Certificate Program in Journalism and Mass Communication in Netherlands

See Certificates in Journalism and Mass Communication in Netherlands 2018/2019

Journalism and Mass Communication

A certificate can be obtained by students in order to concurrently pursue a higher education and a job related to their field of study. This document signifies that the individual has completed specific requirements in education to put them ahead in their skill set.

Journalism is a satisfying career that combines the thrill of covering the news story with the satisfaction of a way of life of public duty. Degree programs are composed to provide graduates trained to analyze and figure out the complex events of our times as well as raise journalistic norms in all media.

The people, language, and culture of the Netherlands is referred to as "Dutch". A modern European country today, Netherlands preserved its highly international character and is known for its liberal mentality. The Netherlands has many universities. The country has recently converted their own titles into the bachelor/master system. There are two types of universities: Academic (focussing more on theoretical knowledge, aka "Universiteit") or Applied Sciences (focussing more on practical knowledge, aka "Hogeschool")

Top Certificate Programs in Journalism and Mass Communication in Netherlands 2018/2019

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Short Course in Social Media and Online Marketing

International Business School the Hague
Campus Part time 2 weeks July 2019 Netherlands The Hague

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn. [+]

Social media marketing (SMM) is fast becoming a major part of the marketing efforts of many companies. Marketing via social media offers major advantages for marketers but also poses new challenges. This course gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter, and LinkedIn.

Topics addressed are:

Understand social media and SMM fundamentals Create a social media strategy Identifying a target audience Understand social media advertising Successful and unsuccessful SMM campaigns Creating profiles and running campaigns on SM platforms: Facebook, LinkedIn, and Twitter SMM goals and metrics Fundamentals of Search Engine Optimization (SEO) Measure and analyze site traffic using Google Analytics Admission requirements ... [-]