THIS COURSE IN HELD IN ENGLISH LANGUAGE.
The Fashion Marketing semester program at IED Florence is a unique, focused and practical introduction to the fashion industry and the central role of marketing. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.
The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.
Central to this didactic philosophy of involving professionals and industry, IED Florence Fashion Marketing semester program has partnered with LUISAVIAROMA.
LUISAVIAROMA ( Florence ) is a premier e-Commerce luxury clothing retailer of the world’s most important designers.
Schedule - Lessons run from Monday to Friday, full-time.
The Fashion Marketing semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. There are no pre-requisites in order to enter this program.
Methodology and structure
The Fashion Marketing semester program focus is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. Important courses and topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy and image construction and ultimately good sales will be thoroughly covered in the classroom as well as utilized in student project work and presentations.
Students will work in touch with fashion manufacturers of ‘Made in Italy’ production, aiming at communicating and promoting in an innovative way the tangible and intangible values of Italian luxury product in the contemporary fashion market.