This unique experience will give participant initially a truly international insight.
Into the European approach to creativity and the business of fashion. The diverse cultural histories of the 4 fashion capitals give each city its own individual take on the global fashion industry. This experience is designed to give insight into the mechanisms and processes that link the variety of historical and cultural contexts to the global fashion industry. In each city the students will have the opportunity to develop a creative project related to a subject specialism. An exciting opportunity to visit internationally acclaimed fashion shows and exhibitions will be offered whenever possible.
Fashion & the cities Europe > 30/06/2014 - 18/07/2014
full package € 6.400*
Fashion & the cities Asia > 30/06/2014 - 25/07/2014
full package € 9.900
The Fashion & The Cities - full package - includes also flights between London and Milano, and between Milano and Paris, and/or between Paris and Shanghai (one-way flight) plus transfers to the city center. Flights are on fixed dates, on selected airlines and will be communicated at the time of the enrollment by the admission offices. The start of the course will be in London. The payment for the Fashion & The Cities fees must be done to Istituto Marangoni London (see below for details). The closing date for applications for the ‘Fashion & The Cities’ courses is 06/06/2014.
week 1 • the capsule collection
London > 30/06/2014 - 04/07/2014
London is a source of inspiration, experimentation and cutting-edge concepts where fashion design meets contemporary art. the diversity of style and the culture behind it in london is underlined by the unique approach to the fashion industry of the city. In london students will be introduced to a project, drawing on the inspiration that top designers find inspiring about this city. Leading on to fashion design development students will then learn to put together a mini collection of ideas, develop mood boards and trend analysis that will underpin their design concept. London lives for all that is fresh and new, finding original approaches to the subject, questioning the rules and pushing the boundaries of style and taste.
week 2 • the image creation
Milano > 07/07/2014 - 11/07/2014
Style is in the dna of italy and milano celebrates this through its fashion culture, reflected in its own unique interpretation of styling and fashion communication publishing. The multiplicity of fashion business in the city supports one of the worlds biggest fashion industries. It is in this city that styling and fashion photography was born. it is where the worlds most acclaimed fashion publicity and editorial campaigns are produced. Participants will have the opportunity to choose a fashion season, an italian brand and identify with styles and trends to build basic research that will allow them to make their own photo-shoot. Through contacts developed with showrooms, students will be able to make a coherent choice of garments and accessories in relation to the research, as real stylists do before a shoot. Milano is the home of contemporary fashion with a refined and focused outlook. Milano is renowned for making trends a reality and turning the creativity of designers into viable proposals that work in every market.
week 3 • new business venture
Paris > 14/07/2014 - 18/07/2014
Paris is the birthplace of fashion. Here students will look at marketing and will acquire a real taste of the business through an inspiring project. Paris is in “the business of elegance”. After carrying out research into the luxury of fashion and the city, students will create a visual business plan to launch a new line for an existing label of their choice, guided by the provision of informative seminars on contemporary fashion marketing. With the history of couture still rooted in the heart of the french fashion industry, paris combines a chic outlook with a winning formula for quality and design. The rules of fashion are created here, through an understanding and appreciation of elegance and tradition.
week 4 optional extension • future fashion economy
Shanghai > 21/07/2014 - 25/07/2014
Following the renowned world fashion capitals milano, paris, london and new york, shanghai claims the title of fashion capital of the East, without doubt the fashion capital of the future. The centre for production, technology and fashion innovation in the world’s new leading economy cannot be ignored and this exciting emerging culture needs to be experienced first hand.Look at what makes shanghai new and unique and what contribution it will make in the near future to the fashion industry of the world from the commercial, technological and creative prospectives.
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