Course in Fashion Marketing - Fall Semester

General

Program Description

This course is held in the English language.

Schedule: Lessons run from Monday to Friday, full-time.

Target: Students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.

Methodology and structure: This education path alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector and international designers. Topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy, image construction and ultimately good sales will be thoroughly covered in the classroom as well as during the project work and presentations.

You will work in touch with fashion manufacturers of ‘Made in Italy’ production, aiming at communicating and promoting in an innovative way the tangible and intangible values of Italian product in the contemporary fashion market.

Last updated Jan 2020

About the School

Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design.

Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design. Read less