me?

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.... [-]