Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete plan—from market research to communication and advertising—with our full-time studies in Marketing Management and Digital Marketing. Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley. International students qualify for Optional Practical Training (OPT).

Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.

"I met people from so many different countries and got to know their culture and their ideology. The academic life was outstanding."

—Evelyn Lentz, Senior Business Manager at Hubert Burda Media (Hamburg, Germany)

Marketing Management Immersive

Acquire a strong foundation in applied skills by taking control of a marketing project for a Silicon Valley company. Learn marketing analytics and research to develop a new marketing strategy with operational recommendations.

Whether you are seeking to manage a marketing team or a whole business, gain the foundational marketing skills to succeed in your management career.

Receive a certificate upon completion and be eligible for an internship.

  • Length: 1 semester
  • Format: Full time
  • Prerequisite: 3 years undergrad
  • Internship Option: Yes
  • Award: Certificate
  • Cost: $11,000

Students must have a minimum of three years of undergraduate coursework for admission.
International students must meet English Language Proficiency requirements.

Outcomes

  • Analyze current market conditions.
  • Investigate the relationships of product, price, promotion, distribution, customer relationship management and packaging.
  • Develop an integrated marketing plan.

Core Courses

  • Marketing Research: Concepts and Techniques | BUS ADM X460.6
  • Marketing Strategy | BUS ADM X415
  • Global Business and Marketing Strategy | BUS ADM X474.5
  • Marketing Metrics | BUS ADM X467.6

Bonus: Career Development (CEU)

Gain career orientation and hands-on training for successful job placement and career advancement. This special course includes workshops on soft skills, interview methods and technical skills, as well as personalized career coaching and professional network development.

Prepare for an Internship

With your Award of Completion in hand, you're ready to take part in an internship at a leading company in San Francisco or Silicon Valley! Read more about internships.

Fall 2019 Cohort

  • Dates: September 4–December 12, 2019
  • Application Due: July 22, 2019

Spring 2020 Cohort

  • Dates: January 15–May 15, 2020
  • Application Due: November 18, 2019

Start Working Through an Internship or OPT

Industry Growth
Employment of advertising, promotions and marketing managers is projected to grow 10 percent by 2026.

"As I was getting involved with the startup ecosystem, my goal was to learn how to use the marketing potential for them."
—Mauricio Benvenutti, StartSe partner and serial entrepreneur/marketer

Local Opportunities
San Francisco ranks #7 in the highest employment of marketing managers in the United States.

Internships

If you successfully complete the Marketing Management or Digital Marketing Immersive—or both—you can start working through a three-month internship at a leading San Francisco or Silicon Valley company!

  • Put your newfound skills to work
  • Gain work experience
  • Build connections
  • Expand your network

You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Marketing Management or Digital Marketing.

Optional Practical Training (OPT)

Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the Marketing Management and Digital Marketing Immersive, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).

Imagine yourself planning and executing a market analysis project. Creating an entire marketing campaign for a new startup company. Analyzing data to perform segmented and personalized marketing.

With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.

Our graduates are working at top companies, including:

  • Salesforce
  • Adobe
  • SAP
  • Apple
  • IBM
  • Google
  • Facebook
  • LinkedIn
  • Intuit
  • Macy's

Your Classroom

Berkeley: Located just a few blocks away from the UC Berkeley campus.

UC Berkeley Extension
Golden Bear Center
1995 University Ave.
Berkeley, CA 94704

San Francisco: Located in the bustling downtown area.

UC Berkeley Extension
San Francisco Campus
160 Spear St., Floors 5, 6 and 7
San Francisco, CA 94105

Program Requirements for International Students

Online Information Session

This program is structured so that international students can fulfill their Visa requirements for full-time study, as well as have the opportunity to be eligible for internships and Optional Practical Training (OPT).

English Proficiency Requirements

International applicants must submit official evidence of English-language proficiency. Sometimes exceptions to this requirement are made. Please note that the submission of language proficiency scores or other forms of verification does not guarantee acceptance into the program. Scores must be from the past two years.

English Language Test Minimum Score for Professional Diploma Program
TOEFL 79
IELTS 6.5
Cambridge Advanced 176

Don't meet these requirements? Apply to our 6-week summer English program (July–August) to raise your English-language proficiency.

To be eligible, you must meet the following English-language requirements:

  • 74–78 TOEFL
  • 6 IELTS

Learn more by emailing summerimmersive@berkeley.edu.

PDP Program Requirement

Because this is a cohort-based program and full-time attendance is required to maintain your visa status, you must attend all scheduled courses.

F-1 Visa Application and F-1 Transfer Process

If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F-1 student visa to attend PDP. Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study (PDP is full time). Your PDP acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.

If you are an F-1 student at a different U.S. institution, you must complete the F-1 transfer process to attend PDP. The transfer must be initiated by your current school.

Program taught in:
  • English

See 27 more programs offered by UC Berkeley Extension »

Last updated July 3, 2019
This course is Campus based
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Jan 15, 2020
Duration
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11,000 USD
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