Course in Business Marketing

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A 3-day module covering the latest approaches in business to business marketing for all the companies who intend to serve the needs of organizations and are focused on the complex market represented by commercial enterprises, institutions etc. It is designed for general managers, sales or marketing managers, product managers, with several years of managerial experience. TOPICS COVERED Organizational buyer behavior Relationship marketing strategies for business markets Assessing market opportunities Business marketing strategies Products and services for business markets Business marketing channels and logistics Pricing strategies for business markets Business-marketing communication Role of personal selling Evaluating business marketing strategy and performance. Use of the Balance scorecard

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Institute for Business and Public Administration, Bucharest (ASEBUSS)

Currently, ASEBUSS is a private, independent institution, authorized and accredited by the Ministry of Education and Research to organize postgraduate academic programs.

Currently, ASEBUSS is a private, independent institution, authorized and accredited by the Ministry of Education and Research to organize postgraduate academic programs. Read less

Bucharest

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Course in Business Marketing

General

Test Preparation

Student Tests

Student Loans

Student Housing

About the School

Institute for Business and Public Administration, Bucharest (ASEBUSS)

Institute for Business and Public Administration, Bucharest (ASEBUSS)

Keystone Scholarship

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General Information

Program Dates

Tuition & Fees

Program Type & Duration

Study Place

Funding

How to Apply

Language

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