Course - Strategic Creativity

ERAM Crossmedia College

Program Description

Course - Strategic Creativity

ERAM Crossmedia College

Course - Strategic Creativity

 (To be opened in Sep. 2015)

Creative people often feel somewhat guilty if asked about how they managed to come up with something because they simply “saw” it. It seemed obvious to them after a while. This is due to their ability to 1) associate prior experiences and 2) synthesize them, creating different ones. The reason they are able to do this is that they have had more experiences or have thought more about them than other people. Unfortunately, this is not common. Many people in our industries have not enjoyed diverse experiences which means they don't have enough “dots” to be able to connect them. They end up designing solutions that are too "linear", without a broad enough perspective with regards to the challenge before them. As Steve Jobs told Wired magazine in February of 1995: "The broader our understanding of the human experience, the better design we will have."

The Strategic Creativity module, designed by Pedro Soler and Xavier Manzanares, introduces all kinds of exercises and new inspirations from the artistic and commercial points of view, always stimulating for our students' creative development. The main areas covered are: "New Media Art", "Digital Entertainment", "Cognitive Psychology", "Creative Visual Communication" and "Social Innovation".

Creativity, i.e. the invention of “the new”, cannot be explained, by definition. But we can create an environment in which this, the most singular and important factor for professional success, emerges. And it is this objective which this module pursues.

The module will feature the presentation of papers, visits by artists and access to current research. In short, examples of Creativity in the fields of Neuroscience, Biology and Psychology. All this will serve to shape students' own concepts and projects, whether alone or in groups, always incorporating the exercises completed throughout the learning process.


  1. Creativity course description.
  2. Activities and exercises to encourage creative development.
  3. Collaboration tools.
  4. Introduction to the literature on Creativity.
  5. Emergency - Biology and Creativity.
  6. Neuroscience: Where does Creativity come from? Creativity and the brain.
  7. Artificial Intelligence, emergent systems in Programming. Limits.
  8. Art and space. Body and Time.
  9. Project maps. Mind maps.
  10. The cutting edge. Net art. Art and Technology.
  11. Interactivity, interfaces, and Videogames.
  12. Circuits and Electronics, the Creativity of circuits. Hackers, philosophy and practice. Sound and noise. Biocircuits. Metaphorical circuits. Soft circuits.
  13. Basic needs. Creative challenges of the real world. Technological intervention, Smart Cities, energy, business.
  14. Public Art. Street Art / Advertising: Open walls, Signs, Ads, Free Money, Urban Movements.
  15. Architecture. Mapping.
  16. Economy. Culture and Accounting. Numerical Creativity. Creative spreadsheet research.
  17. Collective intelligence and cultural practices.

Prices Strategic creativity:

  • European : 950 €
  • European scholarship : 700 €
  • No european : 1600 €
  • N. European scolarship : 960 €
  • Student : UDG 760 €

Learning Objectives

Specific skills

- Developing a capacity for analysis, synthesis and critical judgment, identifying and explaining causes and contexts.

- Identifying, evaluating, and using current and novel methods for the completion of projects featuring a high degree of creativity and research on their design. Taking on research and knowledge transfer activities in the professional world.

- Identifying, evaluating and applying knowledge about Creativity and the skills learned in this context to new technologically related applications and developments.

- Integrating new knowledge and connecting apparently unrelated ideas, even when they come from fields different from one's background.

- Working individually and on transdisciplinary teams, establishing those relationships which can help the most to foster and sustain potential collaborative efforts.

Personal skills:

- Bringing creativity to any challenge or context.

- Ability to generate new ideas from complex relationships, whether individually or in a group.

- Developing and demonstrating oral, visual and written communication skills and techniques.

- Demonstrating a critical awareness of current and public issues.

- Working both independently and on teams, exhibiting a capacity to undertake and think critically about functions and responsibilities.

- Critically reviewing and applying knowledge to a wide range of projects and applications.

- Managing and taking responsibility for one's work.

Educational activities

- Lecture and participatory classes (1.5 ECTS).

- Analysis and case studies (0.5 ECTS).

- Practical classes and the writing of reports (3 ECTS).

- Searching for information, teamwork and the presentation of papers (1.5 ECTS).

- The completion of exercises and simulations (1 ECTS).

- Attendance at seminars (0.5 ECTS).

Tutoring and evaluation criteria 

A global project will be carried out, overseen by the module's tutors. These will focus on the acquisition of both "hard skills" and "soft skills," as previously cited in this document.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Full time
950 EUR
Start date Sept. 2017
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration Request Info
Price 950 EUR
- European, scholarships available