This course is held in the English language.
Schedule: Lessons run from Monday to Friday, full-time.
Target: The course is designed for students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.
Methodology and structure: The primary objective of the Fashion Styling course is to teach you to develop a creative interpretation of fashion trends in line with the current “lifestyle”.
You will learn how to comprehend product values and manufacturing excellence, select and define the key products values and fashion content, develop communication skills and develop the ability to present a fashion styling project and contemporary visual merchandising strategy.
The course covers the history of fashion in order to both identify trends and understand the communication processes. The course presents a specific focus on artisanship, especially related to the “Made in Italy” supply chain and approach to design. The evolution of trends and styles are presented through a historical, cultural, social and economic relevance in order to provide the foundation to develop the necessary skill set to understand and analyse the contemporary fashion system.
During the course, you will learn how to use video making software as well as photography and video editing techniques. In addition, you learn how to analyse the different “video languages” and the influence and role of new media in the fashion system. The course will provide you with critical analytical skills about contemporary trends related to video production, understanding the key contents and design techniques. Moreover, the education path provides technical and methodological skills in visual design, in particular how to use graphic design software to create a customised publication and multimedia projects.
Based on an analysis of the trade press, you learn how to create a written and visual narrative and communication project, taking into consideration the appropriate styles and brand identity.
As part of the project in the classroom, you have the opportunity to visit showrooms and interact directly with industry professionals.
About the School
Florence boasts one of the world most important artistic and cultural heritage, but it is also a city with a long history in Italian design.