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Top Certificate Programs in Marketing Studies

Certification programs can help professionals in various fields prepare for licensing tests or to establish their competency in specific areas. A Certificate in Marketing can help professionals develop the knowledge and practical skills necessary to succeed in this rapidly evolving field.

What is a Certificate in Marketing Studies? This program teaches students about basic theories of marketing and consumer behavior, along with effective strategies for identifying a target audience, reaching new customers, and building brand awareness. Some programs give special emphasis to using the tools or channels that are available to modern marketers, such as social media. Other programs may teach students how to make appropriate pricing decisions, communicate effectively to both co-workers and clients, and effectively manage customer relationships.

The coursework for this certificate can help students improve their critical thinking, communication, and persuasion skills. Students often gain hands-on practice, conducting market research and developing strategies tailored to specific products or services. Students also learn how to interpret and analyze modern marketing campaigns.

The cost of earning this certificate is not uniform between every institution. Final pricing may depend on factors such as regional location and program length. Students should thoroughly research the costs of each program before choosing one; contacting each institution directly is the easiest way to obtain accurate information.

Students who earn this certification may pursue various career paths. The credential can help workers qualify for supporting or entry-level positions that require knowledge of advertising or sales. The certificate program can also prepare people in leadership positions to take on new roles in the marketing divisions of their companies. Upper managers may also advance their careers by earning this certificate, as they will be better equipped to make more informed decisions when employing marketing strategies or analyzing research results.

 

Applying to a certification program can be relatively easy. Numerous institutions offer both conventional classroom courses and online programs for students interested in obtaining this certificate. The application for most institutions can be completed online. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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32 Results in Marketing Studies

London College of International Business Studies

Designed to help you take the next step in your career, our CertHE Marketing will equip you with the numerous skills needed to tackle this demanding field head-on. ... [+]

This course is perfect for you if you want to explore the exciting world of marketing and progress your career in this growing sector.

Course Summary Typical offer: 5 GCSE’s at grade A*-C and an interview. 
We also welcome applications from students with relevant work experience - please contact our Admissions Team for further information Start dates: February 2019, May 2019, September 2019, and November 2019 Duration: Full-time over 18 months Tuition fees: £6,000 per-year full-time Validated by The Open University TAKE YOUR NEXT STEP

Designed to help you take the next step in your career, our CertHE Marketing will equip you with the numerous skills needed to tackle this demanding field head-on.... [-]

United Kingdom London
May 2019
Full-time
18 months
Campus
University of California, Irvine - Division of Continuing Education

The internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. ... [+]

Overview

The internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. To be more successful in this “new marketing environment,” business people need to understand what is changing and the new tools and approaches now available. This certificate program focuses on building marketing knowledge and skills while incorporating the new tools. Specific areas of focus include market and marketing research, competitive monitoring, internal and external communications, marketing planning, and use of internet tools, techniques and software available to assist in implementing marketing strategies.... [-]

USA Irvine
September 2019
Full-time
3 months
Campus
Emerson College

Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill ... [+]

About the Program

Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career.

Throughout the course of study, develop the digital skills you need to compete in today’s insight-driven market:

Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces Design marketing programs that account for the unique user experience needs of mobile consumers Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand ... [-]
USA Boston
September 2019
12 months
Online
Johns Hopkins University, Advanced Academic Programs

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills ass ... [+]

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills associated with conducting original research and will have the opportunity to connect with mentors and other professionals in the industry that will help them continue their education throughout the remainder of their professional career in research.

The Certificate in Applied Research for Communication is for students working in a wide variety of jobs. For example, a Vice President of Strategic Planning and Research at a public relations firm may manage studies that help communication clients identify target audiences, set campaign objectives, create messages, and identify channels. A Market Research Director at a trade association may oversee research for a brand, product, and business development as well as marketing, advertising, and social media evaluation. A Lead Policy Analyst at an advocacy firm may supervise studies that guide communication about lobbying policy and reform.... [-]

USA Washington
September 2019
Part-time
1 - 5 years
Online
Emeritus Institute of Management

This course is based on Prof. David Roger’s course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world. ... [+]

Best Certificate Programs in Marketing Studies 2019.

This course is based on Prof. David Roger’s course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world.

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.... [-]

Singapore
February 2020
Part-time
3 months
Online
Universidad Tecmilenio

Analyzes in-depth information on market behavior, and identifies needs, risks and opportunities of the company to generate value. ... [+]

Analyzes in-depth information on market behavior, and identifies needs, risks and opportunities of the company to generate value.

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Mexico Mexico Online Chihuahua San Luis Potosi Culiacán Mazatlan Guadalajara Cancún Heroica Veracruz Puebla City Mérida Hermosillo Ciudad Obregón Santiago de Querétaro Durango Cuernavaca Mexico City Buenavista Monterrey Torreón Ciudad Juarez Villahermosa Nuevo Laredo  + 19 More
July 2019
Part-time
3 months
Online
E-Learning University of Athens

This course elaborates on the basics principles of the marketing analysis while providing an introduction to the concept of Business Intelligence (BI), its impact and its ... [+]

Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.... [-]

Greece Athens
June 2019
15 weeks
Online
Texas Tech University Worldwide eLearning

Texas Tech University's online Family and Consumer Sciences Education Certification Preparation Program is administered through the Family and Consumer Sciences Distance ... [+]

Family and Consumer Sciences Education Teacher Education Certification Preparation Program

Texas Tech University's online Family and Consumer Sciences Education Certification Preparation Program is administered through the Family and Consumer Sciences Distance Education Alliance. The FCS Alliance is a statewide inter-institutional system that cooperatively develops, offers and provides access to web-based distance education courses to prepare individuals for certification to teach Family and Consumer Sciences Education in Texas. The following universities are participating in the FCS Alliance as part of their teacher preparation program:

Lamar University Sam Houston State University S... [-]
USA USA Online
September 2019
Full-time
Online
Illinois Eastern Community Colleges

The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in f ... [+]

Overview

The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in fundamental business practices in order to qualify for supervisory and middle management positions. The importance of team development, customer satisfaction, employee motivation, and problem-solving is emphasized throughout the program. Business management students will also receive college credit and pay for on-the-job occupational experience while working in a business-related field for two semesters.

Career possibilities encompass a multitude of current and expanding business opportunities including product and service retailing, wholesaling, advertising, marketing, distribution, sales, food service, hospitality, supervision in manufacturing, entrepreneurship and business ownership. Graduate job titles include assistant manager, line supervisor, assistant department manager, team leader, manager trainee, account executive, customer service associate and sales representative. The Marketing Business Management program enhances career opportunities for both men and women. After completion of the degree, some graduates pursue a baccalaureate degree through the SIU-C Capstone program.... [-]

USA Robinson Olney Mount Carmel Fairfield  + 1 More
September 2019
4 semesters
Campus
International Business School the Hague

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers bu ... [+]

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

Understand social media and SMM fundamentals Create a social media strategy Identifying a target audience Understand social media advertising Successful and unsuccessful SMM campaigns Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter SMM goals and metrics Fundamentals of Search Engine Optimization (SEO) Measure and analyze site traffic using Google Analytics ... [-]
Netherlands The Hague
July 2019
Part-time
2 weeks
Campus
Infonet Institute

Dear participants, we are glad to have you with us in the process of learning the concepts and skills necessary to perform your role, responsibilities, and functions as a ... [+]

Dear participants, we are glad to have you with us in the process of learning the concepts and skills necessary to perform your role, responsibilities and functions as a Certified Sales Professional.

This programme guarantees measured improvement indifferent levels of your sales activities. You will be exposed to many enlightening tools that are unmatched in the measured results they will produce for you and your organization.

This is a completely interactive programme and therefore you are requested to be open minded, sharing your ideas and experiences, asking questions and hence being hundred percent participative.

Introduction - Marketing

The Marketing Concept ... [-]

United Arab Emirates Dubai
Open Enrollment
Full-time
24 hours
Campus
CIM Academy

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally. ... [+]

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally.

Who is it for?

For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

This recognised CIM qualification is ideal if you are working in a marketing support role, or are looking to move into marketing.

What you will learn Marketing Principles (Mandatory): The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs. Customer Communications (Elective): The different customers that organisations have, and ways of communicating with those customers, by building a marketing communications plan. Digital Essentials (Elective): The key concepts associated with digital marketing, and the impact of the changing digital environment in relation to the customer and the digital tools used for communications. You will also consider the importance of digital content in the context of digital campaigns, as well as how campaigns can be monitored. ... [-]
United Kingdom Cookham London
January 2020
Part-time
7 months
Online
Online & Campus Combined
University of Johannesburg

Expand your marketing horizons by attending our highly acclaimed programme in Marketing and Customer Centricity designed to meet the needs of practising or aspiring marke ... [+]

Do you find yourself in a position where you have to do the marketing for your unit or organisation, and you really do need better marketing knowledge? Your position rules out the long trek to obtain a marketing qualification and studying with a bunch of school leavers does not really appeal to you either. Yet you need to find a way to become a successful marketer.

Read on....because the road to marketing success runs through the Certificate in Marketing & Customer Centricity... WHO SHOULD ATTEND?

Candidates who should apply include:

People in marketing, sales or PR positions, who do not have any marketing training. People from business units who increasingly need to market their business unit or product/services offered. People who want to supplement their engineering or technical skills base with marketing expertise. PURPOSE OF THE QUALIFICATION ... [-]
South Africa Johannesburg
February 2020
Part-time
1 year
Campus
edX

Gain a competitive advantage and learn essential digital marketing skills and strategies in this 4-course program from the top-ranked Wharton School of the University of ... [+]

Gain a competitive advantage and learn essential digital marketing skills and strategies in this 4-course program from the top-ranked Wharton School of the University of Pennsylvania.

Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omnichannel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.... [-]

USA Cambridge
March 2019
Full-time
Part-time
20 - 24 weeks
Online
John Academy

Search engine optimization is to maximize the frequency of visitors to your website through ensuring that your site will appear in the top list of results when searched i ... [+]

Best Certificate Programs in Marketing Studies 2019. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through search engine optimization. People who have an interest in SEO and how to utilize it to succeed in internet marketing Entry Requirement: This course is available to all learners, from all academic backgrounds. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of applying for NUS Extra... [-]
United Kingdom London
Open Enrollment
Full-time
Part-time
Online