Top Certificate Programs in Marketing Studies

This course is perfect for you if you want to explore the exciting world of marketing and progress your career in this growing sector.

Designed to help you take the next step in your career, our CertHE Marketing will equip you with the numerous skills needed to tackle this demanding field head-on.... [-]

The internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. To be more successful in this “new marketing environment,” business people need to understand what is changing and the new tools and approaches now available. This certificate program focuses on building marketing knowledge and skills while incorporating the new tools. Specific areas of focus include market and marketing research, competitive monitoring, internal and external communications, marketing planning, and use of internet tools, techniques and software available to assist in implementing marketing strategies.... [-]

Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career.

Throughout the course of study, develop the digital skills you need to compete in today’s insight-driven market:

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills associated with conducting original research and will have the opportunity to connect with mentors and other professionals in the industry that will help them continue their education throughout the remainder of their professional career in research.

The Certificate in Applied Research for Communication is for students working in a wide variety of jobs. For example, a Vice President of Strategic Planning and Research at a public relations firm may manage studies that help communication clients identify target audiences, set campaign objectives, create messages, and identify channels. A Market Research Director at a trade association may oversee research for a brand, product, and business development as well as marketing, advertising, and social media evaluation. A Lead Policy Analyst at an advocacy firm may supervise studies that guide communication about lobbying policy and reform.... [-]

This course is based on Prof. David Roger’s course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world.

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.... [-]

Analyzes in-depth information on market behavior, and identifies needs, risks and opportunities of the company to generate value.

Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.... [-]

Texas Tech University's online Family and Consumer Sciences Education Certification Preparation Program is administered through the Family and Consumer Sciences Distance Education Alliance. The FCS Alliance is a statewide inter-institutional system that cooperatively develops, offers and provides access to web-based distance education courses to prepare individuals for certification to teach Family and Consumer Sciences Education in Texas. The following universities are participating in the FCS Alliance as part of their teacher preparation program:

The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in fundamental business practices in order to qualify for supervisory and middle management positions. The importance of team development, customer satisfaction, employee motivation, and problem-solving is emphasized throughout the program. Business management students will also receive college credit and pay for on-the-job occupational experience while working in a business-related field for two semesters.

Career possibilities encompass a multitude of current and expanding business opportunities including product and service retailing, wholesaling, advertising, marketing, distribution, sales, food service, hospitality, supervision in manufacturing, entrepreneurship and business ownership. Graduate job titles include assistant manager, line supervisor, assistant department manager, team leader, manager trainee, account executive, customer service associate and sales representative. The Marketing Business Management program enhances career opportunities for both men and women. After completion of the degree, some graduates pursue a baccalaureate degree through the SIU-C Capstone program.... [-]

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

Dear participants, we are glad to have you with us in the process of learning the concepts and skills necessary to perform your role, responsibilities and functions as a Certified Sales Professional.

This programme guarantees measured improvement indifferent levels of your sales activities. You will be exposed to many enlightening tools that are unmatched in the measured results they will produce for you and your organization.

This is a completely interactive programme and therefore you are requested to be open minded, sharing your ideas and experiences, asking questions and hence being hundred percent participative.

Introduction - Marketing

The Marketing Concept ... [-]

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally.

For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

This recognised CIM qualification is ideal if you are working in a marketing support role, or are looking to move into marketing.

Do you find yourself in a position where you have to do the marketing for your unit or organisation, and you really do need better marketing knowledge? Your position rules out the long trek to obtain a marketing qualification and studying with a bunch of school leavers does not really appeal to you either. Yet you need to find a way to become a successful marketer.

Candidates who should apply include:

Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omnichannel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.... [-]