Course - Public Relations: International Perspectives
Time of courses: Autumn / Spring
The course is available from the academic year 2013-2014
Course structure: The course consists of 10 classes. This course is designed in such a way that offers important insights into the development of public relations and communications strategies. The cases examined in this course demonstrate the breadth of contemporary public relations practice and the increasing importance of the public relations function in both public and private sector organizations worldwide. The first half of the course is devoted mostly to the theoretical aspects covering. The practice of public relations that has developed significantly, particularly in western countries, from its post-World War II technical and media relations roots into a more sophisticated function that is recognized as an integral part of all organizational efforts to communicate with groups of people ranging from the media to employees.
Teaching methods: Discussions on the basis of assigned literature (in English). The students are obliged to prepare every week. During the class we will analyze not only the case-study itself, but also the problem itself and a possible number solutions. This seminar course is offered primarily to BA students, but it can be adjusted to MA level as well.
Program taught in: