Essential business training for new Silk Road managers & entrepreneurs
Due to the COVID-19 outbreak, the 2020 edition will be exceptionally organized online, from July 6 to July 31.
The ChinaMed Business Program (CMBP) offers a unique and intensive set of crash courses – for a total of 120 hours of intensive training – designed to equip a high-power group of prospective managers and entrepreneurs with strategic skills in the areas of business internationalization, cross-cultural management and creative entrepreneurship, with a focus on China and the Euro-Mediterranean region.
The CMBP curriculum has been specially developed by an international team of scholars of contemporary China together with European executive education specialists and China-based professionals. All faculty members are accomplished business executives, legal professionals, and academics from some of the world’s best universities and most dynamic companies.
The program aims to respond to the growing demand for highly-qualified profiles combining substantive competence on China and the Euro-Mediterranean region, good command of the basics of international business, and an entrepreneurial spirit free of naiveté.
Visit ChinaMed.it to learn more about the Sino-Mediterranean relationship.
A maximum of 50 participants is admitted to the program to ensure MBA-style interaction in class and during social activities.
The methodology employed by CMBP faculty is based on the principles of action learning, where teaching aims to develop knowledge, competencies, and attitudes that can quickly be operationalized in the business world.
Training sessions comprise formal lectures, team project work, case studies analysis, business model testing, start-up business plan simulations and both formal and informal conversations with a variety of guests who have the first-hand experience of entrepreneurship and management across China and the Euro-Mediterranean region.
A trademark of the CMBP is its faculty’s commitment to one-to-one business coaching: participants are encouraged to approach instructors and guests individually both during and after the program for advice and networking tips.
F2F plenary sessions
All participants work together with the facilitator in order to:
Discuss critical issues and share best practices
Acquire new tools/ methodologies/insights
Focus on specific key working areas, defining actionable plans
Participant work in sub-groups in order to:
Enhance their teamwork capacity
Deploy what has been learned in plenary sessions
Implement best practices and experiment new ones
The highly interactive learning environment in class through case study discussions and exercises
An MBA-style methodology based on real business cases
Group coaching at both group and individual level to boost skills, overcome gaps, stimulate innovation and deliver actionable plans
The CMBP is an intense learning experience, which involves 30 hours of online training per week, plus a variety of group projects and business development simulations.
The program is scheduled over 4 weeks, with classes normally running from 8.30 am to 11.30 am and from 1.30pm to 4.30pm (CET time).
Doing Business across China and the Euro-Mediterranean region
Digital Marketing for China
Chinese Consumer Behaviour
Innovation & Startups
Partner & promoting institutions
CMBP is promoted by the TOChina Hub, a partnership between the University of Torino, ESCP Europe Business School (Torino Campus) and the Torino World Affairs Institute (T.wai), and is hosted by Peking University
The TOChina Centre of the Department of Culture, Politics, and Society of the University of Torino is one of Italy's most dynamic knowledge hubs for smart engagement with contemporary China.
ESCP Europe is the world’s oldest business school. Triple-crown accredited (EQUIS, AMBA, AACSB), ESCP Europe, it welcomes 9,000 students and executives from 90 nations every year for BAs, MBAs, PhDs, and Executive Education.
T.wai, the Torino World Affairs Institute, is an independent research institution pursuing rigorous policy-oriented research in the fields of global politics and security studies, with a special focus on China.
Founded in 1898, Peking University (PKU) is the first national university in modern Chinese history and currently a member of the C9 League, which includes China’s élite tertiary education institutions.
A select group of universities and organizations from China and the Euro-Mediterranean region support the program as Associate Partners:
The CMBP could not exist without the generous support of its strategic donors: