Marketing is critical to any organization that wants to maintain and expand its share of the market. Gain the practical skills to design a complete plan—from market research to communication and advertising—with our full-time studies in Marketing Management and Digital Marketing. Put your skills to work with an internship at a leading company in San Francisco or Silicon Valley. International students qualify for Optional Practical Training (OPT).

Develop business opportunities while learning industry-standard marketing principles and best practices. Choose from a variety of electives that best fit your education and career goals—whether you want to work in marketing or better understand marketing concepts to become a well-rounded business employee.

"I met people from so many different countries and got to know their culture and their ideology. The academic life was outstanding."

—Evelyn Lentz, Senior Business Manager at Hubert Burda Media (Hamburg, Germany)

Digital Marketing Immersive

Learn the most advanced skills in marketing data analytics by applying big data to engage with consumers, create meaningful experiences and scale your brand's outreach. You also gain managerial skills and competencies for strategic marketing and business development.

Learn how to use various data sources to build digital marketing strategies, including personalized consumer profiles and communicating effectively through digital marketing channels.

Receive a certificate upon completion and be eligible for an internship.

  • Length: 1 semester
  • Format: Full time
  • Prerequisite: Marketing Management or equivalent
  • Internship Option: Yes
  • Award: Certificate
  • Cost: $11,000

Students must have a minimum of three years of undergraduate coursework for admission.|
International students must meet English Language Proficiency requirements.

Prerequisites

Students who apply to the Digital Marketing Immersive must have completed the Marketing Management Immersive or be in the process of completing or have completed a recognized Marketing certificate or degree.

Outcomes

  • Acquire and analyze data for marketing intelligence and personalized marketing.
  • Develop digital marketing strategies based on data analytics.
  • Effectively analyze and report on market and consumer trends to management.

Core Courses

  • Social Media Marketing Strategies | BUS ADM X432.5
  • Digital Marketing | BUS ADM X464.4
  • Marketing Data Visualization | BUS ADM X465.5
  • Marketing Analytics Tools and Technologies | BUS ADM X466.4
  • Managing Product and Go-to-Market Strategies | BUS ADM X448

Bonus: Career Development (CEU)

Gain career orientation and hands-on training for successful job placement and career advancement. This special course includes workshops on soft skills, interview methods and technical skills, as well as personalized career coaching and professional network development.

Completing Your Studies

Once you've completed this one-semester immersive, you'll receive an Award of Completion. You're also eligible to apply for an internship!

Fall 2019 Cohort

  • Dates: September 4–December 12, 2019
  • Application Due: July 22, 2019

Spring 2020 Cohort

  • Dates: January 15–May 15, 2020
  • Application Due: November 18, 2019

Start Working Through an Internship or OPT

Industry Growth
Employment of advertising, promotions and marketing managers is projected to grow 10 percent by 2026.

"As I was getting involved with the startup ecosystem, my goal was to learn how to use the marketing potential for them."
—Mauricio Benvenutti, StartSe partner and serial entrepreneur/marketer

Local Opportunities
San Francisco ranks #7 in the highest employment of marketing managers in the United States.

Internships

If you successfully complete the Marketing Management or Digital Marketing Immersive—or both—you can start working through a three-month internship at a leading San Francisco or Silicon Valley company!

  • Put your newfound skills to work
  • Gain work experience
  • Build connections
  • Expand your network

You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Marketing Management or Digital Marketing.

Optional Practical Training (OPT)

Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the Marketing Management and Digital Marketing Immersive, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).

Imagine yourself planning and executing a market analysis project. Creating an entire marketing campaign for a new startup company. Analyzing data to perform segmented and personalized marketing.

With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.

Our graduates are working at top companies, including:

  • Salesforce
  • Adobe
  • SAP
  • Apple
  • IBM
  • Google
  • Facebook
  • LinkedIn
  • Intuit
  • Macy's

Your Classroom

Berkeley: Located just a few blocks away from the UC Berkeley campus.

UC Berkeley Extension
Golden Bear Center
1995 University Ave.
Berkeley, CA 94704

San Francisco: Located in the bustling downtown area.

UC Berkeley Extension
San Francisco Campus
160 Spear St., Floors 5, 6 and 7
San Francisco, CA 94105

Program Requirements for International Students

Online Information Session

This program is structured so that international students can fulfill their Visa requirements for full-time study, as well as have the opportunity to be eligible for internships and Optional Practical Training (OPT).

English Proficiency Requirements

International applicants must submit official evidence of English-language proficiency. Sometimes exceptions to this requirement are made. Please note that the submission of language proficiency scores or other forms of verification does not guarantee acceptance into the program. Scores must be from the past two years.

English Language Test Minimum Score for Professional Diploma Program
TOEFL 79
IELTS 6.5
Cambridge Advanced 176

Don't meet these requirements? Apply to our 6-week summer English program (July–August) to raise your English-language proficiency.

To be eligible, you must meet the following English-language requirements:

  • 74–78 TOEFL
  • 6 IELTS

Learn more by emailing summerimmersive@berkeley.edu.

PDP Program Requirement

Because this is a cohort-based program and full-time attendance is required to maintain your visa status, you must attend all scheduled courses.

F-1 Visa Application and F-1 Transfer Process

If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F-1 student visa to attend PDP. Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study (PDP is full time). Your PDP acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.

If you are an F-1 student at a different U.S. institution, you must complete the F-1 transfer process to attend PDP. The transfer must be initiated by your current school.

Program taught in:
English

See 20 more programs offered by UC Berkeley Extension »

Last updated July 3, 2019
This course is Campus based
Start Date
Sep 4, 2019
Jan 15, 2020
Duration
1 semester
Full-time
Price
11,000 USD
Deadline
July 22, 2019
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Dec 12, 2019
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Dec 12, 2019
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