LANGUAGE OF INSTRUCTION: Courses are taught in English
Luxury Means Creation and Excellence.
In all its dedicated fields - jewelry, watchmaking, fashion, perfumes, beauty products, hospitality, and services Luxury is linked to perfection. Define Luxury is subjective; it is generally considered as luxurious all that is elegant, sophisticated and expensive. The spectrum of luxury brands ranges from world-famous brands to more confidential handcraft “Houses”. Thus, consumers of luxury products and services are concerned by both quality and standards of processing.
EIML Paris offers a five-year higher education program from Bachelor to Master’s level specialized in Luxury Marketing. Created in collaboration with the major economic players in the luxury sector, the program provided at EIML Paris trains managers to be and is particularly suited to those seeking a career with high responsibilities in various sectors: - Purchasing: Raw material Buyer, Merchandiser Products Manager, Retail Operator, etc. - Marketing: Product Manager, Marketing Survey Consultant, E-marketing Projects Manager, Category Manager, etc. - Communication: Press and Media Officer, Event Communication Manager, Public Relations Officer, Media planner, etc.
- Candidates’ profiles can be very diverse. The most important is to care for aesthetics, perfection, be creative,have a taste for communication, possess analytical skills for patterns and trends, and be sensitive to the arts and letters. - Candidates have to show 2 years of successful higher education or having earned a Bachelor degree or an equivalent. - For non-native speakers, English proficiency proof document is needed (English tests or a recommendation letter from your current school).
- A Certificate is given upon completion of all assignments such as multiple-choice questionnaire, group work,case studies. - Active class participation and company visits are mandatory. - Students can earn 2 to 8 ECTS (European credits) for the courses taken during the Summer Session.
SUMMER SESSION PROGRAM 2018
FASHION AND FASHION DESIGN INDUSTRY FROM FROM JUNE 18TH TO JUNE 22ND - Fashion Market in France and Europe - Fashion and French Designers - Brand Management in Fashion and Accessories - Create your moodboard and collection - Haute Couture and Made in France know-how - French Dress Code - Merchandising - Company visits / conferences and cultural visits - Visit of Versailles Castle - Store tour in Faubourg Saint Honoré
FRAGRANCE AND COSMETIC INDUSTRY - FROM JUNE 25TH TO JUNE 29TH - Cosmetic and Perfume Market in France and Europe - History of iconic French Perfume - Brand Management in Cosmetics and Perfume - Create your own Eau de Cologne - Consumer Behaviour and Trends - French ceremonial of Sales - Distribution in Europe and Travel Retail - Company visits / conferences and cultural visits - Merchandising tour in different perfume stores
JEWELRY AND WATCHES INDUSTRY FROM JULY 2ND TO JULY 6TH - Jewelry and Timepieces Market in France and Europe - History of Jewelry and Timepieces - Brand Management in Jewlery and Timepieces - Jewlery Design and Mockup - Gemology - French Etiquette and ritual - Company visits / conferences and cultural visits - Jewelry tour in Place Vendôme
LUXURY HOSPITALITY MANAGEMENT FROM JULY 9TH TO JULY 13TH - Luxury Hospitality Market in France and Europe - Focus on French Designers and Interior Design - Hospitality Brand Management - Chef Business Models and History of French Haute Gastronomie - Concierge Services - Tableware workshop - Company visits / conferences and cultural visits - Visits of 5 star hotels and palaces - Wine Tasting
LUXURY CODES FROM JULY 16TH TO JULY 20TH
Luxury Markets and Key Players- Luxury Codes- Customer Relationship Management in luxury sector- Brand Management in Luxury- Store visits (Place Vendôme)- Merchandising Strategies
- Administration fees: 30 € non refundable - Tuition fees for one summer module: 750 € - Fees decrease when applying for more than one module - 2 summer modules: 1350 € - 3 summer modules: 1750 € - 4 summer modules 2000€- The entire program: 2250 €
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