Course in Fashion Communication - Spring Semester

General

Program Description

This course is held in the English language.

Schedule: Lessons run from Monday to Friday, full-time.

Target: students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.

Methodoogy and structure: This education path alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector and international designers. The aim of the course is to teach you the principles of the design method and their correct application, the development of analytical and critical thinking, the ability to work independently and as part of a team, the use of effective communication and the ability to give and receive constructive feedback.

From a cultural point of view, the course deals with the historical and critical analysis of the main styles of Western fashion, from its origin to today, but also of fashion photography, as a mirror of the important artistic, cultural and social changes that have taken place over time.

In the field of visual language, great importance is given to the digital processing of images with the application of highly technological tools. You will increase your ability in the use of the main programs of image processing, transformation, editing and retouching.

The study of materials is based on the analysis of the factors that contribute to the creation and realization of a fashion collection: from the production of fabrics to the composition of an item of clothing, analysing all the details.

Communication education focuses on the correct methods and criteria for the creation of a communication strategy for fashion (from the advertising message to the big event). The study of semiotics, i.e. signs and their identification, meaning and classification, is particularly relevant for the use of symbols in advertising, events and any type of communication.

You will acquire preparation in the planning and communication of events for fashion, starting from the study of significant case histories, as well as learn the most effective methods to manage a project, a customer or an event with digital tools to increase the integrated strategies of communication.

Last updated Jan 2020

About the School

Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design.

Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design. Read less