Course in International Business Strategy: The Role of Europe in a Changing World

Berlin School of Economics and Law: HWR Berlin Summer and Winter School

Program Description

Course in International Business Strategy: The Role of Europe in a Changing World

Berlin School of Economics and Law: HWR Berlin Summer and Winter School

Overview

This winter course focuses on theory-based and practical approaches to

  • Global Market Challenges and Trends for Business in Europe
  • Global Strategies in Services Industries

Students will explore how firms face various challenges in the increasingly competitive and changing global environment, especially as globalization and the newest advances in technology have been changing the way we engage in international business. Students will gain insights into European service-based firms which have developed integrated global strategies based on industry relationships in order to thrive in new environments. The course offers insights into modern diversification, concentration and market entry strategies, and how firms implement their strategic concepts in modern services industries. Theoretical contents are combined with cases studies developed from business practice. The interactive seminar facilitates direct dialogue and close contact between the students and the academic staff, enabling intensive work on case studies and fruitful and wide-ranging discussions. The course programme also includes study visits to companies and institutions as well as German language lessons for beginners.

This business programme is a unique blend of business, language and culture, offering students the chance to undertake a demanding, in-depth study of the European Union.

Date

7–20 January 2018 (two weeks)

Course Content

  • Global Market Challenges and Trends for Business in Europe
  • Global Strategies in Services Industries

The course programme also includes:

  • Study visits to companies and institutions
  • Introductory German language lessons

Course Language

English. Proof of English proficiency (TOEFL iBT 90 or equivalent) is required.

International Business

Prerequisites

Upper undergraduate students in business, economics and related fields (after two years of study) or graduates with good standing.

Number of Participants

20–25

Course Fees

1100,– €

This includes tuition and application fees, accommodation, health, accident and liability insurance, study visits, most parts of the culture and leisure time programme.

Credits

  • 50 contact hours
  • 40 contact hours business course incl. study visits
  • 10 contact hours German language at beginners level
  • Up to 5 ECTS credits

Accommodation

  • Student Hostel (double room).
  • Arrival 7 January (move-in), departure 20 January (move-out).

Culture and Leisure Time Programme

The winter school team offers participants a wide variety of optional cultural and social events in Berlin and surrounding area (e. g. museums, ice-skating, palaces, trips to Potsdam and Sachsenhausen) about twice a week.

International Business

Registration Deadline

  • 15 October 2017
  • 1 October 2017 for nominated students from partner universities
This school offers programs in:
  • English


Last updated February 5, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Duration
Duration
2 weeks
Full time
Price
Price
1,100 EUR
Information
Deadline
Locations
Germany - Berlin, Berlin Region
Start date: Jan. 2019
Application deadline Request Info
End date Request Info
Start date: Jan. 2019
Application deadline Request Info
End date Request Info
Dates
Jan. 2019
Germany - Berlin, Berlin Region
Application deadline Request Info
End date Request Info
Application deadline Request Info
End date Request Info