Our Marketing & Media Manager Program students will design and produce a portfolio of photo and video work in an area of their choosing. Using these newly acquired skills, students will plan and implement a marketing strategy using internet marketing, social media and events to promote any business or product of their choice. Each course can be completed individually or combine all eight courses, including a co-op work placement, for a full program graduation.
Course Breakdown: 45 hours per course plus a 157.5 hour co-op work placement.
Location: On Campus
Program Name: Marketing and Media Manager
Program Hours: 472.5 (Full Time)
Length of Study: 12 Months
CIC Eligibility: One year study permit and co-op work permit. Work and Study permits expire upon graduation.
Entry Requirements: Minimum 18 years old & Proficiency in English.
Intake dates: January, June & October
Courses within the Marketing & Media Manager Program:
With the advent of the Social Media, photography has become paramount to brand marketing. This course will teach photography as well as the business of photography in order to help students create a successful media operation. The course will focus on the foundational skills necessary to be a photographer from learning how to analyze photographs to delivering professional products. Principals of small business management and marketing skills will be enriched with hands-on lab days shooting the Whistler valley. Combined, the course offers students an opportunity to become a part of this exciting, fast-paced element of the industry.
Student produced photos will be evaluated for both technical excellence as well as aesthetic qualities. Our instructors have the skills necessary to train students to create offerings for a wide range of clientele.
Photo Editing is the complimentary course to our Photography course. The Photo editing course teaches students how to transform a portfolio of images in digital photography and the software tools used by modern professionals. Students will edit their portfolio of images adjusting colour correction, contrast and resolution. Images will be manipulated, restored, retouched, saved and reproduced on the proper hardware ready for presentation.
Brands such as Arcteryx, The North Face, and OR have created successful marketing campaigns using a network of snow sport filmmakers. This course educates students on the principals of filmmaking starting with the process of creating proposals to delivering a product via web and media formats. Courses will feature several lab days shooting and editing the best of Whistler with instruction from leading industry professionals. Students will complete the course with a finished edited short film to use in their portfolio.
The video editing course teaches students how to transform a portfolio of raw video into a story with narrative containing technical and emotional continuity. Video editing hardware and software will be taught as students develop an understanding of aesthetic considerations including style, pace and emotional content.
Video shot and edited by WAS Student Eric Frankhasuer
Internet Marketing & Social Media
Facebook, Instragram and Twitter drive modern marketing. Marketing plans rely on specialized marketing personnel to attract consumers to their operations. This course prepares students to become internet marketing & social media managers with an emphasis on creating integrated marketing plans for clients. Students will research, evaluate and prepare marketing plans for a given brand or region. Additionally, students will manage and market social media elements as part of a hands-on curriculum developed to give students real-world experience. Learn how a company’s return-on-influence helps the bottom line.
The Internet Marketing & Social Media course is designed to provide participants with a foundation of skills used to navigate the world of internet marketing, social media tools and strategies. Students will learn techniques they can immediately apply in the workplace.
35 percent of U.S. employers “use social media (SM) to promote their company.” That’s according to a new CareerBuilder survey. “25 percent of these employers,” says WebProNews, “are using social media to connect with customers and find new business, while others are using it to recruit and research potential employees (21%), or improve their employment brands (13%)
Resort communities have refocused marketing efforts to utilize events to bring in tourism. As a result, event planning has become a focal point of many resort’s marketing plan. Students will learn the strategy of composing a successful event, from the proposal stage to delivery and execution. Students will work with real-world industry leaders in creating events communities and individuals can be proud of. Curriculum will focus on the foundational elements that are key in creating unique events. Instructed by highly experienced event producers (our faculty), this course presents the necessary skills needed for event production and features key insight. Event timelines, the science of balancing costs with objectives, vendor management, risk management plans, communications, production schedules and post-event analysis and feedback are incorporated into this course.
Students completing the course will leave with a functional tool kit of skills to allow for critical problem solving in designing, planning, coordinating and executing events. Students are required to plan an event from start to finish as part of this course.
According to US News & World Report's listing on Best Careers in 2012, Meeting, Convention and Event Planner is ranked as the #1 best career.
Additionally Meeting & Event Planner is ranked as one of the #4 fastest growing jobs for projections through 2020.
Traditional marketing functions are now included in the job descriptions of almost every member of a company. The marketing strategy course develops strategic thinking for businesses. Students will analyze the competitive environment and plan a marketing strategy for success. Students gain an understanding of marketing segmentation, targeting and positioning to create competitive advantage. Real world approaches are evaluated and students position their business effectively within the market place.
Co-op Work Experience
Students enrolled in full time programs complete a minimum of 157.5 hours of Co-op work experience with an employer related to their field of study. WAS has connections with businesses in Whistler that offer students the chance to practice their skills in a real world setting. These businesses are often looking for future employees and the co-op work experience course allows students an opportunity to impress. WAS and students work together to find a suitable placement and this course is part of the overall grade students will achieve.