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Top Certificate Programs in Marketing Studies

Certification programs can help professionals in various fields prepare for licensing tests or to establish their competency in specific areas. A Certificate in Marketing can help professionals develop the knowledge and practical skills necessary to succeed in this rapidly evolving field.

What is a Certificate in Marketing Studies? This program teaches students about basic theories of marketing and consumer behavior, along with effective strategies for identifying a target audience, reaching new customers, and building brand awareness. Some programs give special emphasis to using the tools or channels that are available to modern marketers, such as social media. Other programs may teach students how to make appropriate pricing decisions, communicate effectively to both co-workers and clients, and effectively manage customer relationships.

The coursework for this certificate can help students improve their critical thinking, communication, and persuasion skills. Students often gain hands-on practice, conducting market research and developing strategies tailored to specific products or services. Students also learn how to interpret and analyze modern marketing campaigns.

The cost of earning this certificate is not uniform between every institution. Final pricing may depend on factors such as regional location and program length. Students should thoroughly research the costs of each program before choosing one; contacting each institution directly is the easiest way to obtain accurate information.

Students who earn this certification may pursue various career paths. The credential can help workers qualify for supporting or entry-level positions that require knowledge of advertising or sales. The certificate program can also prepare people in leadership positions to take on new roles in the marketing divisions of their companies. Upper managers may also advance their careers by earning this certificate, as they will be better equipped to make more informed decisions when employing marketing strategies or analyzing research results.

 

Applying to a certification program can be relatively easy. Numerous institutions offer both conventional classroom courses and online programs for students interested in obtaining this certificate. The application for most institutions can be completed online. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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27 Results in Marketing Studies

London College of International Business Studies

Designed to help you take the next step in your career, our CertHE Marketing will equip you with the numerous skills needed to tackle this demanding field head-on. ... [+]

This course is perfect for you if you want to explore the exciting world of marketing and progress your career in this growing sector.

Course Summary Typical offer: 5 GCSE’s at grade A*-C and an interview. 
We also welcome applications from students with relevant work experience - please contact our Admissions Team for further information Start dates: February 2019, May 2019, September 2019, and November 2019 Duration: Full-time over 18 months Tuition fees: £6,000 per-year full-time Validated by The Open University TAKE YOUR NEXT STEP

Designed to help you take the next step in your career, our CertHE Marketing will equip you with the numerous skills needed to tackle this demanding field head-on.... [-]

United Kingdom London
September 2019
Full-time
18 months
Campus
Emerson College

Advance your career in the field of strategic communication with our Public Relations Graduate Certificate. You’ll learn what it takes to successfully target individuals ... [+]

About the Program

Advance your career in the field of strategic communication with our Public Relations Graduate Certificate. You’ll learn what it takes to successfully target individuals and communities through the latest social media and emerging communication technologies. Our 16-credit certificate program allows career changes or professionals looking to re-tool in the industry with the credentials and experience necessary to compete for today’s top Public Relations jobs.

Your ability to communicate effectively will give you the power to bring about positive changes within any industry or sector. By learning to gain meaningful insight into your target audience’s beliefs and values you will be able to develop messages that resonate with the communities, cultures, and institutions you serve.... [-]

USA Boston
September 2019
Full-time
Part-time
1 - 1.5 years
Campus
University of California, Irvine - Division of Continuing Education

Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity ... [+]

Overview

Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity. Today’s marketers must incorporate these new pillars of customer outreach to boost awareness and sales.

ACP Digital Marketing is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals. Learn the latest trends and methodologies for acquiring, converting, and retaining customers in the digital era.

Benefits Build effective online marketing strategies for customer acquisition, conversion and retention Integrate key analytics and consumer browsing behavior into your online marketing efforts Drive more traffic to your website using search engine marketing (SEM) techniques, including search engine optimization (SEO), to enhance both organic and paid search tactics, and maximize promotional dollars Track and measure online marketing campaigns using website analytical services Apply social media, mobile and emerging technologies to promotions Certificate Requirements ... [-]
USA Irvine
Open Enrollment
Full-time
3 months
Campus
Emeritus Institute of Management

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of ... [+]

Why Learn Digital Marketing?

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

25% Of the world economy will be digital by 2020. 40% Year-on-year growth for digital marketing industry compared to 5-6% growth in other industries 5Mn Net loss of jobs by 2020 due to emerging technologies. Your Learning Journey Module 1: From Mass Marketing To Customer Networks Module 2: The Digital Advertising Mix: Key Channels And Principles Module 3: Five Core Behaviors Of Customers In The Digital World Module 4: Access Strategy Module 5: Engage Strategy: Content Marketing, Utility, Messaging, and Brands as Publishers Module 6: Customize Strategy: Targeting, Personalization, and Marketing to a Segment of One Module 7: Connect Strategy: Social Media, Communities and the Power of Conversation Module 8: Collaborate Strategy: Crowdsourcing, Crowdfunding, and Open Platforms Module 9: Lessons From Brand Failures Module 10: Best Practices for Brands on Social Networks Module 11: Making Digital Matter: Metrics, ROI and Agile Modelling Module 12: Five-Step Process of Planning and Executing a Digital Marketing Strategy Module 13: Organizational Challenges of Digital Marketing Module 14: Six Faces of the (Near) Future of Digital Marketing ... [-]
Singapore
June 2019
3 months
Online
Universidad Tecmilenio

Analyzes in-depth information on market behavior, and identifies needs, risks and opportunities of the company to generate value. ... [+]

Analyzes in-depth information on market behavior, and identifies needs, risks and opportunities of the company to generate value.

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Mexico Mexico Online Chihuahua San Luis Potosi Culiacán Mazatlan Guadalajara Cancún Heroica Veracruz Puebla City Mérida Hermosillo Ciudad Obregón Santiago de Querétaro Durango Cuernavaca Mexico City Buenavista Monterrey Torreón Ciudad Juarez Villahermosa Nuevo Laredo  + 19 More
July 2019
Part-time
3 months
Online
Johns Hopkins University, Advanced Academic Programs

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills ass ... [+]

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills associated with conducting original research and will have the opportunity to connect with mentors and other professionals in the industry that will help them continue their education throughout the remainder of their professional career in research.

The Certificate in Applied Research for Communication is for students working in a wide variety of jobs. For example, a Vice President of Strategic Planning and Research at a public relations firm may manage studies that help communication clients identify target audiences, set campaign objectives, create messages, and identify channels. A Market Research Director at a trade association may oversee research for a brand, product, and business development as well as marketing, advertising, and social media evaluation. A Lead Policy Analyst at an advocacy firm may supervise studies that guide communication about lobbying policy and reform.... [-]

USA Washington
September 2019
Part-time
1 - 5 years
Online
Benedictine University Online

The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. ... [+]

The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new digital media strategies and tools emerge. The result: A real-time curriculum that powers your Internet marketing career right now.

The Certificate in Internet Marketing program covers timely topics such as social media and online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising, and conversion optimization. The program, comprised of four courses, is timely and relevant.

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USA Lisle
September 2019
Part-time
Online
International Business School the Hague

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers bu ... [+]

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

Understand social media and SMM fundamentals Create a social media strategy Identifying a target audience Understand social media advertising Successful and unsuccessful SMM campaigns Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter SMM goals and metrics Fundamentals of Search Engine Optimization (SEO) Measure and analyze site traffic using Google Analytics ... [-]
Netherlands The Hague
July 2019
Part-time
2 weeks
Campus
Illinois Eastern Community Colleges

The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in f ... [+]

Overview

The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in fundamental business practices in order to qualify for supervisory and middle management positions. The importance of team development, customer satisfaction, employee motivation, and problem-solving is emphasized throughout the program. Business management students will also receive college credit and pay for on-the-job occupational experience while working in a business-related field for two semesters.

Career possibilities encompass a multitude of current and expanding business opportunities including product and service retailing, wholesaling, advertising, marketing, distribution, sales, food service, hospitality, supervision in manufacturing, entrepreneurship and business ownership. Graduate job titles include assistant manager, line supervisor, assistant department manager, team leader, manager trainee, account executive, customer service associate and sales representative. The Marketing Business Management program enhances career opportunities for both men and women. After completion of the degree, some graduates pursue a baccalaureate degree through the SIU-C Capstone program.... [-]

USA Robinson Olney Mount Carmel Fairfield  + 1 More
September 2019
4 semesters
Campus
CIM Academy

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally. ... [+]

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally.

Who is it for?

For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

This recognised CIM qualification is ideal if you are working in a marketing support role, or are looking to move into marketing.

What you will learn Marketing Principles (Mandatory): The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs. Customer Communications (Elective): The different customers that organisations have, and ways of communicating with those customers, by building a marketing communications plan. Digital Essentials (Elective): The key concepts associated with digital marketing, and the impact of the changing digital environment in relation to the customer and the digital tools used for communications. You will also consider the importance of digital content in the context of digital campaigns, as well as how campaigns can be monitored. ... [-]
United Kingdom Cookham London
January 2020
Part-time
7 months
Online
Online & Campus Combined
University of Johannesburg

Expand your marketing horizons by attending our highly acclaimed programme in Marketing and Customer Centricity designed to meet the needs of practising or aspiring marke ... [+]

Do you find yourself in a position where you have to do the marketing for your unit or organisation, and you really do need better marketing knowledge? Your position rules out the long trek to obtain a marketing qualification and studying with a bunch of school leavers does not really appeal to you either. Yet you need to find a way to become a successful marketer.

Read on....because the road to marketing success runs through the Certificate in Marketing & Customer Centricity... WHO SHOULD ATTEND?

Candidates who should apply include:

People in marketing, sales or PR positions, who do not have any marketing training. People from business units who increasingly need to market their business unit or product/services offered. People who want to supplement their engineering or technical skills base with marketing expertise. PURPOSE OF THE QUALIFICATION ... [-]
South Africa Johannesburg
February 2020
Part-time
1 year
Campus
John Academy

Search engine optimization is to maximize the frequency of visitors to your website through ensuring that your site will appear in the top list of results when searched i ... [+]

Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through search engine optimization. People who have an interest in SEO and how to utilize it to succeed in internet marketing Entry Requirement: This course is available to all learners, from all academic backgrounds. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of applying for NUS Extra Discount Card; 24/7 student support via email.... [-]
Full-time
Part-time
Online
iStudy

ALREADY OVER 1750+ HAPPY STUDENTS ENROLLED AND 23+ 5 STAR RATINGS for “Affiliate Marketing Hacking – The 5 Steps Fast Track Method” LAST UPDATED ON 21 April 2016 “This co ... [+]

Best Certificate Programs in Marketing Studies 2019. What Will I Learn? Build their first Affiliate Business Generate their first sales online Setup their website for success Leverage the power of Google, video and social media to generate traffic Earn and optimize for long-term success Build a new online income stream fast! Requirements You need a computer and internet access. No prior experience needed. So what you will learn in this course: What is Affiliate Marketing and how you can earn from it! Which are the main channels to promote and earn from affiliate offers? My 5 Steps Method to earn commissions fast from affiliate marketing. How to set up a website to maximize your chances of success. Where to find a good domain that you can use to your advantage. How to find an offer that you can promote and sell through affiliate marketing. How to sell a product through your website and get traffic almost instantly when that product it’s launched. How to use video and social media in your favor to get better positioning, exposure, traffic and ultimately sales in your affiliate marketing business! How to optimize my method and start to build a long-term successful business. ... [-]
United Kingdom London
Open Enrollment
Full-time
Part-time
Online
eBSI Export Academy

The ebusiness & Internet Marketing Certificate is a new online course taking into account the latest trends and technologies in Internet Marketing. Following this cou ... [+]

Course details are below but here is a great opportunity to try before you buy! eBSI Export Academy is delighted to announce the launch of our free certificate program ‘Introduction to International Trade and eBusiness’ which is a short program of courses designed to give a foundation knowledge of the basics of exporting and prepare participants for further study within eBSI Export Academy’s more advanced programs. The program covers the following - Introduction to Exporting - Introduction to International Trade - International Methods of Payment - Introduction to eBusiness and Internet Marketing You can sign up for the Introduction to International Trade & eBusiness program at the eBSI Course Registration Page and the program is designed that you should be able to complete it over a weekend if you so wish. Upon completion of this program, you will be awarded with a certificate of completion that you can download and print for your records and CV. eBusiness & Internet Marketing Online Course Info: Week 1 INTRODUCTION TO EBUSINESS AND INTERNET MARKETING • Business Models • E-Commerce Risk Management and Cyber Crime • The e-Business Department • Introduction to Internet Marketing • Building and Deploying your own Wordpress website on your preferred host. eBSI of Open Exercise EBUS 001 to be completed by end of the Module. Send us an inquiry and we will give you free access to this first course unit to try before you buy! Week 2 SEARCH ENGINE OPTIMIZATION • Structure of Websites • Keyboard Research •... [-]

Ireland Ireland Online
Open Enrollment
Full-time
Part-time
1 - 3 months
Online
EMDI Institute of Media & Communication

Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the ... [+]

Key Facts Course Duration: 10 months Course Fee: AED 25000 Timings: 6:30 pm – 8:30 pm Days: Mondays/Tuesdays/Wednesdays Course Details

Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the proposed event. Event Management is a serious career option, and very rewarding. The launch of iconic projects such as the Atlantis, the impact of exhibitions such as GITEX, The Air Show, and the huge investment in sporting events such as the Cricket World Cup, Tennis Championships and Formula 1 - demonstrates that the world is an event managers paradise. Governments are realizing the power of events and tourism, with a plethora of shows, concerts, festivals and carnivals aimed at attracting tourists and locals alike.... [-]

United Arab Emirates Dubai
September 2019
Part-time
10 months
Campus