This programme is designed for undergraduate business students who have an interest in studying all aspects of international business including accounting, finance, law, marketing, entrepreneurship and economics. This is a study abroad program for a duration of three months. The program builds on students’ knowledge of these subjects in their home country and adds a multi-cultural dimension to their learning.

QQI (HETAC) validated – level 6 Special Purposes Awards \

  • Marketing Communications
  • Business Finance & Accounting
  • Legal Environment for Irish Business
  • Social and Economic Aspects of Ireland
  • Business Communication Skills
  • Entrepreneurial Project

Marketing Communications

The aim of this module is to enable international learners to apply a broad understanding of the theory and practice of marketing communications to a foreign workplace environment.

On successful completion of this module learners should be able to:

  • Explain the principles of marketing and the role and applications of communications in the marketing mix
  • Identify key components of the marketing communications planning process
  • Explain the role and key features of different marketing communications methods
  • Discuss national and international case studies
  • Interpret research data and seek out communications solutions to achieve objectives
  • Create a marketing communications plan using an appropriate framework and satisfying a set of communications objectives
  • Describe the role of the promotional mix in the context of marketing communications
  • Demonstrate skills in conceptual analysis and presentation through participation in a group project

Business Finance and Accounting

The aim of this module is to introduce international learners to the use of financial and accounting information in Irish business strategy, funding and operations, and to enable them to interpret the key financial statements of business.

On successful completion of this module learners should be able to:

  • Demonstrate knowledge of the fundamental concepts of business financial management.
  • Prepare a profit and loss account and balance sheet.
  • Write a report interpreting a set of financial statements.
  • Recommend the appropriate sources of funding in different situations.
  • Analyse different financial scenarios with a view to making decisions and recommendations.
  • Prepare budgets and projections for early stage and start up businesses.

Legal Environment for Irish Business

This course is designed to provide international learners with an appreciation of similarities and differences between Irish and European law affecting the business environment, and to enhance their ability to comply with key aspects of Irish law which impact on the conducting of business in and with this country.

On successful completion of this module learners should be able to:

  • Assess the main sources of Irish and European law
  • Discuss key elements of Irish constitutional, statute and common law
  • Identify the core elements of Irish company law
  • Discuss the basis and main tenets of Irish contract law
  • Identify the main provisions of insider trading law in Ireland
  • Identify the duties associated with agency in international commerce
  • Summarise the main provisions of legislation protecting the Irish consumer
  • Identify the range of torts relevant to business organisations

Social and Economic Aspects of Ireland

This module is designed to inform and enhance the socio-cultural appreciation of Ireland by international learners, and to enable them to use standard economic tools to explore and evaluate fundamental aspects of the Irish economy.

On successful completion of this module learners should be able to:

  • Discuss the socio-cultural, political and economic dimensions of contemporary Ireland, identifying similarities and contrasts with the learner’s country of origin
  • Identify the main civilisations, influences and events which have shaped society, politics and the economy of contemporary Ireland
  • Explain the origins of the conflict in Northern Ireland and the progress made since the 1990’s
  • Explain the role of the Irish language in modern Ireland, and assess the causes of its declining usage
  • Explain the standard tools used by economists to analyse certain aspects of a national economy, and explore their applicability to aspects of the Irish economy
  • Discuss the causes and consequences of Ireland’s rise to economic prominence as a Celtic Tiger economy and its subsequent crash
  • Examine and discuss key contemporary issues and options in relation to Irish social and economic policy

Business Communications Skills

The aim of this module is to enable international students to communicate in the English language with clarity and authority, applying written, electronic, verbal and non-verbal communications skills in a range of business settings and situations.

On successful completion of this module learners should be able to:

  • Develop an understanding of the principles of effective communication through theoretical and practical applications of the English language to business communications
  • Appraise primary non-academic business oriented texts and independently generate a measured and articulated response
  • Create, script and deliver an audience-focused business presentation, using appropriate vocabulary, graphs, charts and other visual/ electronic aids
  • Communicate clearly and concisely in written business English, observing the relevant layout, conventions and styles of emails, letters, reports and promotional leaflets
  • Communicate appropriately and persuasively in oral English, including in discussion, debate, interviews, meetings and negotiations
  • Differentiate between varying language registers in a business context (formal, informal, impromptu) for planned and un-predicted life-like business scenarios such as business negotiations and mock product pitching
  • Communicate effectively within a team

Entrepreneurial Project

This module is designed to form a capstone which facilitates learners in consolidating the strands of the full set of International Business modules in an integrative business project.

On successful completion of this module learners should be able to:

  • Work as part of an international team in a foreign business environment.
  • Conduct primary and secondary market research, basing managerial decisions on the findings.
  • Identify and apply the cross disciplinary relevance of learning achieved in the other International Business modules.
  • Generate entrepreneurial ideas and manage their development from inception to pitching for venture capital.
  • Research, structure, script and produce a formal business document.
  • Prepare and deliver a formal oral business presentation using appropriate visual aids.
Program taught in:
  • English

See 3 more programs offered by ISB International School Of Business Dublin »

This course is Campus based
Start Date
Sep 2019
1 semester
By locations
By date
Start Date
Sep 2019
End Date
Application deadline

Sep 2019

Application deadline
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