Certificate in Innovation Of Products And Services: MIT’s Approach To Design Thinking

Emeritus Institute of Management

Program Description

Certificate in Innovation Of Products And Services: MIT’s Approach To Design Thinking

Emeritus Institute of Management

Winning companies, such as Apple, Virgin, Toyota and others, innovate continuously because of their culture of design thinking – integrating the needs of people, the possibilities of technology and the requirements for business success. In this course, you will learn how to take a similar approach in your own business – blending the perspectives of marketing, design and engineering into a systematic approach to delivering innovation.

As a core part of the course, students participate in a team-based concept development project assignment. This project, focused on opportunity evaluation and concept development, is integrated into all course modules.

At the end of this course, participants will learn to:

  • Understand the design thinking process
  • Identify and assess customer opportunities
  • Generate and evaluate new product and service concepts
  • Design services and customer experiences
  • Evaluate product development economics

Syllabus

  • Design Thinking Skills
  • Identify Customer Needs
  • Applied Creativity - Product Concept Generation
  • Design Of Services And Customer Experience
  • Financial Analysis
  • Project Peer Reviews And Course Wrap-up
This school offers programs in:
  • English


Last updated November 21, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2018
Duration
Duration
2 months
Full time
Price
Price
1,400 USD
Information
Deadline
Locations
Singapore - Singapore
Start date: Aug. 2018
Application deadline Request Info
End date Request Info
Dates
Aug. 2018
Singapore - Singapore
Application deadline Request Info
End date Request Info