Top Certificate Programs in Marketing Studies

Advance your career in the field of strategic communication with our Public Relations Graduate Certificate. You’ll learn what it takes to successfully target individuals and communities through the latest social media and emerging communication technologies. Our 16-credit certificate program allows career changes or professionals looking to re-tool in the industry with the credentials and experience necessary to compete for today’s top Public Relations jobs.

Your ability to communicate effectively will give you the power to bring about positive changes within any industry or sector. By learning to gain meaningful insight into your target audience’s beliefs and values you will be able to develop messages that resonate with the communities, cultures, and institutions you serve.... [-]

The Post-Baccalaureate Certificate in Applied Research for Communication provides a cutting-edge curriculum taught by expert instructors. Students will acquire skills associated with conducting original research and will have the opportunity to connect with mentors and other professionals in the industry that will help them continue their education throughout the remainder of their professional career in research.

The Certificate in Applied Research for Communication is for students working in a wide variety of jobs. For example, a Vice President of Strategic Planning and Research at a public relations firm may manage studies that help communication clients identify target audiences, set campaign objectives, create messages, and identify channels. A Market Research Director at a trade association may oversee research for a brand, product, and business development as well as marketing, advertising, and social media evaluation. A Lead Policy Analyst at an advocacy firm may supervise studies that guide communication about lobbying policy and reform.... [-]

As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.

By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.... [-]

The online Internet Marketing certificate is expertly designed by industry leaders to adapt as quickly as the web changes. The classes are continually updated as new digital media strategies and tools emerge. The result: A real-time curriculum that powers your Internet marketing career right now.

The Certificate in Internet Marketing program covers timely topics such as social media and online public relations, search engine optimization (SEO), data analysis, web analytics, PPC advertising, and conversion optimization. The program, comprised of four courses, is timely and relevant.

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

Do you find yourself in a position where you have to do the marketing for your unit or organisation, and you really do need better marketing knowledge? Your position rules out the long trek to obtain a marketing qualification and studying with a bunch of school leavers does not really appeal to you either. Yet you need to find a way to become a successful marketer.

Candidates who should apply include:

Gives you the basic skills and knowledge required to understand marketing’s role in the organisation and to perform professionally.

For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

This recognised CIM qualification is ideal if you are working in a marketing support role, or are looking to move into marketing.

Make yourself more marketable and put your career in high gear with a Professional Certificate in Digital Marketing from Wharton. Learn the key marketing skills most in-demand today: omnichannel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. Designed by world-renowned marketing professors at the Wharton School, home of one of the top marketing programs in the country, the Professional Certificate in Digital Marketing from Wharton helps you develop the digital marketing skills you need to take advantage of the explosive growth in the marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from the Wharton School, you’ll be able to help fill it.... [-]

Our Marketing & Media Manager Program students will design and produce a portfolio of photo and video work in an area of their choosing. Using these newly acquired skills, students will plan and implement a marketing strategy using internet marketing, social media and events to promote any business or product of their choice. Each course can be completed individually or combine all eight courses, including a co-op work placement, for a full program graduation.

Course Breakdown: 45 hours per course plus a 157.5 hour co-op work placement. Location: On Campus

Program Name: Marketing and Media Manager

Program Hours: 472.5 (Full Time) Length of Study: 12 Months Credits: 24.5 Credential: Certificate CIC Eligibility: One year study permit and co-op work permit. Work and Study permits expire upon graduation.... [-]

This course provides the skills and knowledge for an individual to be competent to design, develop and use digital media technologies as an assistant information and communications technology (ICT) specialist working independently or as part of a larger development team. The course specifically covers how to integrate search engine optimization, social media elements, and social media marketing principals into a Website design.

Section 1: Design Concepts & Analytics

Section 2: Online Marketing Concepts

Become a specialist in content marketing and gain the knowledge and expertise to be able to develop and manage content marketing campaigns, and understand how to improve results, ROI and increase customer interactions.

Course details are below but here is a great opportunity to try before you buy! eBSI Export Academy is delighted to announce the launch of our free certificate program ‘Introduction to International Trade and eBusiness’ which is a short program of courses designed to give a foundation knowledge of the basics of exporting and prepare participants for further study within eBSI Export Academy’s more advanced programs. The program covers the following - Introduction to Exporting - Introduction to International Trade - International Methods of Payment - Introduction to eBusiness and Internet Marketing You can sign up for the Introduction to International Trade & eBusiness program at the eBSI Course Registration Page and the program is designed that you should be able to complete it over a weekend if you so wish. Upon completion of this program, you will be awarded with a certificate of completion that you can download and print for your records and CV. eBusiness & Internet Marketing Online Course Info: Week 1 INTRODUCTION TO EBUSINESS AND INTERNET MARKETING • Business Models • E-Commerce Risk Management and Cyber Crime • The e-Business Department • Introduction to Internet Marketing • Building and Deploying your own Wordpress website on your preferred host. eBSI of Open Exercise EBUS 001 to be completed by end of the Module. Send us an inquiry and we will give you free access to this first course unit to try before you buy! Week 2 SEARCH ENGINE OPTIMIZATION • Structure of Websites • Keyboard Research •... [-]

An intensive 6-month program designed primarily for managers and specialists in marketing and sales who aim at managing more efficiently the relationships with the customers and increasing the effectiveness of the marketing policies and selling process. This program develops the abilities to use the marketing tools and selling techniques according to the realities of the company’s environment, in order to fulfill the organizational objectives. The program emphasizes the effective relationship between the marketing and selling functions within the company. Due to the knowledge and skills aquired during the program, the participants bring their contribution to generating higher profits for the organization by attracting new customers and increasing the loyalty of present customers.Time FrameCourses: November – AprilPreparation of exam and final paper: April - MayThe program is organized once a week, from 5 p.m. to 8 p.m. It is a demanding program. In addition to the class sessions, participants spend a good amount of time on individual and study group work. Topics Covereda. Marketing... [-]

The CIM Certificate in Professional Marketing is a great starting point for you if you have recently started or have some experience in a marketing role (such as a Marketing/Communications Executive) and wish to progress your career. This course is also a good starting point for those that have experience in marketing-related fields, who may have been practising marketing but would now like more formal training and skills.

By the end of the course, you will be able to:

The Marketing Certificate features a broad exposure to marketing with specific concentrations in Internet and social media marketing, marketing research, integrated marketing communication, customer experience management and analytics. The program is designed to provide a broad exposure to marketing campaign planning and execution by providing individuals with a variety of case studies and projects in which to further develop their experience in the field. It is well suited for junior or mid-level marketing professionals who are looking to grow and develop their professional expertise in marketing as well as those who may wish to pursue a career as a marketing manager.

Concepts are examined from the perspective of small to mid-sized organizations, so you are able to learn both high-level strategies as well as mid-level implementation goals. Upon completion of the program, you will have developed a broad portfolio of skills and abilities related to the latest trends in the industry.... [-]