Course - Electronic Business

Russian State University For The Humanities

Program Description

Course - Electronic Business

Russian State University For The Humanities

Course - Electronic Business

Language: English

Time of courses: Spring. This course is available from the academic year 2012-2013

This course is designed to provide an overview of E-Commerce models, applications, decisions and issues. Examples of materials covered in this course are E-Commerce Business and revenue models, E-Commerce Strategies and marketing concepts, specific applications such as B2B, web 2.0, E-Learning and E-Government, as well as technology, security and payments. This course will benefit students with an interest in working in an E-Commerce environment, starting their own E-Commerce business or evaluating E-Commerce activities.

Objectives

Upon successful completion of this course, students will be able to:

  • Outline a basic model of the Internet technology infrastructure
  • Assess E-Commerce strategies and applications, including online marketing, E-Government, E-Learning and global E-Commerce
  • Discuss the significance of Web 2.0 content and social networks in E-Commerce
  • Differentiate electronic marketplaces and give examples of E-tailing products and services
  • Compare B2B and B2C E-Commerce strategies, including market segmentation
  • Categorize advantages and disadvantages of different online payment options
  • Discuss common legal, ethical and tax issues in E-Commerce
  • Use the knowledge of online security issues to assess existing websites
  • Use the knowledge of the major E-Commerce revenue models to evaluate existing websites

Course Outline

ADMN 344: E-Commerce is divided into thirteen weeks as follows:

  • Topic 1: Overview of Electronic Commerce (EC)
  • Topic 2: E-Marketplaces (Auctions, Portals etc.)
  • Topic 3: E-Tailing Products and Services
  • Topic 4: Online Marketing and Online Consumer Behavior
  • Topic 5: Business- to-Business E-Commerce
  • Topic 6: E-Government and E-Learning
  • Topic 7: Web 2.0, Social Networks and Search Engine Optimization
  • Topic 8: E-Commerce Security
  • Topic 9: Payment Solutions and Order Fulfillment
  • Topic 10: E-Commerce Strategy and Global Issues
  • Topic 11: Legal, Ethical and Tax Issues
  • Topic 12: Launching an E-Commerce Business
  • Topic 13: E-Commerce Business Analysis Term Project
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
Full time
Price
Price
Information
Deadline
Locations
Russia - Moscow
Start date: Sept. 2017
Application deadline Request Info
End date Request Info
Dates
Sept. 2017
Russia - Moscow
Application deadline Request Info
End date Request Info