Title: Political Crisis Management and Communication
Own title: Instituto Universitario de Investigación Ortega y Gasset
Direction of the program: Mauricio De Vengoechea
Academic coordinator: Anjuli Romero
Face-to-face modality
Price: € 750 *
No. of seats: 35
Duration: 40 hours
Information and contact: infocursos@fogm.es

* There are different discounts to complete this course. You can check the information in the Registration section.

Presentation

The Political Crisis Management and Communication course responds to the need to train people who carry out their work in the government, in opposition parties or during the process of an electoral campaign, in how to function communicationally in a crisis situation.

The rules of the game changed completely. Thanks to the development of technology, we live in a much more interconnected world in which citizens are more aware of what is happening and the rulers, leaders and candidates stopped being the only information transmitters to become actors in the circuit of the communication.

Beyond the political competition is increasing as new parties and movements that interfere in the work of politics appear daily, today the citizens thanks to social networks actively intervene as receivers and transmitters at the same time, and their devices mobile phones offer them the ability to receive and generate relevant and influential information in real time, which generates unexpected situations.

This 40-hour course will allow participants to develop special skills when faced with crisis situations in the field of politics.

goals

• Understanding and knowing how technology developed and expanded the world of communications and, in turn, the advancement of these, allowed political communication to give a turn of one hundred and eighty degrees, giving citizens the ability to directly influence the decisions of power.

• To know successful strategies to handle crisis situations that the participants might live in the development of their work, whether it is developed in the government, in the democratic exercise of the opposition or in an electoral campaign, thus completing the circle of political activity.

• Study how specific situations of political crisis were handled, lived in the political world of Ibero-America.

• To train and develop skills in communicational handling of crisis situations, by participating in simulation exercises of political crisis.

Duration

The Political Crisis Management and Communication course lasts one week. It will begin on Monday, February 25, 2019 at the headquarters of the Ortega y Gasset Foundation in Madrid Spain, with the keynote speech "The Different Types of Political Crisis", and ends on Friday, March 1, 2019.

The program has been divided into a load of 8 hours a day (including lectures, simulation exercises for crisis situations, time to read materials, time to use technological tools and carry out activities).

Target audiences

The Higher Course on Political Crisis Management and Communication is aimed at those people who want or need to acquire the necessary skills when dealing with situations of political crisis.

Among the profiles you can find:

  • Rulers
  • Politicians in general and political candidates
  • Communication professionals (Journalists and communicators)
  • Government officials
  • Advisors and consultants who want to update on the subject

In short, all those people who carry out their work in the areas of politics or government communications, opposition parties or movements and in electoral campaigns.

Academic program

1. Political Crisis
1.1. Magisterial Talk: Different types of Political Crisis
1.1.1. Methodology handling crisis situations (presentation)
1.1.2. Group discussion
1.1.3. Reading recommendation and Bibliography

1.2. Simulation
1.2.1. Methodology of work and distribution groups
1.2.2. Examples of crisis situations Policies that occurred in Latin America
1.2.3. Communication proposals of the groups about how they would have handled them
1.2.4. Feedback and evaluation of the groups

2. Government Communication

2.1. Magisterial Talk: Technological Advances Changed Political Communication
2.1.1. How the Government Communication works
2.1.2. Group discussion
2.1.3. Reading recommendation and Bibliography

2.2. Simulation
2.2.1. Methodology of work and distribution groups
2.2.2. Simulation of a Government situation
2.2.3. Presentation of communication proposals of work groups
2.2.4. Feedback and evaluation of the groups

3. Electoral Communication
3.1. Magisterial Talk: Rules of Electoral Communication
3.1.1. Defense of reputation in the Electoral Communication
3.1.2. Impact evaluation of social networks in the Electoral Communication
3.1.3. Group discussion
3.1.4. Reading recommendation and bibliography

3.2. Simulation
3.2.1. Methodology of work and distribution groups
3.2.2. Simulation of electoral crisis management in social networks
3.2.3. Presentation of communication proposals of work groups
3.2.4. Feedback and evaluation of the groups

4. Opposition Communication
4.1. Magisterial Talk: The importance of Networks in Opposition Communication
4.1.1. Example of communication management of opposition in social networks
4.1.2. Group discussion
4.1.3. Reading recommendation and bibliography

4.2. Simulation
4.2.1. Methodology of work and distribution groups
4.2.2. Simulation of opposition crisis management
4.2.3. Presentation of communication proposals of work groups
4.2.4. Feedback and evaluation of the groups

5. Visit to Institution
5.1.1. Presentation of the Magisterial Lecture: T echnology of Point in the Analysis and Management of the information
5.1.2. Guided visit

5.2. Workshop
5.2.1. Crisis advertising (examples)
5.2.2. Proposals of the groups on evaluation and control systems in communication management in crisis situations.
5.2.3. Feedback and evaluation of the groups

6. Closure
6.1. Final evaluation of teachers
6.2. Delivery of Certificates

Methodology

The course has an accentuated practical character and is based on the pedagogical principle of learning-by-doing .

The formative actions are designed so that the classroom becomes a collaborative and dynamic space. The pedagogical techniques will encourage students to work individually and in groups; participate in debates and expose their reflections.

The duration of the simulation is 40 hours. It will be held in sessions from Monday to Friday from 10 am to 2 pm and from 4 pm to 8 pm. The participants will dedicate the morning to know content by specialists with extensive experience, which they can put into practice during the afternoon.

The evaluation system will consist of different practical exercises and deliverables that will allow the student to exercise and test their ability to synthesize and argue.

Program taught in:
Spanish

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Last updated March 17, 2019
This course is Campus based
Start Date
Sep 2019
Duration
40 hours
Full-time
Price
750 EUR
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