Courses in Sales and Marketing

General

Program Description

We offer sales courses in modern sales and trade - regardless of whether you are new in the sales industry or have several years of experience as a salesman. Our courses focus on both personal sales, customer contact, digital commerce, etc., and are therefore also obvious to you who are responsible for the company's marketing.

Become a better seller and create more sales

Sales are paramount to ensuring the success of a business. It is important to have skilled professional salespeople who are able to create the perfect solutions for the customers. Are you good at creating strong relationships with your customers and at assessing when your customers are ready to buy? At our sales courses you can get a wide range of effective sales tools within topics such as

  • Personal sale
  • Additional sales
  • Customer types and customer relationships
  • Presentation technique
  • Conflict management and complaints

The purpose of the courses is i.a. to give you knowledge about customer types and customer flows so you can get the most out of your sales. Strong sales skills help build relationships and help you get more customers and new orders. The good salesperson is you who manages to create value and the right solutions for your customers.

Courses in marketing and online marketing

Sales and marketing are intertwined in many ways. Marketing is very much about identifying customer types and in a good way creating awareness about its products or company. This can be done via traditional media such as advertisements, radio spots, TV commercials, etc., but digitalisation has also made it effective to market oneself online via the web and social media. Many companies today use digital marketing to reach their target groups, and therefore we also offer courses in marketing within e.g.

Online marketing

Social media as a sales channel

e-commerce

email marketing

Get a targeted sales or marketing course

If your company needs a tailor-made course targeted at your sales people or marketing team, we are happy to develop courses aimed at your company's wishes and needs.

Last updated Sep 2020

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About the School

Welcome to Aalborg Business College Aalborg Business College has 4 campuses in Aalborg, specialized on vocational or academic education and training.

Welcome to Aalborg Business College Aalborg Business College has 4 campuses in Aalborg, specialized on vocational or academic education and training. Read less