New Sustainable Fashion
INNOVATIVE BUSINESS MODELS THROUGH SUSTAINABILITY. FOR THE CHANGE-MAKERS OF TOMORROW What is a sustainable product? How do you create a truly sustainable fashion brand? From technology, to life-cycle design, to the new threats between “green-washing” and “ultra-fast fashion”, designing the fashion and values of the future. Sustainability is reshaping the rules of the game for the fashion industry. It is innovation towards new business models and design processes, combining ethics and aesthetics in the value chain. Nowadays, companies have initiated new sustainable and contemporary business models, responding to the needs of future generations. From planning transparency, to the new challenges of diversity & inclusion, up to creating shared value: new skills for the professionals and change-makers of tomorrow.
Director of the course: prof. Giovanni Maria ContiEnd of registration: 23 June, 2023Lectures’ start: 3 July, 2023Lectures’ end: 28 July, 2023Duration: 4 weeks, 120 hours.Frequency: 80% of overall classes is the minimum required to get the certificateLocation: Milan, Campus MFIValue of the course: 2.600€A reduction of the economic value equal to the 20% for Students and Alumni MFI is provided, while seats last.
The short course “New Sustainable Fashion” aims at sharing with the participants the most updated information and interesting examples on innovative business models in fashion & luxury. The course focuses on the driver of sustainability for the creation of shared value. Creating shared value in fashion means being able to answer the needs of many stakeholders: the environment, society, institutions, art, culture, territory and the consumers. A responsible fashion company has already started the long and complex journey of integrating ethics and aesthetics into the value chain, in constant balance with all the stakeholders. Here are some of the keywords that will lead the way in fashion responsible innovation and that will be explored during the lectures, class discussions and company visits: circular economy, recycling, upcycling, prosumer-creation, open-source, crowdfunding, wearable-technologies, online-offline integration, transmedia-storytelling, B-corporations and open-innovation among others.