Competitive Intelligence in Asia

General

Program Description

Competitive Intelligence in Asia

Course Overview


In this two-day seminar you will work with one of the world's foremost strategic thinkers to build your competitive intelligence skills and add real value to your company's business performance. The course focuses on a structured approach to collecting, storing and delivering key information for management decision making. It outlines the main components of a competitor intelligence system within a company and shows where competitor intelligence fits in to provide a consolidated picture, which can assist in the development of strategy and provide immediate information for tactical decisions.

Why shall you attend?


Sound marketing decisions rely on the availability of market information in order to develop strategies, to decide on tactics or to measure performance. However in many companies, essential information is not properly collected, analyzed and utilized. This two-day seminar trains you on the newest trends in competitor intelligence to equip you with the tools to transfer market information into crucial strategies that helps your company to stay ahead of your competitors in Asia.

Do you want to

  • Identify information needs within your organization?
  • Collect information in the most efficient way (internal and external)?
  • Convert gathered information into valuable intelligence?
  • Communicate your findings to senior management and provide hereby a solid basis for corporate strategy decisions?
  • Build competitor profiles and predict their next moves?
  • Exploit competitors' weakness and undermine their strengths?
  • Counter any adverse competitor actions using intelligence?
Last updated January 2018

About the School

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of mu ... Read More

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of multi-national companies that operate a business in Asian countries. Our focus is to provide management with sound corporate strategy training and a hands-on knowledge of Asia. Our seminars enable participants to equip themselves with the newest skills, tools, and techniques to collect and analyze information that is crucial to stay competitive in the fast and ever-changing Asian markets. Our professional trainers educate participants on important topics such as competitive intelligence, competitor tracking and benchmarking, market segmentation and positioning, market entry and growth strategies and therefore enable companies’ key staff to make better decisions and secure the future success of their companies. Vision & Goals The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that strives to be the leading service provider of executive training seminars for companies in Asia. I-ASK is a world-class, first-of-its-kind institution, hosting top-notch training seminars across Asia to enable managers of multi-national and local companies that have strategic responsibility for companies, businesses or product lines with the most advanced and appropriate tools to create sustainable value for their companies in Asia. I-ASK brings together reputable professors and industry experts with a diverse group of managers and executives to share their valuable experiences and gain insights on the latest academic research in the fields of Market and Competitive Intelligence. Read less