The Fashion Styling course provides students with the skills and tools to interpret trends and values in the fashion manufacturing supply chain. The program focuses on developing strategies of fashion styling and fashion communication in order to transfer the intangible values of the artifact to the contemporary global market. The Fashion Stylist must be able to critically analyze and develop the key content to be communicated, that includes the selection of appropriate media and creation of both print and digital promotional campaigns.
Central to this didactic philosophy of involving professionals and industry, the IED Firenze Fashion Communication program has partnered with LUISAVIAROMA.com. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers.
Professional profile - The Fashion Stylist plays an important role in fashion publications for both print and digital formats as well as in industry-related marketing and press offices. This profession includes such positions as Visual Merchandiser, Trend Forecaster, Fashion Event Planner, Fashion Blogger and Social Media Manager in the fashion and fashion-related industries.
Schedule - Lessons run from Monday to Friday, full-time.
Target - This course is for students and young professionals with qualifications from upper secondary school interested in a multifaceted career in the fashion industry.
Methodology and structure - The primary objective of the Fashion Stylist course is to teach students to develop a creative interpretation of fashion trends in line with the current “lifestyle”.
Students will learn how to understand product values and manufacturing excellence, select and define the key products values and fashion content, develop communication skills and develop the ability to present a fashion styling project and contemporary visual merchandising strategy.
The course covers the history of fashion in order to both identify trends and understand the communication processes. The program presents a specific focus on artisanship, especially related to the “Made in Italy” supply chain and approach to design. The evolution of trends and styles are presented through an historical, cultural, social and economic relevance in order to provide the foundation to develop the necessary skill set to understand and analyze the contemporary fashion system.
During the course students will learn how to use video making software as well as photography and video editing techniques. In addition, students will learn how to analyze the different “video languages” and the influence and role of new media in the fashion system. The course will provide students with critical analytical skills about contemporary trends related to video production, understanding the key contents and design techniques. Moreover, the program will provide technical and methodological skills in visual design, in particular how to use graphic design softwares to create a customise publication and multimedia projects.
Based on an analysis of the trade press, students will learn how to create a written and visual narrative and communication project, taking into consideration the appropriate styles and brand identity.
As part of the project in the classroom, students have the opportunity to visit showrooms and interact directly with industry professionals.
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Last updated March 22, 2018