Certificate Program in Marketing Studies

Top Certificate Programs in Marketing Studies

Marketing Studies

Certification programs can help professionals in various fields prepare for licensing tests or to establish their competency in specific areas. A Certificate in Marketing can help professionals develop the knowledge and practical skills necessary to succeed in this rapidly evolving field.

What is a Certificate in Marketing Studies? This program teaches students about basic theories of marketing and consumer behavior, along with effective strategies for identifying a target audience, reaching new customers, and building brand awareness. Some programs give special emphasis to using the tools or channels that are available to modern marketers, such as social media. Other programs may teach students how to make appropriate pricing decisions, communicate effectively to both co-workers and clients, and effectively manage customer relationships.

The coursework for this certificate can help students improve their critical thinking, communication, and persuasion skills. Students often gain hands-on practice, conducting market research and developing strategies tailored to specific products or services. Students also learn how to interpret and analyze modern marketing campaigns.

The cost of earning this certificate is not uniform between every institution. Final pricing may depend on factors such as regional location and program length. Students should thoroughly research the costs of each program before choosing one; contacting each institution directly is the easiest way to obtain accurate information.

Students who earn this certification may pursue various career paths. The credential can help workers qualify for supporting or entry-level positions that require knowledge of advertising or sales. The certificate program can also prepare people in leadership positions to take on new roles in the marketing divisions of their companies. Upper managers may also advance their careers by earning this certificate, as they will be better equipped to make more informed decisions when employing marketing strategies or analyzing research results.

 

Applying to a certification program can be relatively easy. Numerous institutions offer both conventional classroom courses and online programs for students interested in obtaining this certificate. The application for most institutions can be completed online. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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CertHE Business (Public Relations)

London College of International Business Studies
Campus Full time 18 months February 2019 United Kingdom London

Designed to help you take the next step in your career our CertHE Public Relations will equip you with the knowledge you need to get ahead, by discussing important aspects of the PR industry. [+]

This course is perfect for you if you’re interested in working in PR roles such as communications, stakeholder management or consultancy.

Course Summary Typical offer: 5 GCSE’s at grade A*-C and an interview. 
We also welcome applications from students with relevant work experience - please contact our Admissions Team for further information Start dates: February 2019, May 2019, September 2019, and November 2019 Duration: Full-time over 18 months Tuition fees: £6,000 per-year full-time Validated by The Open University TAKE YOUR NEXT STEP


Designed to help you take the next step in your career our CertHE Public Relations will equip you with the knowledge you need to get ahead, by discussing important aspects of the PR industry.... [-]


Certificate in Digital Marketing

Emerson College
Online 12 months September 2019 USA Boston

Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career. [+]

About the Program

Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career.

Throughout the course of study, develop the digital skills you need to compete in today’s insight-driven market:

Develop targeted, customer-centric digital marketing campaigns across a range of digital interfaces Design marketing programs that account for the unique user experience needs of mobile consumers Implement digital storytelling and content marketing strategies that connect consumers with brands across all major social media platforms Use their knowledge of digital consumer behaviors and trends to design marketing programs that motivate consumers to engage and remain loyal to a brand ... [-]

Accelerated Certificate Program: Marketing

University of California, Irvine - Division of Continuing Education
Campus Full time 3 months September 2019 USA Irvine

The internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. [+]

Overview

The internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. To be more successful in this “new marketing environment,” business people need to understand what is changing and the new tools and approaches now available. This certificate program focuses on building marketing knowledge and skills while incorporating the new tools. Specific areas of focus include market and marketing research, competitive monitoring, internal and external communications, marketing planning, and use of internet tools, techniques and software available to assist in implementing marketing strategies.... [-]


Certificate IV in Marketing and Communication (specializing in Digital Marketing)

Open Colleges
Online Full time 24 months January 2019 Australia Australia Online

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast-paced world of online marketing. [+]

Certificate IV in Marketing and Communication (specializing in Digital Marketing)

This entry-level certificate could be your ticket to the fast-paced world of digital marketing.

Course Description

If you are looking to break into the dynamic world of digital marketing, this course is for you. We partnered with the best experts in the industry to design a course that teaches you how to get started in the fast-paced world of online marketing.

You’ll learn:

Digital marketing channels: paid and organic search (SEM & SEO), display, email & mobile Social media marketing Foundations of User Experience (UX) Customer segmentation Consumer behaviour Data analytics

After this course, you’ll be able to develop a fully integrated digital marketing plan, which will demonstrate your expertise to potential employers.... [-]


Short Course in Social Media and Online Marketing

International Business School the Hague
Campus Part time 2 weeks July 2019 Netherlands The Hague

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn. [+]

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

Understand social media and SMM fundamentals Create a social media strategy Identifying a target audience Understand social media advertising Successful and unsuccessful SMM campaigns Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter SMM goals and metrics Fundamentals of Search Engine Optimization (SEO) Measure and analyze site traffic using Google Analytics Admission requirements ... [-]

Post-Bachelor's Certificate in Applied Research for Communication

Johns Hopkins University, Advanced Academic Programs
Online Part time 1 - 5 years September 2019 USA Washington

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills associated with conducting original research and will have the opportunity to connect with mentors and other professionals in the industry that will help them continue their education throughout the remainder of their professional career in research. [+]

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills associated with conducting original research and will have the opportunity to connect with mentors and other professionals in the industry that will help them continue their education throughout the remainder of their professional career in research.

The Certificate in Applied Research for Communication is for students working in a wide variety of jobs. For example, a Vice President of Strategic Planning and Research at a public relations firm may manage studies that help communication clients identify target audiences, set campaign objectives, create messages, and identify channels. A Market Research Director at a trade association may oversee research for a brand, product, and business development as well as marketing, advertising, and social media evaluation. A Lead Policy Analyst at an advocacy firm may supervise studies that guide communication about lobbying policy and reform.... [-]


Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics (Certificate)

Emeritus Institute of Management
Online Part time 3 months December 2019 Singapore

This course is based on Prof. David Roger’s course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world. [+]

Best Certificate Programs in Marketing Studies 2019.

This course is based on Prof. David Roger’s course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world.

The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools.

To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals.... [-]


Certificate in Market Intelligence

Universidad Tecmilenio
Online Part time 3 months July 2019 Mexico Mexico Online Chihuahua San Luis Potosi Culiacán Mazatlan Guadalajara Cancún Heroica Veracruz Puebla City Mérida Hermosillo Ciudad Obregón Santiago de Querétaro Durango Cuernavaca Mexico City Buenavista Monterrey Torreón Ciudad Juarez Villahermosa Nuevo Laredo + 21 more

Analyzes in-depth information on market behavior, and identifies needs, risks and opportunities of the company to generate value. [+]

Analyzes in-depth information on market behavior, and identifies needs, risks and opportunities of the company to generate value.

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Course in Introduction to Marketing Analytics

E-Learning University of Athens
Online 15 weeks June 2019 Greece Athens

This course elaborates on the basics principles of the marketing analysis while providing an introduction to the concept of Business Intelligence (BI), its impact and its basic uses. [+]

Every day, all businesses face dozens of questions relating to making decisions about their operation. Questions concerning the allocation of staff, the expected demand, the volume of orders, product storage, product promotion, customer acquisition, customer assessment, the effectiveness of any advertising, transportation of materials, processing of data, finding and collecting data of interest, etc.

The answer to such questions has a significant benefit since it dramatically reduces the company's operating costs and makes it competitive and viable, especially in a time of crisis, when financing is not easy to find and therefore everything should be organized and exploited to the fullest degree.... [-]


Certified Sales & Marketing Professional

Infonet Institute
Campus Full time 24 hours Open Enrollment United Arab Emirates Dubai

Dear participants, we are glad to have you with us in the process of learning the concepts and skills necessary to perform your role, responsibilities, and functions as a Certified Sales Professional.

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Dear participants, we are glad to have you with us in the process of learning the concepts and skills necessary to perform your role, responsibilities and functions as a Certified Sales Professional.

This programme guarantees measured improvement indifferent levels of your sales activities. You will be exposed to many enlightening tools that are unmatched in the measured results they will produce for you and your organization.

This is a completely interactive programme and therefore you are requested to be open minded, sharing your ideas and experiences, asking questions and hence being hundred percent participative.

Introduction - Marketing

The Marketing Concept ... [-]


Family and Consumer Sciences Education Teacher Education Certification Preparation Program

Texas Tech University Worldwide eLearning
Online Full time September 2019 USA USA Online

Texas Tech University's online Family and Consumer Sciences Education Certification Preparation Program is administered through the Family and Consumer Sciences Distance Education Alliance. [+]

Family and Consumer Sciences Education Teacher Education Certification Preparation Program

Texas Tech University's online Family and Consumer Sciences Education Certification Preparation Program is administered through the Family and Consumer Sciences Distance Education Alliance. The FCS Alliance is a statewide inter-institutional system that cooperatively develops, offers and provides access to web-based distance education courses to prepare individuals for certification to teach Family and Consumer Sciences Education in Texas. The following universities are participating in the FCS Alliance as part of their teacher preparation program:

Lamar University Sam Houston State University Stephen F. Austin State University Tarleton State University Texas A&M University - Kingsville Texas Southern University Texas State University-San Marcos Texas Tech University Texas Woman's University The FCS Alliance has the following purposes: to take aggressive steps to reduce the teacher shortage for Family and Consumer Sciences Education, to enhance existing campus-based teacher preparation programs by providing options to accommodate scheduling needs of campus-based students, customize courses reflecting content needs that are unique to teacher certification specializations, and offset in frequency of campus-based course offerings resulting from low enrollment, and to allow individuals otherwise unable to obtain family and consumer sciences certification due to schedule and proximity constraints to pursue a certification plan including a compliment of content specialization and discipline-specific professional development courses available through web-based delivery distance arrangements cooperatively offered by participating institutions across the state. [-]

L4 CIM Certificate in Professional Marketing

CIM Academy
Online Online & Campus Combined Part time 1 year January 2019 United Kingdom Cookham London + 2 more

Provides the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role. [+]

Provides the practical skills and knowledge to devise and implement tactical marketing activities and campaigns. You will gain relevant and contemporary marketing knowledge that will help you build your credibility in your professional marketing role.

Who is it for?

Junior marketers; senior people, particularly in SMEs, where marketing is only part of what they do; or those in marketing support roles, who undertake marketing activities as part of their job. The typical profiles of people who might take this qualification often include:

Marketing assistants. Marketing Coordinators. Marketing executives. Marketing managers in SMEs without formal marketing qualifications. Non-marketers with aspirations for marketing. Existing marketers wanting to specialise more. ... [-]

Certificate in Marketing and Customer Centricity

University of Johannesburg
Campus Part time 1 year February 2019 South Africa Johannesburg

Expand your marketing horizons by attending our highly acclaimed programme in Marketing and Customer Centricity designed to meet the needs of practising or aspiring marketers. [+]

Do you find yourself in a position where you have to do the marketing for your unit or organisation, and you really do need better marketing knowledge? Your position rules out the long trek to obtain a marketing qualification and studying with a bunch of school leavers does not really appeal to you either. Yet you need to find a way to become a successful marketer.

Read on....because the road to marketing success runs through the Certificate in Marketing & Customer Centricity... WHO SHOULD ATTEND?

Candidates who should apply include:

People in marketing, sales or PR positions, who do not have any marketing training. People from business units who increasingly need to market their business unit or product/services offered. People who want to supplement their engineering or technical skills base with marketing expertise. PURPOSE OF THE QUALIFICATION ... [-]

Marketing Business Management Certificate

Illinois Eastern Community Colleges
Campus 4 semesters September 2019 USA Robinson Olney Mount Carmel Fairfield + 2 more

The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in fundamental business practices in order to qualify for supervisory and middle management positions. The importance of team development, customer satisfaction, employee motivation, and problem-solving is emphasized throughout the program. Business management students will also receive college credit and pay for on-the-job occupational experience while working in a business-related field for two semesters. [+]

Overview

The Marketing Business Management program is for students interested in various business and entrepreneurial career opportunities. Students study and practice skills in fundamental business practices in order to qualify for supervisory and middle management positions. The importance of team development, customer satisfaction, employee motivation, and problem-solving is emphasized throughout the program. Business management students will also receive college credit and pay for on-the-job occupational experience while working in a business-related field for two semesters.

Career possibilities encompass a multitude of current and expanding business opportunities including product and service retailing, wholesaling, advertising, marketing, distribution, sales, food service, hospitality, supervision in manufacturing, entrepreneurship and business ownership. Graduate job titles include assistant manager, line supervisor, assistant department manager, team leader, manager trainee, account executive, customer service associate and sales representative. The Marketing Business Management program enhances career opportunities for both men and women. After completion of the degree, some graduates pursue a baccalaureate degree through the SIU-C Capstone program.... [-]


Professional Program Certificate in Digital Marketing and Social Networks (Galileo University)

edX
Online 10 weeks July 2019 USA Cambridge

Develop your professional profile and become an expert in social networks! [+]

The Professional Certification program of digital marketing and social networks consists of two courses, one basic and one intermediate. These courses will teach you how organizations and professionals can take advantage of multiple social networks and their thousands of users on the internet.

The first course focuses on developing the necessary skills to be a successful content

The second course shows you how to use and apply the main advertising tools for social networks: Facebook Ads and how to get the most out of them.

With this professional certification you will be able to demonstrate that you have mastered different social media management platforms, as well as the design and management of paid campaigns in the Facebook advertising network (Facebook, Instagram, Audience network,... [-]