Certificate Program in Marketing

Top Certificate Programs in Marketing

Marketing

A certificate commonly refers to a document indicating that an individual has successfully completed predetermined coursework or skills training in a given area. Strong variation exists among certificate programs in terms of content, requirements and duration.

 

Marketing studies can help students to become professionals in the industry, teaching them how to help businesses successfully promote and sell products through the use of marketing strategies, trend analysis, research and pricing.

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Certificate in Digital Marketing & Media

ISB International School Of Business Dublin
Campus Full time 1 semester September 2017 Ireland Dublin

This programme is designed for undergraduate business students who have a particular interest in the new and fast-changing digital world of marketing and media.This is a study abroad program for a duration of three months. The program provides students with knowledge and practical skills and also builds on their previous knowledge of management, communication and economics in a multi-cultural context. [+]

Best Course Studies in Marketing 2017/2018. This programme is designed for undergraduate business students who have a particular interest in the new and fast-changing digital world of marketing and media. This is a study abroad program for a duration of three months. The program provides students with knowledge and practical skills and also builds on their previous knowledge of management, communication and economics in a multi-cultural context. Modules Digital Marketing Digital Media Management & Organisations Social and Economic Aspects of Ireland Business Communication Skills Digital Marketing & Media Project Digital Marketing The aim of this module is to give international learners the knowledge and understanding of the role and function of digital marketing and the tools to plan, implement, analyse and evaluate a digital marketing campaign. On successful completion of this module learners should be able to: Describe the Irish Digital Marketing landscape and its future trends. Identify the theories, roles and functions of the main digital channels and social media. Recognise the importance and features of digital marketing in the context of the wider marketing communications function. Discuss the relationship between digital marketing and consumer trends in behaviour & media usage. Explain how the main theories, concepts, techniques and applications of digital marketing can be effectively developed to plan and implement a digital marketing strategy in the Irish market. Digital Media The aim of this module is to give students an understanding of the development and role of digital media in a modern, consumer society. It will also give... [-]

Certificate in Marketing & Media Management

Whistler Adventure School
Campus Open Enrollment Canada Whistler

Our Marketing & Media Manager Program students will design and produce a portfolio of photo and video work in an area of their choosing. Using these newly acquired skills, students will plan and implement a marketing strategy using internet marketing, social media and events to promote any business or product of their choice. Each course can be completed individually or combine all eight courses, including a co-op work placement, for a full program graduation. [+]

Program Highlights Our Marketing & Media Manager Program students will design and produce a portfolio of photo and video work in an area of their choosing. Using these newly acquired skills, students will plan and implement a marketing strategy using internet marketing, social media and events to promote any business or product of their choice. Each course can be completed individually or combine all eight courses, including a co-op work placement, for a full program graduation. Course Breakdown: 45 hours per course plus a 157.5 hour co-op work placement. Location: On Campus Program Summary Program Name: Marketing and Media Manager Program Hours: 472.5 (Full Time) Length of Study: 12 Months Credits: 24.5 Credential: Certificate CIC Eligibility: One year study permit and co-op work permit. Work and Study permits expire upon graduation. Entry Requirements: Minimum 18 years old & Proficiency in English. Intake dates: January, June & October Courses within the Marketing & Media Manager Program: Photography With the advent of the Social Media, photography has become paramount to brand marketing. This course will teach photography as well as the business of photography in order to help students create a successful media operation. The course will focus on the foundational skills necessary to be a photographer from learning how to analyze photographs to delivering professional products. Principals of small business management and marketing skills will be enriched with hands-on lab days shooting the Whistler valley. Combined, the course offers students an opportunity to become a part of this exciting, fast-paced element... [-]

CIM Certificate in Professional Marketing

The Marketers' Forum
Online Full time Open Enrollment United Kingdom London

The CIM Certificate in Professional Marketing is a great starting point for you if you have recently started or have some experience in a marketing role (such as a Marketing/Communications Executive) and wish to progress your career. [+]

Best Course Studies in Marketing 2017/2018. The CIM Certificate in Professional Marketing is a great starting point for you if you have recently started or have some experience in a marketing role (such as a Marketing/Communications Executive) and wish to progress your career. This course is also a good starting point for those that have experience in marketing-related fields, who may have been practising marketing but would now like more formal training and skills. By the end of the course, you will be able to: Manage the elements of the marketing mix to suit different customer groups Select the right promotional and digital tools for different audiences Continuously improve your customers’ experience. Entry Requirements You have A Levels, a Degree or a Level 3 qualification (or equivalent). You are likely to have some marketing experience. You want the core marketing skills to be more employable and accelerate your marketing career. What you learn Manage the elements of the marketing mix to suit different customer groups. Select the right communication and digital tools for different audiences. Continuously improve your customers’ experience. Why TMF? TMF results don’t just exceed the UK average. Our delegates regularly take first place in CIM courses globally. Be more than just another student ID# in an “exam factory”. Be a professional marketer – study your CIM Certificate at The Marketers’ Forum. Want to know more? Call us on 0800 024 8095, email info@themarketersforum.co.uk, or find your distance learning marketing course online and book it today. [-]

Certified Sales & Marketing Professional

Infonet Institute
Campus Full time 24 hours Open Enrollment United Arab Emirates Dubai

Dear participants, we are glad to have you with us in the process of learning the concepts and skills necessary to perform your role, responsibilities and functions as a Certified Sales Professional. [+]

Dear participants, we are glad to have you with us in the process of learning the concepts and skills necessary to perform your role, responsibilities and functions as a Certified Sales Professional.

This programme guarantees measured improvement indifferent levels of your sales activities. You will be exposed to many enlightening tools that are unmatched in the measured results they will produce for you and your organization.

This is a completely interactive programme and therefore you are requested to be open minded, sharing your ideas and experiences, asking questions and hence being hundred percent participative.

Introduction - Marketing

The Marketing Concept ... [-]


Marketing Certificate

University of Redlands
Campus Part time 11 months September 2017 USA Redlands

The Marketing Certificate features a broad exposure to marketing with specific concentrations in Internet and social media marketing, marketing research, integrated marketing communication, customer experience management and analytics. [+]

Best Course Studies in Marketing 2017/2018. The Marketing Certificate features a broad exposure to marketing with specific concentrations in Internet and social media marketing, marketing research, integrated marketing communication, customer experience management and analytics. The program is designed to provide a broad exposure to marketing campaign planning and execution by providing individuals with a variety of case studies and projects in which to further develop their experience in the field. It is well suited for junior or mid-level marketing professionals who are looking to grow and develop their professional expertise in marketing as well as those who may wish to pursue a career as a marketing manager. Concepts are examined from the perspective of small to mid-sized organizations, so you are able to learn both high-level strategies as well as mid-level implementation goals. Upon completion of the program, you will have developed a broad portfolio of skills and abilities related to the latest trends in the industry. Required courses include: Principles of Marketing (4 credits) Introduction to the concept of marketing and marketing principles, with a focus on how marketing creates value for the customer. Survey the marketing mix (product, price, promotion and place/distribution) and its application to products and services in profit and not-for-profit enterprises in a local, national and international environment. Marketing Research (3 credits) Learn how to make effective marketing decisions using marketing research. Explore market research sources, data collection, analysis, surveys, research theories and strategies. Evaluate quantitative and qualitative research with an emphasis on the value... [-]

Course in Sport Marketing Online

Johan Cruyff Institute
Campus or Online Part time 10 weeks September 2017 Spain Barcelona

The main objective of the Course in Sport Marketing is to understand the marketing concepts and apply them to sport management. After the course you’ll know how to use operational marketing tools that will improve your results as a sport marketing professional. [+]

In today’s world, marketing and communications have great relevance. Every day, thousands of unique and specialized apps appear which have a high differential value. This same specialization and rigor is being applied to educating sport marketing professionals. This innovative 10-week course will provide a first mover advantage to all those marketing professionals the sports industry includes. OBJECTIVES The main objective of the Course in Sport Marketing is to understand the marketing concepts and apply them to sport management. After the course you’ll know how to use operational marketing tools that will improve your results as a sport marketing professional. LEARNING OUTCOMES To know analysis and diagnostic tools for market research. To know, analyze and assess strategies for the development, launching and positioning of new products. To analyze and assess marketing strategies for the internationalization of sports activity. To have a good command of technological tools for the exploitation of business resources through marketing. To know, analyze and assess the role of digital communities and social media in sports business. To know basic digital marketing tools. ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits until obtaining the Postgraduate Diploma in Sport Management (32 ECTS) or the Postgraduate Diploma in Sport Marketing (27 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing & Sponsorship (60 ECTS). AIMED AT The program is aimed at those who wish to complete their education with a specialized course in... [-]

Certificate in Marketing and Customer Centricity

University of Johannesburg
Campus Part time 1 year February 2018 South Africa Johannesburg

Expand your marketing horizons by attending our highly acclaimed programme in Marketing and Customer Centricity designed to meet the needs of practising or aspiring marketers. [+]

Best Course Studies in Marketing 2017/2018. Do you find yourself in a position where you have to do the marketing for your unit or organisation, and you really do need better marketing knowledge? Your position rules out the long trek to obtain a marketing qualification and studying with a bunch of school leavers does not really appeal to you either. Yet you need to find a way to become a successful marketer. Read on....because the road to marketing success runs through the Certificate in Marketing & Customer Centricity... WHO SHOULD ATTEND? Candidates who should apply include: People in marketing, sales or PR positions, who do not have any marketing training. People from business units who increasingly need to market their business unit or product/services offered. People who want to supplement their engineering or technical skills base with marketing expertise. PURPOSE OF THE QUALIFICATION The objective of this programme is to equip participants, through the study of basic and advanced marketing principles, with the necessary competencies and skills in planning and applying marketing strategy, with the customer as key focus. PROGRAMME DURATION The programme commences in February each year and is presented over a period of one year, consisting of 23 contact sessions of three hours each. Classes are offered on Monday evenings from 17h45-20h30 on the Kingsway Campus. To successfully complete the Certificate in Marketing & Customer Centricity students need to pass six written assessments, one on each module. ADMISSION REQUIREMENTS The minimum admission requirements are: Senior Certificate (Grade 12)... [-]

Certificate in Marketing: Business on the Web

Butte College
Campus Full time January 2018 USA Chico

The Marketing program is designed to provide students with a well-rounded education in business operations, marketing principles, human relations, accounting, business law, economics and computer applications. [+]

Certificate in Marketing: Business on the Web Marketing Program Patrick Christensen, Chair (530) 895-2598 Department Office: BE 116 (530) 895-2371 Counseling and Advising: (530) 895-2378 About the Program The Marketing program is designed to provide students with a well-rounded education in business operations, marketing principles, human relations, accounting, business law, economics and computer applications. To be successful, students need basic competence in reading, written and oral communication, and mathematics. Also, students in this field should possess an interest in working with others, developing business strategies, and responding to today's competitive business environment and changing technology. High school students are encouraged to take courses in business, mathematics, communication, and computer applications. Foreign language and social science courses would be helpful. Career Opportunities This program is designed to teach students to solve problems, develop marketing strategies, make oral presentations, and write reports such as marketing plans and sales proposals. Marketing skills are useful in many job settings: retail, wholesale, manufacturing, social services, government, and education. These skills also are important for people who wish to improve their performance in existing jobs or develop their own businesses. Certificate in Business on the Web (15 Units) Student Learning Outcomes Upon successful completion of this program, the student will be able to: Understand business terms and concepts, and effectively communicate using the language of business. Make effective web-based business decisions using a systematic, evaluative, information-based approach. Required courses for the certificate: Principles of Marketing Business on the Internet Introduction to Interactive Web Design and Authoring... [-]

Italian Brands & Luxury Certificate

BAU International Academy of Rome
Campus Full time 10 days October 2017 Italy Rome

This certificate is focused on the critical success factors of the Italian fashion and luxury sector, an area where Italians have faced the challenges posed by globalization and recurring economic crises by optimizing product portfolios, shifting into new markets and increasing the perceived value of customer service. [+]

Best Course Studies in Marketing 2017/2018. This certificate is focused on the critical success factors of the Italian fashion and luxury sector, an area where Italians have faced the challenges posed by globalization and recurring economic crises by optimizing product portfolios, shifting into new markets and increasing the perceived value of customer service. Labs of creativity and design will be combined with classes, in-company visits and guest speakers lectures aimed to provide an exclusive educational program deep inside the fashion and luxury Made in Italy, which covers a huge variety of products, from textiles, haute couture, shoes and jewelry to yachts, cars, home furniture, food, hospitality and tourism services. Tailor your learning experience This certificate requires 42 contact hours and can be completed in 10 days, 2 weeks or in a 3-month period combined with other certificates. Contact us to know more about the scholarships available through the BAU Foundation and to customise your program. Certificate intakes are available every 2nd week of the month and applicants, especially non european, are strongly suggested to complete the enrollment process at least 40 days before the beginning of the selected course. Minimum number of participants to activate the Certificate: 15 students Accommodation can be arranged upon request Tuition fee: 1.200 € Application fee: 150 € that will not be refunded in case of visa denial [-]

Professional Program Certificate in Digital Marketing (Wharton School of the University of Pennsylvania)

edX
Online Full time Part time September 2017 USA Cambridge

Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. [+]

Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omni-channel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it. Average Length: 5-6 weeks per course Effort: 3-5 hours per week, per course Number Of Courses: 4 Courses in Program Subject: Business & Management, Data Analysis & Statistics Institution: The Wharton School of the University of Pennsylvania Language: English Video Transcripts: English Price (USD): $585 per course Job Outlook 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing. (whitepaper by Grovo) In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles. Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. (Bureau of Labor Statistics) Career opportunities as a Marketing Manager, Digital Marketing Analyst,... [-]

Marketing Direction

ADEN campus Republica Domincana
Campus Full time 130 hours January 2018 Dominican Republic Santo Domingo

CREATING differentiated value propositions and highly competitive [+]

Best Course Studies in Marketing 2017/2018. CREATING PROPOSALS FOR VALUE DISTINCT and highly competitive GOALS Assess changes in the environment, the consumer and technology and its impact on company strategy. Structuring proposals designed from the customer value, segmented and tailored to the current demands, either in local and international markets. Digital tools to integrate different marketing processes. Develop a systemic approach that allows linking processes, activities and tools. Build and maintain customer relationships based on recognition of unmet opportunities, development of appropriate channels and using metrics to measure the degree of satisfaction. Experientialize processes using simulations for understanding reality widely. Recognizing the impact of new marketing tools in creating and sustaining lasting relationships. recipients This program is aimed at those who are responsible in their own company or in the functional areas of Marketing or Marketing in national and international organizations and media agencies who need to develop knowledge regarding the current use of the Internet and its applying them as a business platform tools, as well as on the new trends in Marketing and business processes. CURRICULUM DEFINITION OF VALUE CREATION MODEL · 40 hours. CHANNEL LINKING DEVELOPMENT STRATEGIC · 50 hours. IMPLEMENTATION OF MARKETING BUSINESS MODEL · 40 hours. Certification University of California at Irvine · Extension and ADEN International Business School, jointly awarded certificate of specialization (^) in Marketing who meet the program requirements. (^) Certificate of Continuing Education, which accredits no title or degree, to be issued in USA. ADEN reserves the right to change certifi... [-]

Higher Certificate in Marketing

IMM Graduate School of Marketing
Campus Full time Part time 1 - 2 years February 2018 South Africa Johannesburg + 1 more

The Higher Certificate in Marketing consists of seven modules [+]

The Higher Certificate in Marketing consists of seven modules: MAR101 - Marketing 1 (20 credits) AL101 - Academic Literacy 1 (15 credits) FBC101 - Fundamentals of Business Communication 1 (20 credits) BM101 - Business Management 1 (20 credits) BN101 - Business Numeracy 1 (20 credits) ECO101 - Economics 1 (20 credits) SAM001 - Sales Management 1 (20 credits) The Higher Certificate in Marketing will be offered as a basic entry-level marketing qualification at level 5 of the NQF (HEQF aligned) and will consist of 135 credits. To qualify for the Higher Certificate in Marketing, students must write and pass examinations in all modules allocated to the certificate programme. The Higher Certificate in Marketing can be completed within a minimum of one year of full-time study or within two years of part-time study. This certificate must be completed within four years. Application procedure Applications must be submitted to the National Registrar within a five-year period after qualifying with any of the above-mentioned qualifications. On receiving the application, the Registrar will inform the applicant which additional modules need to be completed in order to qualify for the conferral of the Diploma in Marketing Management. The articulation must be completed within six years. [-]

Higher Certificate in Brand Building Practice

Vega School of Brand Leadership
Campus Full time 1 year February 2018 South Africa Johannesburg Durban Cape Town Pretoria + 3 more

​The Higher Certificate in Brand Building is an entry level qualification to gain the insight, skill and academic support required to pursue degree studies in brand communication and brand building and management. The focus is on critical thinking, fundamental strategic and accounting skills and developing students' creative confidence. This certificate programme contributes towards skills preparation and provides articulation into a relevant degree. [+]

Best Course Studies in Marketing 2017/2018. Higher Certificate in Brand Building Practice ​The Higher Certificate in Brand Building is an entry level qualification to gain the insight, skill and academic support required to pursue degree studies in brand communication and brand building and management. The focus is on critical thinking, fundamental strategic and accounting skills and developing students' creative confidence. This certificate programme contributes towards skills preparation and provides articulation into a relevant degree. Modules Brand Business Principles and Fundamentals Economics 1A Communication Science Business Communication and Digital Media 1A** Critical Thinking & Media Studies 1A** Business Calculations Introduction to Creative Development Accounting A** Work Integrated Learning **Modules for which students may achieve internal academic credits, depending on the chosen degree Career opportunities Junior member of a communication project team or further your studies in Brand Management or Communication Planning and Management. The Higher Certificate in Brand Building Practice provides a range of modules that will develop academic literacy, digital literacy, as well as creative and critical thinking skills required in an academic and industry environment. Modules are combine theoretical as well as practical application, with an introduction to real-world experience as creative, business and critical thinking skills. Entry requirements A NSC with Higher Certificate admission - a minimum of 30% for English is required; OR A NC(V) with Higher Certificate admission - a minimum of 40% in English on either First Additional Language or Home Language level, with a minimum of 30% in either Mathematics or Mathematics Literacy, a... [-]

Marketing Direction

ADEN campus Panamá
Campus Full time 130 hours March 2018 Panama Panama City

CREATING differentiated value propositions and highly competitive [+]

CREATING PROPOSALS FOR VALUE DISTINCT and highly competitive GOALS Assess changes in the environment, the consumer and technology and its impact on company strategy. Structuring proposals designed from the customer value, segmented and tailored to the current demands, either in local and international markets. Digital tools to integrate different marketing processes. Develop a systemic approach that allows linking processes, activities and tools. Build and maintain customer relationships based on recognition of unmet opportunities, development of appropriate channels and using metrics to measure the degree of satisfaction. Experientialize processes using simulations for understanding reality widely. Recognizing the impact of new marketing tools in creating and sustaining lasting relationships. recipients This program is aimed at those who are responsible in their own company or in the functional areas of Marketing or Marketing in national and international organizations and media agencies who need to develop knowledge regarding the current use of the Internet and its applying them as a business platform tools, as well as on the new trends in Marketing and business processes. CURRICULUM DEFINITION OF VALUE CREATION MODEL · 40 hours. CHANNEL LINKING DEVELOPMENT STRATEGIC · 50 hours. IMPLEMENTATION OF MARKETING BUSINESS MODEL · 40 hours. Certification University of California at Irvine · Extension and ADEN International Business School, jointly awarded certificate of specialization (^) in Marketing who meet the program requirements. (^) Certificate of Continuing Education, which accredits no title or degree, to be issued in USA. ADEN reserves the right to change certifi cates, partner universities and professors for... [-]

Marketing Direction

ADEN campus Salvador
Campus Full time 130  September 2017 El Salvador San Salvador

CREATING differentiated value propositions and highly competitive [+]

Best Course Studies in Marketing 2017/2018. CREATING PROPOSALS FOR VALUE DISTINCT and highly competitive GOALS Assess changes in the environment, the consumer and technology and its impact on company strategy. Structuring proposals designed from the customer value, segmented and tailored to the current demands, either in local and international markets. Digital tools to integrate different marketing processes. Develop a systemic approach that allows linking processes, activities and tools. Build and maintain customer relationships based on recognition of unmet opportunities, development of appropriate channels and using metrics to measure the degree of satisfaction. Experientialize processes using simulations for understanding reality widely. Recognizing the impact of new marketing tools in creating and sustaining lasting relationships. recipients This program is aimed at those who are responsible in their own company or in the functional areas of Marketing or Marketing in national and international organizations and media agencies who need to develop knowledge regarding the current use of the Internet and its applying them as a business platform tools, as well as on the new trends in Marketing and business processes. CURRICULUM DEFINITION OF VALUE CREATION MODEL · 40 hours. CHANNEL LINKING DEVELOPMENT STRATEGIC · 50 hours. IMPLEMENTATION OF MARKETING BUSINESS MODEL · 40 hours. Certification University of California at Irvine · Extension and ADEN International Business School, jointly awarded certificate of specialization (^) in Marketing who meet the program requirements. (^) Certificate of Continuing Education, which accredits no title or degree, to be issued in USA. ADEN reserves the right to change certifi... [-]