Certificate in Digital Strategies for Business: Leading the Next-Generation Enterprise

Emeritus Institute of Management

Program Description

Certificate in Digital Strategies for Business: Leading the Next-Generation Enterprise

Emeritus Institute of Management

This course is based on Columbia Business School’s course on Digital Strategies for Business taught by Prof. David Rogers.

This course focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age. Case studies will feature both digital trailblazers as well as traditional enterprises that are adapting to the digital age.

Key learning themes of the course include:

– Understanding Digital Customer Behaviors

– Platform Business Models

– Big Data & How to Build Data as a Strategic Asset

– Innovation through Experimentation: AB Tests and Minimum Viable Products

– Translating the Lean Startup to Enterprise Scale Innovation

– Mastering Disruptive Business Models

Syllabus

  • 5 Domains Of Digital Transformation
  • Customer Networks And The New Path To Purchase
  • Understanding Digital Customer Behaviors
  • Platform Business Models
  • Coopetition , Disintermediation, And Asymmetric Competitors
  • Building Data As A Strategic Asset For Your Business
  • Big Data At Work :new Data, New Tools And Templates Of Value
  • Innovation Through Experimentation : Ab Test And Minimum Viable
  • Translating The Lean Startup To Enterprise Scale Innovation
  • Adapting Your Value Proposition
  • Mastering Disruptive Business Models
  • Surviving Disruption -: 6 Incumbent Responses To A Disruptive Challenger
  • Leadership And The Customer Value Imperative Frameworks
This school offers programs in:
  • English


Last updated September 28, 2018
Duration & Price
This course is Online
Start Date
Start date
Duration
Duration
3 months
Full time
Price
Price
1,400 USD
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