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Top Certificate Programs in Marketing Studies

Certification programs can help professionals in various fields prepare for licensing tests or to establish their competency in specific areas. A Certificate in Marketing can help professionals develop the knowledge and practical skills necessary to succeed in this rapidly evolving field.

What is a Certificate in Marketing Studies? This program teaches students about basic theories of marketing and consumer behavior, along with effective strategies for identifying a target audience, reaching new customers, and building brand awareness. Some programs give special emphasis to using the tools or channels that are available to modern marketers, such as social media. Other programs may teach students how to make appropriate pricing decisions, communicate effectively to both co-workers and clients, and effectively manage customer relationships.

The coursework for this certificate can help students improve their critical thinking, communication, and persuasion skills. Students often gain hands-on practice, conducting market research and developing strategies tailored to specific products or services. Students also learn how to interpret and analyze modern marketing campaigns.

The cost of earning this certificate is not uniform between every institution. Final pricing may depend on factors such as regional location and program length. Students should thoroughly research the costs of each program before choosing one; contacting each institution directly is the easiest way to obtain accurate information.

Students who earn this certification may pursue various career paths. The credential can help workers qualify for supporting or entry-level positions that require knowledge of advertising or sales. The certificate program can also prepare people in leadership positions to take on new roles in the marketing divisions of their companies. Upper managers may also advance their careers by earning this certificate, as they will be better equipped to make more informed decisions when employing marketing strategies or analyzing research results.

 

Applying to a certification program can be relatively easy. Numerous institutions offer both conventional classroom courses and online programs for students interested in obtaining this certificate. The application for most institutions can be completed online. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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21 Results in Marketing Studies

Emerson College

Advance your career in the field of strategic communication with our Public Relations Graduate Certificate. You’ll learn what it takes to successfully target individuals ... [+]

About the Program

Advance your career in the field of strategic communication with our Public Relations Graduate Certificate. You’ll learn what it takes to successfully target individuals and communities through the latest social media and emerging communication technologies. Our 16-credit certificate program allows career changes or professionals looking to re-tool in the industry with the credentials and experience necessary to compete for today’s top Public Relations jobs.

Your ability to communicate effectively will give you the power to bring about positive changes within any industry or sector. By learning to gain meaningful insight into your target audience’s beliefs and values you will be able to develop messages that resonate with the communities, cultures, and institutions you serve.... [-]

USA Boston
September 2019
Full-time
Part-time
1 - 1.5 years
Campus
Johns Hopkins University, Advanced Academic Programs

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills ass ... [+]

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills associated with conducting original research and will have the opportunity to connect with mentors and other professionals in the industry that will help them continue their education throughout the remainder of their professional career in research.

The Certificate in Applied Research for Communication is for students working in a wide variety of jobs. For example, a Vice President of Strategic Planning and Research at a public relations firm may manage studies that help communication clients identify target audiences, set campaign objectives, create messages, and identify channels. A Market Research Director at a trade association may oversee research for a brand, product, and business development as well as marketing, advertising, and social media evaluation. A Lead Policy Analyst at an advocacy firm may supervise studies that guide communication about lobbying policy and reform.... [-]

USA Washington
January 2020
Part-time
1 - 5 years
Online
University of California, Irvine - Division of Continuing Education

Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity ... [+]

Overview

As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.

By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.... [-]

USA Irvine
September 2019
Full-time
3 months
Campus
Benedictine University Online

The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. ... [+]

The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new digital media strategies and tools emerge. The result: A real-time curriculum that powers your Internet marketing career right now.

The Certificate in Internet Marketing program covers timely topics such as social media and online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising, and conversion optimization. The program, comprised of four courses, is timely and relevant.

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USA Lisle
September 2019
Part-time
Online
International Business School the Hague

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers bu ... [+]

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

Understand social media and SMM fundamentals Create a social media strategy Identifying a target audience Understand social media advertising Successful and unsuccessful SMM campaigns Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter SMM goals and metrics Fundamentals of Search Engine Optimization (SEO) Measure and analyze site traffic using Google Analytics ... [-]
Netherlands The Hague
Open Enrollment
Full-time
2 weeks
Online & Campus Combined
University of Johannesburg

Expand your marketing horizons by attending our highly acclaimed programme in Marketing and Customer Centricity designed to meet the needs of practising or aspiring marke ... [+]

Do you find yourself in a position where you have to do the marketing for your unit or organisation, and you really do need better marketing knowledge? Your position rules out the long trek to obtain a marketing qualification and studying with a bunch of school leavers does not really appeal to you either. Yet you need to find a way to become a successful marketer.

Read on....because the road to marketing success runs through the Certificate in Marketing & Customer Centricity... Who should attend?

Candidates who should apply include:

People in marketing, sales or PR positions, who do not have any marketing training. People from business units who increasingly need to market their business unit or product/services offered. People who want to supplement their engineering or technical skills base with marketing expertise. Purpose of the qualification ... [-]
South Africa Johannesburg
January 2020
Part-time
1 year
Campus
CIM Academy

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally. ... [+]

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally.

Who is it for?

For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

This recognised CIM qualification is ideal if you are working in a marketing support role, or are looking to move into marketing.

What you will learn Marketing Principles (Mandatory): The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs. Customer Communications (Elective): The different customers that organisations have, and ways of communicating with those customers, by building a marketing communications plan. Digital Essentials (Elective): The key concepts associated with digital marketing, and the impact of the changing digital environment in relation to the customer and the digital tools used for communications. You will also consider the importance of digital content in the context of digital campaigns, as well as how campaigns can be monitored. ... [-]
United Kingdom Cookham London
Request Info
Part-time
7 months
Online
Online & Campus Combined
edX

Gain a competitive advantage and learn essential digital marketing skills and strategies in this 4-course program from the top-ranked Wharton School of the University of ... [+]

Gain a competitive advantage and learn essential digital marketing skills and strategies in this 4-course program from the top-ranked Wharton School of the University of Pennsylvania.

Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omnichannel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.... [-]

USA Cambridge
Request Info
Full-time
Part-time
20 - 24 weeks
Online
Whistler Adventure School

Our Marketing & Media Manager Program students will design and produce a portfolio of photo and video work in an area of their choosing. Using these newly acquired sk ... [+]

Program Highlights

Our Marketing & Media Manager Program students will design and produce a portfolio of photo and video work in an area of their choosing. Using these newly acquired skills, students will plan and implement a marketing strategy using internet marketing, social media and events to promote any business or product of their choice. Each course can be completed individually or combine all eight courses, including a co-op work placement, for a full program graduation.

Course Breakdown: 45 hours per course plus a 157.5 hour co-op work placement. Location: On Campus

Program Summary

Program Name: Marketing and Media Manager

Program Hours: 472.5 (Full Time) Length of Study: 12 Months Credits: 24.5 Credential: Certificate CIC Eligibility: One year study permit and co-op work permit. Work and Study permits expire upon graduation.... [-]

Canada Whistler
Open Enrollment
Campus
Australian College of Information Technology and Institute of Film and Television

This course provides the skills and knowledge for an individual to be competent to design, develop and use digital media technologies as an assistant information and comm ... [+]

Course Overview

This course provides the skills and knowledge for an individual to be competent to design, develop and use digital media technologies as an assistant information and communications technology (ICT) specialist working independently or as part of a larger development team. The course specifically covers how to integrate search engine optimization, social media elements, and social media marketing principals into a Website design.

Curriculum

Section 1: Design Concepts & Analytics

Creative Photoshop Concepts6 Weeks SEO/ Google Analytics 6 Weeks Dreamweaver 6 Weeks Social Media Marketing with Facebook and Twitter 6 Weeks

Section 2: Online Marketing Concepts

E-Marketing 6 Weeks Introduction to Wordpress 6 Weeks Entry Requirements ... [-]
Australia Brisbane
January 2020
Full-time
36 weeks
Campus
The IDM Institute Of Direct And Digital Marketing

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve ... [+]

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

During your Qualification in Content Marketing, you will learn to: Understand the principles behind content marketing. Understand the elements of a successful content marketing strategy. Learn about creating personas for content marketing. Assess what valuable content is and how you can create it. Identify how to measure the success of your content marketing activities. Study Mode Intensive – Central London2 days face-to-face study which takes place at the IDM offices in Central London. The exact location of our courses vary, so please make sure you check before attending. OnlineEnjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277. Corporate trainingThis programme can be fully customised and delivered to your staff in-house. For more information visit theidm.com/corporate. Course Info ... [-]
United Kingdom London
Request Info
Campus
Online
eBSI Export Academy

The ebusiness & Internet Marketing Certificate is a new online course taking into account the latest trends and technologies in Internet Marketing. Following this cou ... [+]

Course details are below but here is a great opportunity to try before you buy! eBSI Export Academy is delighted to announce the launch of our free certificate program ‘Introduction to International Trade and eBusiness’ which is a short program of courses designed to give a foundation knowledge of the basics of exporting and prepare participants for further study within eBSI Export Academy’s more advanced programs. The program covers the following - Introduction to Exporting - Introduction to International Trade - International Methods of Payment - Introduction to eBusiness and Internet Marketing You can sign up for the Introduction to International Trade & eBusiness program at the eBSI Course Registration Page and the program is designed that you should be able to complete it over a weekend if you so wish. Upon completion of this program, you will be awarded with a certificate of completion that you can download and print for your records and CV. eBusiness & Internet Marketing Online Course Info: Week 1 INTRODUCTION TO EBUSINESS AND INTERNET MARKETING • Business Models • E-Commerce Risk Management and Cyber Crime • The e-Business Department • Introduction to Internet Marketing • Building and Deploying your own Wordpress website on your preferred host. eBSI of Open Exercise EBUS 001 to be completed by end of the Module. Send us an inquiry and we will give you free access to this first course unit to try before you buy! Week 2 SEARCH ENGINE OPTIMIZATION • Structure of Websites • Keyboard Research •... [-]

Ireland Ireland Online
Open Enrollment
Full-time
Part-time
1 - 3 months
Online
Institute for Business and Public Administration, Bucharest (ASEBUSS)

This program develops the abilities to use the marketing tools and selling techniques according to the realities of the company’s environment, in order to fulfill the org ... [+]

An intensive 6-month program designed primarily for managers and specialists in marketing and sales who aim at managing more efficiently the relationships with the customers and increasing the effectiveness of the marketing policies and selling process. This program develops the abilities to use the marketing tools and selling techniques according to the realities of the company’s environment, in order to fulfill the organizational objectives. The program emphasizes the effective relationship between the marketing and selling functions within the company. Due to the knowledge and skills aquired during the program, the participants bring their contribution to generating higher profits for the organization by attracting new customers and increasing the loyalty of present customers.Time FrameCourses: November – AprilPreparation of exam and final paper: April - MayThe program is organized once a week, from 5 p.m. to 8 p.m. It is a demanding program. In addition to the class sessions, participants spend a good amount of time on individual and study group work. Topics Covereda. Marketing... [-]

Romania Bucharest
September 2019
Part-time
6 months
Campus
The Marketers' Forum

The CIM Certificate in Professional Marketing is a great starting point for you if you have recently started or have some experience in a marketing role (such as a Market ... [+]

The CIM Certificate in Professional Marketing is a great starting point for you if you have recently started or have some experience in a marketing role (such as a Marketing/Communications Executive) and wish to progress your career. This course is also a good starting point for those that have experience in marketing-related fields, who may have been practising marketing but would now like more formal training and skills.

By the end of the course, you will be able to:

Manage the elements of the marketing mix to suit different customer groups Select the right promotional and digital tools for different audiences Continuously improve your customers’ experience. Entry Requirements ... [-]
United Kingdom London
Open Enrollment
Full-time
Online
University of Redlands

The Marketing Certificate features a broad exposure to marketing with specific concentrations in Internet and social media marketing, marketing research, integrated marke ... [+]

The Marketing Certificate features a broad exposure to marketing with specific concentrations in Internet and social media marketing, marketing research, integrated marketing communication, customer experience management and analytics. The program is designed to provide a broad exposure to marketing campaign planning and execution by providing individuals with a variety of case studies and projects in which to further develop their experience in the field. It is well suited for junior or mid-level marketing professionals who are looking to grow and develop their professional expertise in marketing as well as those who may wish to pursue a career as a marketing manager.

Concepts are examined from the perspective of small to mid-sized organizations, so you are able to learn both high-level strategies as well as mid-level implementation goals. Upon completion of the program, you will have developed a broad portfolio of skills and abilities related to the latest trends in the industry.... [-]

USA Redlands
September 2019
Part-time
11 months
Campus