Tour guide training programs often mix practical knowledge, such as tour design and logistics, with the psychological study of human behavior. Courses of this type are not limited solely to new students; established tour guides and directors can benefit from formal continuing education as well.

A certificate is an educational goal for many students who want to improve their visibility among aggressive job applicants. Certificates may help provide students with increased skills and experience in a number of diverse disciplines, such as business, finance, hospitality, leadership, and management.